While overall streaming video is soaring -- as well in specific dayparts, as in daytime -- prime-time and late-fringe streaming is slightly down or flat.
A new report says global prime-time streaming is down 2% from 8 p.m. to 11 p.m. for the March 17-23 period versus a similar period two weeks previously, according to Conviva, a streaming/social media research/technology company.
The strongest daypart continues to be daytime streaming -- 10 p.m. to 5 p.m. -- up nearly 40%. Early morning (between 6 a.m. and 9 a.m.) was 26% higher. Among other dayparts, overnight (2 p.m. to 6 p.m.) was 4% more, while late-fringe (11 p.m. to 2 p.m) was flat overall with the 11 p.m.-to-midnight period down 5%.
Overall global streaming is up 21% for the March 17-23 period as compared to two weeks prior (and 15% versus the previous week).
The Americas are 27% higher in streaming over the most recent week, while Africa has added 33% compared to two weeks prior and Europe is 2% more. In contrast, Asia has witnessed a 10% decline.
Conviva says Facebook is gaining much in video consumption from its U.S. local news accounts -- 118% more in average views per video, with total video views up 247% over the past 30 days.
During this period, Twitter has a 150% increase in average engagements per video for global news accounts, with a 196% increase in average engagements per video for U.S. local news.
Conviva measures in excess of 500 million unique viewers watching 150 billion streams across more than 180 countries.
The report includes data from the 21-day period between March 3 and March 23.
Conviva’s technology is embedded in three billion streaming video applications and analyzes 1.5 trillion real-time transactions per day.