- Local Media Forecast To See A 3.6% Drop In 2020
MediaDailyNews, Wayne Friedman - Monday, April 27, 2020
Advertising across all media platforms is forecast to total $144.3 billion th ...
- Havas Media Study Finds Millennials 'Embracing' Radio, Print Because Of COVID-19
MediaDailyNews, Joe Mandese - Monday, April 27, 2020
Certain legacy media -- radio, newspapers and magazines -- are seeing increas ...
- The End Of Upfront Bull: Why Analysts Are Bearish About TV's Long-Term Ad Marketplace
MediaDailyNews, Joe Mandese - Tuesday, April 28, 2020
While it may seem like a given that the upfront network ...
- Remember 'Couch Potatoes'? eMarketer Says They're Back - For Now, Anyway
Research Intelligencer, Joe Mandese - Tuesday, April 28, 2020
Time spent by Americans watching TV will rise for the first ti ...
- SMBs Planning Ad Spend, Messages As States Open For Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 27, 2020
Borrell Associates data suggests businesses now believe the impact of COVID-19 wi ...
- News Helps Drive Sports Fans' Total Viewing Time Up 10%, Despite 87% Drop In Sports Event Viewing
Video Insider, Karlene Lukovitz - Tuesday, April 28, 2020
Live viewership, streaming, time with CTV, VOD and binge-watching were all ...
- Is GDPR On The Verge Of Failing?
London Blog, Sean Hargrave - Monday, April 27, 2020
If so, should the European Commission investigate whether member countries are putti ...
- Advertisers Don't Need The Upfront Anymore
Research Intelligencer, Steve Sternberg - Monday, April 27, 2020
Even before the COVID-19 pandemic tossed any idea of a normal fa ...
- 'Crisis-Sensitive' Ads Resonate Most With Consumers
Research Intelligencer, - Monday, April 27, 2020
Consumers also are showing signs of adapting to the "new normal" ...
- Alphabet Earnings: What To Expect As Google Cuts Marketing Budgets By 50% In Second Half
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 24, 2020
Alphabet will report earnings on Tuesday. Reports suggest the cuts will inclu ...
- Print Loses Out As Digital And TV Media Consumption Soars
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2020
"Netimperative" is reporting on media consumption research that shows time spend watchi ...
- Magazines And Newspapers Lose Out As Brits Stream Through Lockdown
London Blog, Sean Hargrave - Friday, April 24, 2020
Print's decline in media attention is now four times worse than previous ...
- Consumers Leery Of Post-Pandemic Travel
Marketing Daily, Tanya Gazdik - Thursday, April 23, 2020
Companies need to go beyond marketing to reassure consumers and to g ...
- Nielsen Product Chief Describes Pandemic As Unprecedented Media 'Lab,' Long-Term Impact Unclear
MediaDailyNews, Joe Mandese - Friday, April 24, 2020
Characterizing the pandemic as a "lab scenario" for the media industry, Nielsen ...
- Big Agencies Put Less Stock In 'Sales' As A Metric For Measuring ROI Than Smaller Shops Or Clients
MediaDailyNews, Joe Mandese - Friday, April 24, 2020
When it comes to key performance indicators used to evaluate advertising RO ...
- Consumers Seek Value, Relevance From Sharing Personal Data
Research Intelligencer, - Thursday, April 23, 2020
Companies like Amazon, Google and Microsoft that collect heavy amounts of informati ...
- Search Shows Brits Are Eager For Lockdown To End, And Their Garden To Bloom
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2020
Research conducted by "The Telegraph" shows Britons are eagerly anticipating getting o ...
- 70% Say Journalists Are Not Holding The Government To Account On COVID-19
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2020
A "Press Gazette" poll of more than 1,000 people found that 7 ...
- COVID-19 Business Activity Crash Is Worst Than 2008
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2020
"Sky News" has been crunching the numbers and is now saying t ...
- COVID-19 Fallout: How Badly It's Shaking Ad Industry Across Regions And Categories
Digital News Daily, Laurie Sullivan - Thursday, April 23, 2020
PubMatic data shows how advertisers have changed their ad spend across k ...
- Retailers Say Personalization Yields Highest ROI
Email Marketing Daily, Ray Schultz - Thursday, April 23, 2020
Most retail brands say advanced personalization achieves ROI of 200% or highe ...
- Budgets Are Slashed, But They Will Return
London Blog, Sean Hargrave - Thursday, April 23, 2020
That is the takeaway from the IPA's Bellwether figures -- a hu ...
- Kantar Reveals Post-Pandemic Planning Data: Finds Consumers Challenged, Embrace Advertising
MediaDailyNews, Joe Mandese - Thursday, April 23, 2020
Kantar has begun re-contacting panelists in its massive TGI media-planning panel ...
- Out-of-Home Media-Planning Data Reveals Americans Beginning To Travel More
MediaDailyNews, Joe Mandese - Thursday, April 23, 2020
America has already begun "opening up," according to some unique out-of-home media-planni ...
- Top U.S. Markets See Rising Streaming Viewing During Daytime Hours
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
Streaming content viewing from 1-4 p.m. was up 74% to 87% t ...
- Ad Spending Slashed, Recovery Due In 2021
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
"The Drum" is reporting on the IPA Bellwether report out today, whi ...
- Lockdown Micro-Influencers: Digital Marketing's Hot New Trend
London Blog, Sean Hargrave - Wednesday, April 22, 2020
Micro influencers were already growing in importance, but in lockdown they a ...
- Most Consumers Favor Continued Quarantine
Marketing Daily, Tanya Gazdik - Tuesday, April 21, 2020
As for personal finances, 71% say they are concerned, with 36% ...
- Ad Market Fell 10.8% In March, First Month To Begin Feeling Effects Of Pandemic
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2020
March, the first month to feel the effects of COVID-19 on t ...
- Pandemic Marketing's Consumer Paradox: Force For Good Vs. Exploitation
MediaDailyNews, Joe Mandese - Wednesday, April 22, 2020
Pandemic-related marketing is creating a paradox of perceptions among American consumers, wi ...