- Secrets That Make SEO Work Best
Performance Marketing Insider, Laurie Sullivan - Monday, April 13, 2020
For small businesses looking to cut costs due to COVID-19, SEO ...
- National TV Ad Spending Faces Immediate Cuts, But Slightly Brighter Picture Going Forward
Research Intelligencer, Joe Mandese - Monday, April 13, 2020
The national TV ad marketplace is experiencing immediate declines, and the firs ...
- What Media Are 'Benefiting' From New Or Reallocated Ad Budgets?
Research Intelligencer, Joe Mandese - Monday, April 13, 2020
While overall ad spending may be in flux for at least t ...
- NPR's 'News Now' Is The Nation's No. 1 Podcast, New Ranking Report Shows
Research Intelligencer, Joe Mandese - Monday, April 13, 2020
"NPR News Now" is the nation's No. 1 podcast, according to t ...
- COVID-19 And The Resurgence Of Local News: Why It Might Be Bad News For President Trump
Research Intelligencer, Steve Sternberg - Monday, April 13, 2020
Former Speaker of the House Tip O'Neill was famously quoted as sayin ...
- National TV Impressions Maintain High Level, More Program Fragmentation, Due To COVID-19 Crisis
Television News Daily, Wayne Friedman - Friday, April 10, 2020
High TV viewing and greater program fragmentation continue a month into t ...
- Do We Have A 'Wartime' Or A 'Depression' President? The Answer Will Determine The Election
Marketing Politics Weekly, Joe Mandese - Thursday, April 9, 2020
At the height of the U.S. pandemic crisis, the President declared himse ...
- eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
Marketers may need to rethink the consumer journey from resulting in ...
- Gallup/Knight Study: TV News Consumption Rising, Perceptions Of News Media Unchanged
Television News Daily, Wayne Friedman - Thursday, April 9, 2020
"Like the 2018 and 2019 results, 34% of Americans currently hold ...
- Poll: NFL Delay Likely To Accelerate Cord Cutting
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
A third of U.S. cable TV subscribers said a delay of t ...
- Don't Email This Friday Or Easter Sunday, Worldata Calendar Suggests
Email Marketing Daily, Ray Schultz - Thursday, April 9, 2020
Don't send B2C emails this Friday, and avoid sending emails on East ...
- Mindshare Begins Tracking Pandemic, Finds Striking Emotional And Time Spent Patterns
MediaDailyNews, Joe Mandese - Thursday, April 9, 2020
Mindshare finds that as the pandemic progresses stuck-at-home Americans are spending increasing ...
- Facebook CPMs Crash, Fall To All-Time Low
MediaDailyNews, Joe Mandese - Wednesday, April 8, 2020
It has been assumed that Big Digital platforms would be first ...
- Verizon Media Launches COVID-19 Search Engine For Research
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 8, 2020
The COVID-19 search engine will help medical professionals and researchers find da ...
- One In Four Businesses Unsure If They Will Survive Six Months
Around the Net In MAD London, Sean Hargrave - Wednesday, April 8, 2020
Just under one in four companies are confident they will survive t ...
- U.S. Sports Leagues, Now Off Air, Could Still Command Future TV Price Rights Hikes
Television News Daily, Wayne Friedman - Tuesday, April 7, 2020
With major U.S. sports leagues off the airwaves, deals to place spor ...
- Auto Ads Rise, Other Top Categories See Sharp National TV Declines
Television News Daily, Wayne Friedman - Tuesday, April 7, 2020
While many national TV ad categories such as restaurants, travel/tourism and reta ...
- COVID-20 Lockdown Costs GBP2.4bn
Around the Net In MAD London, Sean Hargrave - Tuesday, April 7, 2020
The COVID-19 lockdown is costing the UK economy GBP2.4bn per day, "T ...
- Brits Turn To Trusted Media During COVID-19 Lockdown
London Blog, Sean Hargrave - Tuesday, April 7, 2020
BBC News is seeing a 16% increase in audiences and "The Su ...
- Most Ad Execs Project A Second Wave Of Pandemic Cuts Later This Year, Weak Signals For Upfront
MediaDailyNews, Joe Mandese - Monday, April 6, 2020
Three-quarters of ad execs plan to cut the remainder of their 20 ...
- Comscore Launches Faster Local TV Ratings
Television News Daily, Wayne Friedman - Monday, April 6, 2020
Comscore is launching a faster local TV ratings service with a turnarou ...
- Virtual Video Platform Ad Spending Sees Sharp Increase
Television News Daily, Wayne Friedman - Monday, April 6, 2020
March ad spending for the marketing of virtual video meeting platforms doubl ...
- Young People Are Hardest Hit Economically By COVID-19
Around the Net In MAD London, Sean Hargrave - Monday, April 6, 2020
Research shows that because young people are more likely to work ...
- Political Advertising Sees Slowdown, Digital Remains Stable
Television News Daily, Wayne Friedman - Friday, April 3, 2020
President Trump was the top digital political advertiser March 22-28, spending $1 ...
- Ads Next To COVID-19 Get More Attention
Around the Net In MAD London, Sean Hargrave - Friday, April 3, 2020
Although brands are cautious about advertising next to COVID-19 stories in newspape ...
- Lockdown Sees 55% Fewer Brits Travel To Work
Around the Net In MAD London, Sean Hargrave - Friday, April 3, 2020
Anonymised data collected by Google suggests that 55% fewer Britons have be ...
- Nearly Two In Three Have Seen Fake COVID-19 News On Social
Around the Net In MAD London, Sean Hargrave - Friday, April 3, 2020
Research by Channel 4 not only shows that its viewing figures a ...
- Fox, Discovery, AMC To See Mostly Double-Digit Ad Declines For 2020: Analyst Estimate
Television News Daily, Wayne Friedman - Thursday, April 2, 2020
Fox Corp, Discovery Inc. and AMC Networks will see sharply lower ...
- Shifting Prime Time: Global Daytime Streaming Soars, Evening Streaming Slips
Television News Daily, Wayne Friedman - Thursday, April 2, 2020
Overall streaming video is soaring as well as in specific dayparts, li ...
- When 'Accidental Trial' Meets Personalization
Marketing Daily, Steve Ellwanger - Wednesday, April 1, 2020
Consumers can't always get their favorite brands now, leading to a "gre ...