- Email Marketing Works
Research Brief, Jack Loechner - Monday, February 11, 2013
According to a quick data study by Docstoc, 94% of all intern ...
- Chocolate Brands: Buzz Versus 'Love'
Marketing Daily, Karlene Lukovitz - Thursday, February 7, 2013
With Valentine's Day approaching, NetBase analyzed consumers' social media conversations about eig ...
- Study Reveals Brands With Loyal Facebook Fans
Marketing Daily, Tanya Gazdik - Thursday, February 7, 2013
A surprising survey reveals that a non-profit tops the list of bran ...
- Study: For Stores, Social Media Still A Bust
Marketing Daily, Sarah Mahoney - Thursday, February 7, 2013
A new global study from PwC reports that last year, only 1 ...
- Consumers Sharing Data Are More Satisfied
Marketing Daily, Aaron Baar - Thursday, February 7, 2013
"All in all, it's turned out well," Kirk Parsons, director of wirele ...
- Ford Drives To The Fore In Brand Loyalty
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
The big mover was Ford, which had been in the middle ...
- 2012 Coupons Not The Same As 2011 Coupons
Research Brief, Jack Loechner - Friday, February 8, 2013
According to NCH (Marketing Services,) 305 billion coupons were distributed by C ...
- Nielsen: Super Bowl Ads Most Liked, Remembered
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2013
Doritos was this year's creative MVP for the second year running, wi ...
- US Airways Rises To The Top in Customer Loyalty
Marketing Daily, Tanya Gazdik - Thursday, February 7, 2013
US Airways took a giant leap to the top of the he ...
- Social Media Just Another Task In The Job Description
Research Brief, Jack Loechner - Thursday, February 7, 2013
According to a new Ragan/NASDAQ OMX Corporate Solutions survey, 65% of organizatio ...
- Q&A: A&E Networks' Mike Greco
TV Board, Charlene Weisler - Thursday, February 7, 2013
Mike Greco, executive vice president of strategic insights at A&E Networks, start ...
- Valentine's Day Timing Will Help Restaurants
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 6, 2013
A survey released by online reservation firm OpenTable found that when Valentine ...
- J. Crew, Kohl's And Dick's Top Store Loyalty Ranking
Marketing Daily, Sarah Mahoney - Tuesday, February 5, 2013
It takes careful devotion to brand identity to keep people coming ba ...
- Targeting & Measurability Most Important Benefits of Online Advertising
Research Brief, Jack Loechner - Wednesday, February 6, 2013
According to a new Marin Software study, conducted by Forrester Research, markete ...
- Study Find Online Violence Hurts Kids
Around the Net In OMD Europe, Nina Lentini - Monday, February 4, 2013
Kids are equally disturbed by violent videos on YouTube that depict cruel ...
- Samsung Tops In Brand Engagement, Loyalty
Marketing Daily, Aaron Baar - Monday, February 4, 2013
"This is a big turnaround," Robert Passikoff, Brand Keys founder and presiden ...
- Study: Young, Urban, Actives Over-Index On Cars
Marketing Daily, Karl Greenberg - Monday, February 4, 2013
Fifty-five percent of this group, per Outcast, owns at least two ca ...
- Life Tracking Hopes To Enhance Media, Marketing Metrics
MediaDailyNews, Steve McClellan - Monday, February 4, 2013
Havas Media has issued a new report about what it calls o ...
- Addressing Need is Key To New Product Success
Research Brief, Jack Loechner - Tuesday, February 5, 2013
New findings from a Nielsen global survey of respondents with Internet acce ...
- Brand Engagement: More Powerful But Rarer Than Ever
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
The results of the new 2013 Brand Keys Customer Loyalty Engagement Inde ...
- Young Millennials Influence Family, Friends' Purchases
Marketing Daily, Aaron Baar - Saturday, February 2, 2013
More than half of Youth Millennials said they have influence over the ...
- ANA Goes Global To Solve Intramural Issues
Marketing Daily, Karl Greenberg - Friday, February 1, 2013
The ANA says Marketing2020 will derive strategic frameworks and guidelines from surve ...
- Fastfood Faster With Mobile Digital Ordering
Research Brief, Jack Loechner - Monday, February 4, 2013
According to the Interactive Advertising Bureau (IAB) and its Mobile Marketing Cent ...
- Social Media Usage Drives Brand Leadership
Marketing Daily, Tanya Gazdik - Friday, February 1, 2013
Brands with positive scores across multiple social media dimensions have the greate ...
- Fill 'er Up
Research Brief, Jack Loechner - Friday, February 1, 2013
According to the latest research from Mintel, introductions of foods and drin ...