- Top U.S. Markets See Rising Streaming Viewing During Daytime Hours
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
Streaming content viewing from 1-4 p.m. was up 74% to 87% t ...
- Ad Spending Slashed, Recovery Due In 2021
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
"The Drum" is reporting on the IPA Bellwether report out today, whi ...
- Lockdown Micro-Influencers: Digital Marketing's Hot New Trend
London Blog, Sean Hargrave - Wednesday, April 22, 2020
Micro influencers were already growing in importance, but in lockdown they a ...
- Most Consumers Favor Continued Quarantine
Marketing Daily, Tanya Gazdik - Tuesday, April 21, 2020
As for personal finances, 71% say they are concerned, with 36% ...
- Ad Market Fell 10.8% In March, First Month To Begin Feeling Effects Of Pandemic
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2020
March, the first month to feel the effects of COVID-19 on t ...
- Pandemic Marketing's Consumer Paradox: Force For Good Vs. Exploitation
MediaDailyNews, Joe Mandese - Wednesday, April 22, 2020
Pandemic-related marketing is creating a paradox of perceptions among American consumers, wi ...
- OTT/CTV Programmatic Advertising Fell 14% In March
Research Intelligencer, - Wednesday, April 22, 2020
Sports channels saw some of the biggest declines in ad spending ...
- Study: COVID-19 Renders Pay TV Status Uncertain
Television News Daily, Wayne Friedman - Tuesday, April 21, 2020
Among all TV households with pay TV subscriptions, 11% plan to c ...
- UK Slips Two Places Down The World Press Freedom Index
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
The UK has slipped two places down the World Press Freedom Ind ...
- Facebook, Carnegie Mellon Launch COVID Tracker
Digital News Daily, Gavin O'Malley - Monday, April 20, 2020
Facebook just released a public health tool that tracks the spread ...
- COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2020
It's official -- the COVID-19 crisis has spawned the ad industry's pandemic-bas ...
- What People Search For Now In Quarantine
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 21, 2020
Consumer search data suggests older generations are embracing at-home tech during stay-at-hom ...
- As Sales Bottom Out, America Tiptoes Back To Takeout
QSR Insider, Sarah Mahoney - Tuesday, April 21, 2020
America can only go so long without a respectable burger or tac ...
- Streaming, Live News Top Media Consumption During Pandemic
Research Intelligencer, - Wednesday, April 22, 2020
Almost half of respondents said they planned to watch more movies a ...
- Should Pharma Brands Go Dark, Stop Advertising And Marketing During COVID-19 Pandemic?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
A recent survey found 74% of consumers agreed it was appropriate f ...
- Disney's Future Revenues Sag Due To Lack Of TV Sports Content, Closed Theme Parks
Television News Daily, Wayne Friedman - Monday, April 20, 2020
UBS estimates Disney's net earnings will sink to $2.9 billion for fisc ...
- U.S. TV Average Ad Spending To Sink 25% In The First 6 Months Of 2020: eMarketer
Television News Daily, Wayne Friedman - Monday, April 20, 2020
eMarketer estimates a roughly 25% drop in broadcast, cable, syndication, and loc ...
- Agencies Expect A 20% Revenue Drop Over COVID-19
Around the Net In MAD London, Sean Hargrave - Monday, April 20, 2020
"Campaign" is reporting on research that suggests the finance bosses at t ...
- Is This The Start Of COVID-19 News Fatigue?
London Blog, Sean Hargrave - Monday, April 20, 2020
We're starting to consume less news, just when news groups were hopi ...
- To Consumers, Sustainability Looks Different Now
Marketing Daily, Sarah Mahoney - Friday, April 17, 2020
New research from Getty Images shows people are now linking the heal ...
- Mindshare Finds Pandemic Impacting Brand Access, Loyalty: Many Americans Say They'll Continue Using New Brands
MediaDailyNews, Joe Mandese - Monday, April 20, 2020
Nearly two-thirds of American consumers say they miss one or more ...
- COVID-19 Loses Sway Over Consumer Conversations As Mood Lifts
Research Intelligencer, - Monday, April 20, 2020
The coronavirus pandemic has been a major topic for consumers in dai ...
- How GroupM Handicaps The Pandemic's Impact On Consumer -- And Business -- Behaviors
Research Intelligencer, Joe Mandese - Monday, April 20, 2020
To help marketers and agencies navigate the underlying shifts in consumer behavi ...
- The Dos And Don'ts Of Advertising During A Pandemic
Research Intelligencer, Joe Mandese - Monday, April 20, 2020
Ads that "exploit" concerns surrounding the health and economic crisis or on ...
- DISRUPTION REPORT
RTBlog, Joe Mandese - Monday, April 20, 2020
Disruptions can be painful -- especially ones that involve existential crises ...
- Vizio's Smart TV Usage Rising, Ad-Supported Video-On-Demand Viewing Sharply Higher
Television News Daily, Wayne Friedman - Friday, April 17, 2020
Smart TV consumption continues to spike with more at-home viewing for bo ...
- B2C Marketers Hit Harder By COVID-19 Than B2B
Around the Net In MAD London, Sean Hargrave - Friday, April 17, 2020
"Marketing Week" research shows that B2C marketers are nearly twice as like ...
- How Crisis Is Accelerating Shift In Brand Purpose From 'You' To 'Us,' And What You Can Do About It
MediaDailyNews, Joe Mandese - Friday, April 17, 2020
A new era of "disruption" will accelerate a shift in brands' purpo ...
- Analysts Downgrade Industry Stock Prices, Especially For Nielsen
MediaDailyNews, Joe Mandese - Friday, April 17, 2020
The equity research team at BMO Capital Markets is maintaining ratings f ...
- Consumers Favor TV Ads That Show Brands Helping With Pandemic
Research Intelligencer, - Friday, April 17, 2020
Consumers said they are more likely to buy from companies whose ...