- Consumers Favor TV Ads That Show Brands Helping With Pandemic
Research Intelligencer, - Friday, April 17, 2020
Consumers said they are more likely to buy from companies whose ...
- TV In 'Lockdown Family' Households, And Implications For Media Brands
Television News Daily, Michael Baer - Friday, April 17, 2020
TV is playing various roles for households in lockdown, from entertainer ...
- Heavy TV Sports Viewers Still Watching During COVID-19 Crisis: Nielsen
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
Nielsen says heavy sports viewers still watch lots of sports programming ...
- Local TV News Sees Sharp Growth In March Among Young Viewers, Rise In Viewers Overall
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
Viewing impressions of local TV newscasts in March among viewers 18-34 increas ...
- Holding Group League Table The Same For 2019 As 2018
Around the Net In MAD London, Sean Hargrave - Thursday, April 16, 2020
It's 'School Report' time of year at "Campaign" and amid several articl ...
- Consumers Reluctant To Use Product Sites, Note Privacy Concerns
Digital News Daily, Gavin O'Malley - Wednesday, April 15, 2020
Respondents' most cited concern was they felt forced to share personal informati ...
- Making Working In Work Out: Crisis Tips For Email Marketers
Email Insider, Ray Schultz - Thursday, April 16, 2020
Brands face challenges such as reduced budgets and difficulty pulling teams togethe ...
- Nielsen Report Finds 'Heavy Sports Viewers' Remain Heaviest Viewers Even Without It
Research Intelligencer, Joe Mandese - Thursday, April 16, 2020
The stadiums may be empty, but America's heaviest TV sports viewers appe ...
- Digital Commerce Spending To Drop 14% This Year: Study
AI & IoT Daily, Chuck Martin - Wednesday, April 15, 2020
Worldwide spending on digital commerce is estimated to fall by 14% th ...
- Business Confidence Slumped To A Record Low Last Month
Around the Net In MAD London, Sean Hargrave - Wednesday, April 15, 2020
Business confidence has fallen to a new low in an index th ...
- Nielsen Study Finds European Consumers Expect Pandemic To Last Year Or More, Alter Behaviors
Research Intelligencer, Joe Mandese - Wednesday, April 15, 2020
If the sentiment of Europeans is a leading indicator for the U.S ...
- Programmatic Mobile Ad Demand Erodes, Even As Some Categories Spike
Research Intelligencer, Joe Mandese - Wednesday, April 15, 2020
The combined effects of an oversupply of audience impressions and contracting dema ...
- Ad Council Finds Consumer Angst Moderating Slightly: Economy, Health Remain Top Worries
Research Intelligencer, Joe Mandese - Wednesday, April 15, 2020
The health of the U.S. economy, followed by the health of medic ...
- COVID-19 TV: March Madness Viewers Drive Growth Of News, Religious Programming
Television News Daily, Wayne Friedman - Tuesday, April 14, 2020
"March Madness" 2019 viewers increased news viewing by 32.3%, a larger ga ...
- Fitbit Consortium Formed To Research Early COVID-19 Detection By Wearables
AI & IoT Daily, Chuck Martin - Tuesday, April 14, 2020
The Stanford Healthcare Innovation lab already had launched a study intended ...
- Consumer Confidence Seen As Great Unknown Post COVID-19
AI & IoT Daily, Chuck Martin - Tuesday, April 14, 2020
While COVID-19 is disrupting some supply chains, the great unknown for t ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement
MediaDailyNews, Jane Clarke - Tuesday, April 14, 2020
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understa ...
- Survey Finds Marketers Planned Lower TV Ad $ Pre-Pandemic, Considered TV Relatively Less Effective
MediaDailyNews, Joe Mandese - Tuesday, April 14, 2020
In the period prior to the impact of the pandemic on t ...
- Mindshare Detects Signs Of Pandemic Wear-Out: Less Brand Awareness, Time With Media
MediaDailyNews, Joe Mandese - Tuesday, April 14, 2020
After weeks of increasing consumer awareness of brands playing a role ...
- Websites Shouldn't Rank Higher In Organic Search At Expense Of Customers
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 14, 2020
More than one in three small businesses -- at 37%, down fr ...
- How Chick-fil-A Became A Teen Heartthrob
QSR Insider, Sarah Mahoney - Tuesday, April 14, 2020
The new Piper Sandler "Taking Stock With Teens" ranking says Chick-fil-A achiev ...
- The Good News Is We're Having More Sex...
Research Intelligencer, Joe Mandese - Tuesday, April 14, 2020
On the plus side, Americans have become far more sexually intimate. ...
- Interest Rises In Some Auto Brands
Drive Time, Tanya Gazdik - Monday, April 13, 2020
Top brands that consumers are seeking out information about online are Aud ...
- Teen Spending Declines, Except For... Boys' Shoes?
Marketing Daily, Sarah Mahoney - Friday, April 10, 2020
While spending on clothing has fallen 24% in the last 15 year ...
- Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
MediaDailyNews, Wayne Friedman - Friday, April 10, 2020
"Every day is Black Friday, "according to a new study from ad-technolo ...
- Network Scatter Ad Terms Become 'Flexible,' Upfront Projected To Be 'Very Light'
MediaDailyNews, Joe Mandese - Friday, April 10, 2020
The current network TV scatter advertising marketplace has become very flexible, accordi ...
- Ad Sentiment Deteriorates For Near Term, Focus More On Pandemic Than Economic Factors
MediaDailyNews, Joe Mandese - Monday, April 13, 2020
The sentiment for Q2 and Q3 ad spending has deteriorated significantly ov ...
- Secrets That Make SEO Work Best
Performance Marketing Insider, Laurie Sullivan - Monday, April 13, 2020
For small businesses looking to cut costs due to COVID-19, SEO ...
- National TV Ad Spending Faces Immediate Cuts, But Slightly Brighter Picture Going Forward
Research Intelligencer, Joe Mandese - Monday, April 13, 2020
The national TV ad marketplace is experiencing immediate declines, and the firs ...
- What Media Are 'Benefiting' From New Or Reallocated Ad Budgets?
Research Intelligencer, Joe Mandese - Monday, April 13, 2020
While overall ad spending may be in flux for at least t ...