- Digital and Off-Air Radio Revenue Up
Research Brief, Jack Loechner - Thursday, December 4, 2014
According to The Radio Advertising Bureau (RAB), the Radio industry continues ...
- Walmart, Best Buy, Home Depot Most Efficient Advertisers
Marketing Daily, Sarah Mahoney - Tuesday, December 2, 2014
With all the marketing hysteria surrounding Black Friday, it's easy to forg ...
- Research In Review: 5 Must-Read Reports From 2014
Marketing: CPG, Scott Jones - Wednesday, December 3, 2014
It seems like December is the time of the year that ma ...
- 500 Million Brand Tweets Sent Every Day
Research Brief, Jack Loechner - Wednesday, December 3, 2014
98% of the top brands in the world have a Twitter accoun ...
- Ad Industry To Contribute GBP12bn To UK Economy By 2018
Around the Net In MAD London, Sean Hargrave - Tuesday, December 2, 2014
The advertising industry is expected to add GBP12.1 billion to the ...
- Three Working Hours Spent Online Buying Gifts
Around the Net In MAD London, Sean Hargrave - Tuesday, December 2, 2014
British workers will spend an average of three working hours doing the ...
- Before Heading Out To The Shopping Wars, Consumers Strategize With Reviews
Marketing Daily, Karl Greenberg - Monday, December 1, 2014
With virtually 100% of consumers researching online before making a purchase, a ...
- Mobile Commerce Transactions Heading to 195 Billion
MobileShopTalk, Chuck Martin - Tuesday, December 2, 2014
While holiday mobile sales numbers continue to flood the market, much ...
- GAO Says Consumers Lack Information About Pay-Per-Byte Pricing
PolicyBlog, Wendy Davis - Tuesday, December 2, 2014
Seven out of 13 major home broadband providers now offer pay-per-byte pricin ...
- What's It Going To Be: Big Data or Small Data?
Research Brief, Jack Loechner - Tuesday, December 2, 2014
Digital marketers in both the B2B and B2C spaces have been scrambli ...
- Bands And Brands, Unite; Just Do It Right
Marketing Daily, Karl Greenberg - Monday, December 1, 2014
In the study, 68% of artist managers cited brand partnerships as ...
- Digital Players Grab 20% Of TV Households
MediaDailyNews, Wayne Friedman - Monday, December 1, 2014
The rapid rise of digital streaming media players -- Apple TV, Ro ...
- Mobile Moves in on Thanksgiving, Black Friday Shopping
MobileShopTalk, Chuck Martin - Monday, December 1, 2014
Mobile is now an integral part of shopping over the Thanksgiving D ...
- Holiday Shopping Fast Out Of The Gate
Research Brief, Jack Loechner - Monday, December 1, 2014
The US holiday shopping season is off to a strong start. T ...
- Study Sheds New Light On 'Dark' Social, Finds Consumers Underestimate Their Own Behavior 2-to-1
Social Media & Marketing Daily, Joe Mandese - Monday, December 1, 2014
Nearly a third (32%) of consumers who share content with other peop ...