- Cautious Brits On Lockdown Are Not Shifting Spend Entirely Online
London Blog, Sean Hargrave - Tuesday, March 24, 2020
Grocery deliveries are up a little, but frightened consumers are ordering few ...
- Lessons From 2008 Recession: No Quick Return To Normal For Affluent Market
Marketing Insider, Michael Baer - Tuesday, March 24, 2020
Among the biggest reason why: Economic anxieties are likely to persist f ...
- 4As Research: Consumers Want Reassuring Brand Messages About COVID-19
MediaDailyNews, Wayne Friedman - Monday, March 23, 2020
A 4As survey found 40% of respondents want to know what bran ...
- Amazon, Google, IBM, Microsoft Bring Supercomputing Resources To White House For COVID-19 Research
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2020
The 16 systems will bring together more than 330 petaflops, 775,000 C ...
- TV Viewing Points Upward During The First Week Of Stay-At-Home
Television News Daily, Wayne Friedman - Monday, March 30, 2020
U.S. TV viewing is pointing higher -- reversing some long-time trends ...
- Consumers Already Grading How Brands Respond To Crisis
Marketing Daily, Sarah Mahoney - Friday, March 20, 2020
In most recent GfK consumer study, 73% say the way companies a ...
- Coronavirus Anxiety Drives Shopping For 'Survival' And 'Sanity' Products
Research Intelligencer, - Monday, March 23, 2020
More than half of consumers said they're not considering the purchase ...
- Vizio's Smart TV Homes: Higher Linear And Streaming Viewing Over The Recent Weekend
Television News Daily, Wayne Friedman - Friday, March 20, 2020
Vizio's Inscape, the smart TV data business, says linear TV and streami ...
- Survey: 9% Added New COVID-19-Driven Streaming Subs In Past 2 Weeks
Digital News Daily, Karlene Lukovitz - Thursday, March 19, 2020
Another 5% of U.S. adults surveyed March 16-17 said they plan ...
- Businesses Unprepared For COVID-19 Crisis
Marketing Daily, Tanya Gazdik - Thursday, March 19, 2020
The survey indicates 83% are "moderately" or "extremely" concerned about the potenti ...
- GfK Study Finds Consumer Concerns Still Mostly 'Tempered' About COVID-19 Impact
Research Intelligencer, Joe Mandese - Friday, March 20, 2020
Remarkably, nearly a third of Americans have little or no concern abo ...
- Social Media Posts Turn Serious Amid COVID-19 Crisis
Research Intelligencer, - Friday, March 20, 2020
The COVID-19 pandemic has inspired many people to turn to social med ...
- CMO Council Urges Marketers To Increase Content To Ride Out COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 19, 2020
A CMO Council report released this week shows that only 12% ...
- Kids' Viewing On The Rise In The Time Of COVID-19
Television News Daily, Wayne Friedman - Thursday, March 19, 2020
National TV kids' networks have seen gains over the last week, ...
- Online News Readers Soar To 40 Million Per Month
Around the Net In MAD London, Sean Hargrave - Thursday, March 19, 2020
The latest Pamco figures are showing a flight to quality as digit ...
- Kantar Analysis Indicates 2020 Ad Recession Likely To Be Fast, Pronounced For Most Media
MediaDailyNews, Joe Mandese - Thursday, March 19, 2020
With prospects for a U.S. economic recession -- indeed, most likely ...
- How Economic Recessions Impact The Ad Economy: By Medium, By Category
Research Intelligencer, Joe Mandese - Thursday, March 19, 2020
While TV lost only a small number of advertisers during the Gre ...
- VideoAmp Names Comscore's Chasin Chief Measurability Officer, Signals Broader Industry Shift
MediaDailyNews, Joe Mandese - Wednesday, March 18, 2020
Josh Chasin, the Chief Research Officer of Comscore since 2007, has join ...
- An Ad Industry Forecast You Never Wanted To See
Red, White & Blog, Joe Mandese - Wednesday, March 18, 2020
It's not uncommon for some of Madison Avenue's leading modelers to foreca ...
- Baird Capital Lowers Google, Facebook Revenue Growth Estimates
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 17, 2020
Online services and advertising will continue to grow, but COVID-19 will beco ...
- Adland Expects Coronavirus To Lead To A 20% Drop In Revenue
Around the Net In MAD London, Sean Hargrave - Tuesday, March 17, 2020
A survey of "Campaign" readers suggests most in adland expect to s ...
- Who Will Advertise Now That We're All Staying At Home?
London Blog, Sean Hargrave - Tuesday, March 17, 2020
It's hard to see a silver lining for adland as the count ...
- Local Advertisers Boost OTT Media Spending By 127%
Research Intelligencer, - Tuesday, March 17, 2020
Advertisers in the automotive, health and fitness, and home and garden categori ...
- Microsoft Bing Tracks COVID-19 Confirmed Cases, Aggregates Data And Articles
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, March 14, 2020
Microsoft Bing has launched a COVID-19 Tracker website that provides details ...
- Coronavirus: Worldwide Search Data Reveals Astonishing Insights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 12, 2020
Experimental AI technology from Perion Network's search technology division CodeFuel shows t ...
- Third Of Consumers Want More Than Points From Loyalty Schemes
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2020
A third of customers want more than points that eventually lead ...
- Nintendo Switch, American Family 'Most Loved Brands'
Marketing Daily, Tanya Gazdik - Thursday, March 12, 2020
Consumer conversations reveal a big difference in the most loved brands onli ...
- Retailers: Coronavirus To Hurt Sales, Disrupt Supply Chains
Research Intelligencer, - Thursday, March 12, 2020
Forty-two percent of retailers said they are concerned about consumer confidence, althou ...
- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Jonathan Kagan, Cogniscient Media vp search, expects declines in verticals such ...
- Coronavirus Would 'Briefly' Hurt U.S. Ad-Supported Media: Analyst
Television News Daily, Wayne Friedman - Wednesday, March 11, 2020
Ad disruptions due to coronavirus "may be short-lived and should follow ...