- When 'Accidental Trial' Meets Personalization
Marketing Daily, Steve Ellwanger - Wednesday, April 1, 2020
Consumers can't always get their favorite brands now, leading to a "gre ...
- UK Supermarkets See Highest Ever Sales For March
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2020
March was the biggest ever month for supermarket sales. "Campaign" is reporti ...
- Consumers Fear Tech Outages During COVID-19 Outbreak: Pew Study
Email Marketing Daily, Ray Schultz - Wednesday, April 1, 2020
Most have used email to communicate during the crisis, but only ...
- Creatives Are Ahead Of The Curve In Welcoming A Future Without Cookies
London Blog, Sean Hargrave - Wednesday, April 1, 2020
They obviously have the least to lose, but creatives are showing th ...
- Creatives And Senior Ad Execs Disagree On The Loss Of Cookies
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2020
"Netimperative" is reporting on new research that shows while 25% of seni ...
- UK Ad Market To Decline 50% In April
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2020
There is no sugar-coating today's stark warning from the ad execs tod ...
- Consumers See Existential Role For Brands, Say They're Meeting It Better Than Government
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2020
New research from Edelman shows nearly two-thirds of consumers believe their countri ...
- ARF Study Finds Sales, Not Branding Metrics, Are Top Advertising 'KPI'
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2020
If there was any doubt that the advertising world has shifted fr ...
- Google Pauses April Fools Messaging
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 30, 2020
Google plans to cancel posting its annual April 1 jokes out ...
- Verily, Google's Sibling, Releases COVID-19 Screening Guide For Community Test Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 30, 2020
Verily Life Sciences on Monday released a guide to set up communi ...
- GroupM Sees Paid Search, SEO Performance Improving
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 31, 2020
In an unexpected move, GroupM sees demand for SEO rapidly increasing ...
- Hyper-Local News Sites Fear For Their Future
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2020
Three in four hyper-local, independent news sites fear they are at ri ...
- Social Media, Local TV News Are Top COVID-19 Information Sources, Trust Issues Remain
MediaDailyNews, Wayne Friedman - Friday, March 27, 2020
Social media is just ahead of local TV news as the t ...
- Absence Of Google Ads In Search Leads RBC To Lower Estimates For Third Time In 3 Weeks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 27, 2020
In what appears to be a broader trend in online advertising, R ...
- Google Donates $800M To Support Small Businesses, Facilitate Mask And Ventilator Production
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 27, 2020
Google said those with active advertising accounts during the past year wi ...
- Only 8% Think Brands Should Stop Advertising During COVID-19 Pandemic
Around the Net In MAD London, Sean Hargrave - Friday, March 27, 2020
A survey carried out by Kantar suggests that just 8% of t ...
- Influencers Are Now A Cheaper Way To Boost Engagement On COVID-19 Messages
London Blog, Sean Hargrave - Friday, March 27, 2020
Brands can get their messages boosted by celebrities who, like the re ...
- How Ad Exec, Consumer Time Spent With Media Is Changing
MediaDailyNews, Joe Mandese - Friday, March 27, 2020
Ad executive time spent with media has been increasing since the sta ...
- Facebook, Microsoft, Twitter Organize Virtual Hackathon With WHO To Fight COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 26, 2020
The virtual event also provides guidance from scientists at the Chan Zuckerbe ...
- Citing Survival Of Small Businesses, Analysts Fear For Facebook, Google
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 26, 2020
Small business advertising is a major revenue driver for companies like Faceboo ...
- Nielsen: Total TV Usage Up 18% In Recent Week
Television News Daily, Wayne Friedman - Thursday, March 26, 2020
Nielsen says total TV usage from March 16-22 is up 18% v ...
- COVID-19 Could Reduce UK's GDP By 15% In Q2
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2020
"The Times" features a report from analyst firm, Capital Economics, which sugges ...
- Consumers Love Email, And Not Just For Offers
London Blog, Sean Hargrave - Thursday, March 26, 2020
They're telling marketers they need to up their game on e-receipts a ...
- In Largest Study Yet, Pandemic Fuels WhatsApp, Social Media, TV
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2020
Findings also present a snapshot of how people use media differently ...
- Consumers Vs. The Ad Trade: How COVID-19 Impacts Their Media Consumption
MediaDailyNews, Joe Mandese - Thursday, March 26, 2020
Separate studies of consumers and the ad trade reveal both constituencies a ...
- Auto Shopping Falls To Lowest Level In 6 Years
Marketing Daily, Tanya Gazdik - Tuesday, March 24, 2020
March 2020 automotive sales -- and beyond -- are in for so ...
- Kantar Diagnoses Consumer Response To COVID-19, Offers Prognosis For Brands That Don't
MediaDailyNews, Joe Mandese - Wednesday, March 25, 2020
The world may be sick, but the long-term prognosis for many bran ...
- Tech Titans Continue To Donate Millions In Urgent Push To Resolve COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
Amazon and Microsoft researchers separately are working to develop solutions, using the ...
- Affiliate Advertising, Marketing Rising In Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
The Affiliate Marketing Sales Index analyzes brands' performance in 10 retail categori ...
- Cautious Brits On Lockdown Are Not Shifting Spend Entirely Online
London Blog, Sean Hargrave - Tuesday, March 24, 2020
Grocery deliveries are up a little, but frightened consumers are ordering few ...