- Millennial Pet Owners Shifted Buying Habits Pre-Pandemic
Marketing Daily, Tanya Gazdik - Monday, May 11, 2020
"Retailers should capitalize on industry growth by honing in on their competiti ...
- White House Or Media: Americans Split Politically On Source Of 'Infodemic'
Marketing Politics Weekly, Joe Mandese - Monday, May 11, 2020
Nearly half of Americans believe the White House is the No. ...
- Transactional VOD Use Up Significantly In Q1
Video Insider, Karlene Lukovitz - Tuesday, May 12, 2020
Limited-time rentals promise to be a lucrative channel for studios and streami ...
- Half Of Ad Execs Say Ad Spending 'Hit Bottom' In April, Others See Recession Continuing
MediaDailyNews, Joe Mandese - Monday, May 11, 2020
If there is a "bottom" to the rollback of ad spending duri ...
- OTT Penetration Tops Three-Quarters Of U.S. Homes
Research Intelligencer, Joe Mandese - Monday, May 11, 2020
As of Q1 2020, more than three-quarters of U.S. broadband households we ...
- Prime-Time Ad Prices Plummet In April
Research Intelligencer, Joe Mandese - Monday, May 11, 2020
Data from SQAD shows change in average prime-time ad-unit costs from t ...
- Media Epidemiology
RTBlog, Joe Mandese - Monday, May 11, 2020
One of the most surprising developments surrounding our coverage of the COVID- ...
- Borrell: Ad Plans Improve As SMBs Adapt Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2020
As small- and medium-sized businesses rethink their ad spend, the mid-April foreca ...
- Data Roadmap For States' Reopening Tracks Consumer Spend, Analyzes Behavior From 40M Households
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2020
Commerce Signals' COVID-19 Consumer Spend Impact Dashboard analyzes changes in payment ca ...
- Virtual Pay TV Providers See Little To No Help For Traditional Pay TV
Television News Daily, Wayne Friedman - Friday, May 8, 2020
Virtual pay TV providers for the first time ever have lost subscribe ...
- How COVID-19 Is Influencing American Opinions Of Candidates
Marketing Politics Weekly, Joe Mandese - Friday, May 8, 2020
Both 2020 Presidential candidates are "under water" when it comes to the ...
- OOH Data Shows Americans' Daily Travel Continues To Return To Normal
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
Americans' daily travel patterns continue to approach recent norms, as many stat ...
- Happy Mother's Day Data -- What's Different This Year?
Performance Marketing Insider, Laurie Sullivan - Friday, May 8, 2020
Kantar ranked the top 10 advertisers based on their share of tot ...
- Americans More Positive Than Negative About Pandemic Coverage
Research Intelligencer, Joe Mandese - Friday, May 8, 2020
Despite months of nearly wall-to-wall coverage of mostly been negative news, America ...
- 15% Of Programmatic Spend Disappears Down 'A Black Hole,' ISBA Alleges
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2020
"Mediatel" is reporting that an investigation by ISBA and PwC into t ...
- Brands That Are Helping During COVID-19 Are Feeling The Love On Social
London Blog, Ryan Detert - Thursday, May 7, 2020
Brands doing good things for others are clearly seeing a lift ...
- Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
MAD, Larissa Faw - Wednesday, May 6, 2020
For one, they are seeking to upgrade their homes digitally. And ma ...
- Kleenex Supports Teachers, Parents Faced With Distance Learning
Marketing Daily, Tanya Gazdik - Wednesday, May 6, 2020
The brand is supporting Distance Learning Projects that will help 2,000 teache ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising a ...
- A Month Into Pandemic, Ad Plans Become Significantly More Disrupted
Research Intelligencer, Joe Mandese - Thursday, May 7, 2020
A month after benchmarking the impact the COVID-19 is having on t ...
- Linear TV Kids Viewing Still Down During COVID-19 Stay-At-Home
Television News Daily, Wayne Friedman - Wednesday, May 13, 2020
Linear TV viewing for kids 2-11 dropped 8% for national kids ...
- High Anxiety: 83% Of Americans Feel 'Stressed and Overwhelmed' Since COVID-19 Arrival
MAD, Steve McClellan - Tuesday, May 5, 2020
The study also found brand loyalty to be eroding during the pandem ...
- By One Key Measure, Ad Industry Returns To Normal: Business Content Consumed
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2020
Advertisers and agencies appear to be reaching the same level of conte ...
- Axel Springer Merges eMarketer, Business Insider Intelligence To Form 'Insider Intelligence'
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2020
eMarketer, founded in 1996 and acquired by German publishing company Axel Spring ...
- What, Me Worry? Accenture Finds 21% Of Us Will, Permanently
Research Intelligencer, Joe Mandese - Wednesday, May 6, 2020
The Worrier, the Individualist, the Rationalist, the Activist and the Indifferent a ...
- Run, Don't Walk: Why Now Is The Time To Test Instacart Ads
Search & Performance Marketing Daily, Chris Cloney - Tuesday, May 5, 2020
The recent surge in demand for online delivery has fueled the asce ...
- AMC Networks' Q1 Ad Revenue Sinks 11%
Television News Daily, Wayne Friedman - Tuesday, May 5, 2020
In somewhat better news, distribution revenues from pay TV providers were do ...
- 'Fake News' President's 'Trust' Falls To Lowest Level Yet, Lags Biden 4-to-1
Marketing Politics Weekly, Joe Mandese - Tuesday, May 5, 2020
After years of calling America's major news outlets "fake news," the President ...
- How The COVID-19 Crisis Is Impacting Trust In TV News Brands
Marketing Politics Weekly, Robert Passikoff - Tuesday, May 5, 2020
With two in three Americans sheltering in place, one in five unemploye ...
- Disney Could See 20% Decline In 2020 Ad Revenues: Analyst
Television News Daily, Wayne Friedman - Monday, May 4, 2020
Total TV ad revenue from all Disney's national TV networks could tal ...