- Report Questions Walled Gardens' Digital Ad Primacy, Finds Most Americans Prefer Open Web
MediaDailyNews, Joe Mandese - Wednesday, March 11, 2020
A fundamental paradox of the digital advertising marketplace is underscored in ...
- How Much Have YOU Heard Or Read About QAnon?
Red, White & Blog, Joe Mandese - Wednesday, March 11, 2020
As far as dog whistles go, none may be as dangerous ...
- TV Groups Like Disney Seen Losing 3-8% In Ad Sales Due To Coronavirus
Television News Daily, Wayne Friedman - Tuesday, March 10, 2020
The worst-case scenario would mean Disney could see ad growth decline ...
- Myers Revises 2020 Media Ad Outlook To +4.8%, Cites Coronavirus
Research Intelligencer, Joe Mandese - Tuesday, March 10, 2020
Advertising and media industry researcher and consultant The Myers Report has revis ...
- Kantar Study Finds Chinese Population Changed Media Habits To Research Coronavirus
Research Intelligencer, Joe Mandese - Tuesday, March 10, 2020
At the height of China's Coronavirus outbreak, the nation's population dramatically alter ...
- Film Marketers Brace Amidst Coronavirus Concerns, Box Office, National TV Marketing Remain Stable
Television News Daily, Wayne Friedman - Friday, March 6, 2020
Box office revenues are slightly higher than a year ago through t ...
- London Second Only To Singapore As A Global Tech Hub
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2020
London has been named as the second-biggest tech hub in a KP ...
- UK Comes 16th In OECD Report For Female Representation In Tech
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2020
The UK is languishing in 16th place of a league table compil ...
- Gen Z's Favorite Social-Media Platform? None Of The Above
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2020
Gen Z-ers are most at home in the private and creative wor ...
- Ad Industry Intel Shows Half Have No Plans For AI
MediaDailyNews, Joe Mandese - Friday, March 6, 2020
For all the industry discussion surrounding artificial intelligence, half of ad exe ...
- Trust In Brands Waning, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
Only 71% of people trust consumer brands and many trust them le ...
- TAG Claims A 90% Reduction In Ad Fraud
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2020
The Trustworthy Accountability Group (TAG) has published a report which claims th ...
- Points No Longer Win Prizes For Loyalty
London Blog, Sean Hargrave - Thursday, March 5, 2020
Consumers are valuing loyalty cards less as they prefer paid-for schemes th ...
- Digital Subscription Switching Will Grow Rapidly As Streaming Video Expands
Research Intelligencer, - Thursday, March 5, 2020
About half of consumers said there are too many video subscriptions a ...
- CTV Now Half Of All Digital Video Ad Impressions, Growing Fast
Research Intelligencer, Joe Mandese - Thursday, March 5, 2020
The supply of connected tv (CTV) has more than tripled over t ...
- Local Political Advertising Estimate Raised 8% To $7.1 Billion
Television News Daily, Wayne Friedman - Wednesday, March 4, 2020
Local political advertising is poised to pull in higher record levels th ...
- ANA Finds Serious Problem: Marketing Students Just Wanna Have Fun
MediaDailyNews, Joe Mandese - Wednesday, March 4, 2020
There's a fundamental disconnect between the goals of the ad industry ...
- 85% Of Consumers Want To Personalize Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Consumers want to personalize every element of their experience from earning ...
- Seven-Year-Old Child Playing With Toys Is YouTube's Biggest Earner
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2020
Netimperative is covering research that shows what the top YouTubers earn a ...
- Netflix Still 'Most Indispensable,' But Disney+ Already Making Strides
Video Insider, Karlene Lukovitz - Tuesday, March 3, 2020
A study by Hub Research also confirms that original content is ...
- Young People Are Watching Far Less Public Service News
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
The amount of time young people watch public service news programmes h ...
- Consumer Confidence Rises For Third Month In A Row
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
GfK figures show consumer confidence is up for the third month ...
- GroupM: Canada's Ad Growth Decelerating, Coronavirus A 'Wildcard'
MediaDailyNews, Joe Mandese - Monday, March 2, 2020
The expansion of Canada's ad economy has begun a deceleration that wi ...
- TikTok To Hit 10m Users By 2021 In The UK
Around the Net In MAD London, Sean Hargrave - Friday, February 28, 2020
TikTok is on track to have more than 10m UK subscribers ...
- Are Better Metrics How You Restore Trust In Advertising?
London Blog, Sean Hargrave - Friday, February 28, 2020
Better measurement and visibility? Surely it's all about better ads, and few ...
- Apple Voted Top Marketing Company
Marketing Daily, Tanya Gazdik - Thursday, February 27, 2020
Marketing leaders say they're ramping up investments in overall customer experience ...
- Shoppers Want Personalisation, But Also Greater Privacy
Around the Net In MAD London, Sean Hargrave - Thursday, February 27, 2020
New research from Episerver suggest that shoppers are giving brands an impossib ...
- Are Google And Facebook Too Big Not To Be Broken Up?
London Blog, Sean Hargrave - Thursday, February 27, 2020
They only play in the online half of the ad industry ...
- Top Marketers Earmark More Money For Mobile
Mobile Insider, Gavin O'Malley - Thursday, February 27, 2020
More aggressive that most categories, marketing leaders in the healthcare sector expe ...
- One-Third Of Social Influencers Buy Fake Engagement Activity
Research Intelligencer, - Monday, February 24, 2020
Almost a third of social influencers are purchasing fake engagement activity ...