- Customer Service, Innovation Drive Brand Perception
Marketing Daily, Karl Greenberg - Thursday, February 6, 2014
All things being equal, telematics is a way for automakers to customiz ...
- Serving Mobile Shoppers: Getting Past the Why
MobileShopTalk, Chuck Martin - Friday, February 7, 2014
With the new year well underway, more retail research studies are comi ...
- Five Keys To Retail Innovation
Research Brief, Jack Loechner - Friday, February 7, 2014
A new study by Nielsen, Continuous Innovation, the Key to Retail Succes ...
- Pre-Olympics Survey Finds Sponsor Awareness Spotty
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
They were given the option of saying they didn't know. Fully 4 ...
- Brands Lag Expectations In Travel, Financial Services
Marketing Daily, Tanya Gazdik - Wednesday, February 5, 2014
In travel, expectations have grown 15%; brands have only grown 6%. ...
- More Americans Spurn Cupid
Marketing Daily, Sarah Mahoney - Wednesday, February 5, 2014
Retailers are looking for any V-day leverage they can find. Rite Ai ...
- TV Is Prime Focus When Set's On
Research Brief, Jack Loechner - Thursday, February 6, 2014
According to a new study from TiVo Inc., despite the prevalence ...
- Almost The Only Thing Millionaire Men And Women Have In Common Is ... Lots Of Money!
Engage:Affluent, Bob Shullman - Wednesday, February 5, 2014
In last month's column, "Targeting In 2014: High Income or High N ...
- Apple Returns To Top of Smartphone, Tablet Categories
Marketing Daily, Aaron Baar - Wednesday, February 5, 2014
"It was nice to see that they had managed a lot ...
- More Shoppers Visit Stores; 14% Go Back
MobileShopTalk, Chuck Martin - Wednesday, February 5, 2014
Winter weather doesn't appear to be holding shoppers back. Tracking many millio ...
- Relevant Personalized Emails Ups Likely Purchase
Research Brief, Jack Loechner - Wednesday, February 5, 2014
According to a Listrak-sponsored Harris Interactive survey conducted online of more th ...
- YouTube Identifies Cooking And Food As Fastest-Growing Channels
SearchBlog, Laurie Sullivan - Wednesday, February 5, 2014
Content related to cooking and food is the fastest-growing genre on YouTu ...
- Target Loses On Loyalty; Walmart Gains
Marketing Daily, Sarah Mahoney - Monday, February 3, 2014
Hit by its massive data breach at the height of the Christm ...
- How User Reviews Are Gutting Brands
Marketing Daily, Sarah Mahoney - Monday, February 3, 2014
Between sites solely devoted to organizing user reviews (like Yelp) or bran ...
- 65% Own a Smartphone, Armed for Commerce
MobileShopTalk, Chuck Martin - Tuesday, February 4, 2014
The march to more smartphones continues, paving the way for mobile commerc ...
- Interruptive Ads Preferred, But Upstaged by Native Units
Research Brief, Jack Loechner - Tuesday, February 4, 2014
According to a new study on high-impact ads conducted by Ipsos A ...
- OK Glass, Games To Inspire Developers
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 3, 2014
Google has released several "mini" games for Glass that allow the wear ...
- Emotional Expectations For Brands Reach New Highs
Marketing Daily, Karlene Lukovitz - Monday, February 3, 2014
Brand Keys' annual Customer Loyalty Engagement Index again confirms that overall dynam ...
- Fun, Fun, Fun 'Til Her Daddy Takes Her Smartphone Away
Mobile Marketing Daily, Steve Smith - Monday, February 3, 2014
Entertainment -- especially music and games -- is leading app revenue growt ...
- Mobile Payments & the Threat of Fraud
MobileShopTalk, Chuck Martin - Monday, February 3, 2014
For mobile payments aficionados, there's some good news and some bad new ...
- Black/White Digital Divide Not Consistent Across Tech Platforms or Demographic Groups
Research Brief, Jack Loechner - Monday, February 3, 2014
According to the first in a series of demographic snapshots of technolo ...