- Disney Could See 20% Decline In 2020 Ad Revenues: Analyst
Television News Daily, Wayne Friedman - Monday, May 4, 2020
Total TV ad revenue from all Disney's national TV networks could tal ...
- Connecting Markets And Business During Pandemic: 'A Haircut For Personal Data?'
MediaDailyNews, Tony Jarvis - Monday, May 4, 2020
ESOMAR, the global voice of the data, research and insights community, moderat ...
- Mindshare Finds Americans Plan To Spend Less Time With Media After Pandemic
MediaDailyNews, Joe Mandese - Monday, May 4, 2020
Two months into the COVID-19 pandemic, more Americans say after the cris ...
- How Long Will It Take Consumers To Again Eat In Restaurants?
Performance Marketing Insider, Laurie Sullivan - Monday, May 4, 2020
While the bond between people and food will never change, people's relationsh ...
- Ads With COVID-19 Content Can Perform Better With News
Research Intelligencer, - Monday, May 4, 2020
TV news tends to be a safer environment than more lighthearted fa ...
- Quarantine Impacts Consumers' Plans To Spend, Love For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
Consumers are rethinking their discretionary spending habits. About 64% say they're planni ...
- GfK, Dstillery Reimagine Automotive Ad Targeting
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
GfK and Dstillery believe they have developed an ad-targeting model that strong ...
- Pandemic Turns Morning Into Prime Time, Digital Device Usage Soars
MediaDailyNews, Joe Mandese - Thursday, April 30, 2020
The period from 6 a.m. to 2 p.m. has become the n ...
- McKinsey Finds Americans Already Switching Brands, Retailers: And Most Plan To Stick With Them
Research Intelligencer, Joe Mandese - Friday, May 1, 2020
One of the most disruptive effects of COVID-19 for brands may ...
- Alexa: Who Cares What Time It Is?
Research Intelligencer, Joe Mandese - Friday, May 1, 2020
There are some small, but telling insights about the impact the COVID- ...
- Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff Delayed
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Nielsen witnessed stability from its traditional media ratings business in Q1, b ...
- National TV Sinks 13% In March, 5% In Q1 Due To COVID-19 Pullback
Television News Daily, Wayne Friedman - Friday, May 1, 2020
National TV took an expected major decline in March -- down 12. ...
- UK Digital Ad Spend Rocketed 15.4% In 2019
Around the Net In MAD London, Sean Hargrave - Thursday, April 30, 2020
UK digital ad spend was up 15.4% in 2019, compared to t ...
- AA/Warc Predict A 16.7% Decline For UK's Advertising Market
Around the Net In MAD London, Sean Hargrave - Thursday, April 30, 2020
If you are squeamish, look away now. New AA/Warc figures predict th ...
- Google-Apple Contact Tracing Plan Meets With Skepticism
Digital News Daily, Wendy Davis - Wednesday, April 29, 2020
Just 50% of smartphone owners said they were likely to use t ...
- Adland Braces For Sorrell's 'Deep Doo Doo'
London Blog, Sean Hargrave - Thursday, April 30, 2020
Sorrell's prediction for the holding companies may ring true as AA/Warc sa ...
- Kantar, VNU Veteran Kent Named CEO At SRDS
MAD, Steve McClellan - Wednesday, April 29, 2020
The appointment comes shortly after SRDS was acquired by Adwanted Group. Ke ...
- eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending Signals
Research Intelligencer, Joe Mandese - Thursday, April 30, 2020
There are mixed signals about the underlying health of the ad marketpla ...
- UK Advertising Growth Not Expected Until 2021
Around the Net In MAD London, Sean Hargrave - Wednesday, April 29, 2020
A "Campaign" survey shows that while 28% of adland execs are expecti ...
- Advertising Head Count Reduced For Two Consecutive Years
Around the Net In MAD London, Sean Hargrave - Wednesday, April 29, 2020
Staff numbers at IPA members fell in 2018 and 2019, the fir ...
- IAB, USC Study Reveals Rapid Shifts In Consumer Behavior Due To COVID-19
Digital News Daily, Laurie Sullivan - Wednesday, April 29, 2020
A recent study suggests the COVID-19 pandemic has accelerated shifts in consum ...
- Why Creatives Will Be Praying Harder Than Most For Growth
London Blog, Sean Hargrave - Wednesday, April 29, 2020
Most are not expecting a bounce-back in the fourth quarter -- a ...
- Automakers Spend $456M On TV In Q1
Marketing Daily, Tanya Gazdik - Tuesday, April 28, 2020
Nissan's "Refuse to Compromise" TV campaign garnered the brand a 27.8% overa ...
- Merkle's Data Reveal Sharp Pullback In Google Ad Spend
Research Intelligencer, - Thursday, April 30, 2020
Yearly spending growth on Google gradually slowed from 15% in January ...
- COVID-19 Creeps Into Tweets About TV Shows
Research Intelligencer, - Wednesday, April 29, 2020
Nielsen found that audiences identified as "heavy sports viewers" are finding oth ...
- Cable News, Lifestyle, Entertainment Networks See Gains Due To Higher At-Home Viewing
Television News Daily, Wayne Friedman - Tuesday, April 28, 2020
Cable TV news nets continue to generally lead all networks, with C ...
- Marketers' COVID-19 Messaging Draws 'Positive' Response, Little Change in Brand Favorability
Television News Daily, Wayne Friedman - Tuesday, April 28, 2020
Advertising messages inspired by COVID-19 give viewers "positive feelings," according to ...
- Just 7% Of Marketers Are Spending More During Lockdown
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2020
Research by "Marketing Week" and "Econsultancy" shows that half of marketers a ...
- Google Failed Healthcare Project Sends Developers Back To Drawing Board
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 28, 2020
In an academic paper published this week, Google researchers said they need to revis ...
- 'The Guardian' Is Winning At COVID-19 On Google -- A Shame There's No Prize
London Blog, Sean Hargrave - Tuesday, April 28, 2020
It's the ultimate pyrrhic victory. It's leading in Google searches, but advertise ...