- CTV Now Half Of All Digital Video Ad Impressions, Growing Fast
Research Intelligencer, Joe Mandese - Thursday, March 5, 2020
The supply of connected tv (CTV) has more than tripled over t ...
- Local Political Advertising Estimate Raised 8% To $7.1 Billion
Television News Daily, Wayne Friedman - Wednesday, March 4, 2020
Local political advertising is poised to pull in higher record levels th ...
- ANA Finds Serious Problem: Marketing Students Just Wanna Have Fun
MediaDailyNews, Joe Mandese - Wednesday, March 4, 2020
There's a fundamental disconnect between the goals of the ad industry ...
- 85% Of Consumers Want To Personalize Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Consumers want to personalize every element of their experience from earning ...
- Seven-Year-Old Child Playing With Toys Is YouTube's Biggest Earner
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2020
Netimperative is covering research that shows what the top YouTubers earn a ...
- Netflix Still 'Most Indispensable,' But Disney+ Already Making Strides
Video Insider, Karlene Lukovitz - Tuesday, March 3, 2020
A study by Hub Research also confirms that original content is ...
- Young People Are Watching Far Less Public Service News
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
The amount of time young people watch public service news programmes h ...
- Consumer Confidence Rises For Third Month In A Row
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
GfK figures show consumer confidence is up for the third month ...
- GroupM: Canada's Ad Growth Decelerating, Coronavirus A 'Wildcard'
MediaDailyNews, Joe Mandese - Monday, March 2, 2020
The expansion of Canada's ad economy has begun a deceleration that wi ...
- TikTok To Hit 10m Users By 2021 In The UK
Around the Net In MAD London, Sean Hargrave - Friday, February 28, 2020
TikTok is on track to have more than 10m UK subscribers ...
- Are Better Metrics How You Restore Trust In Advertising?
London Blog, Sean Hargrave - Friday, February 28, 2020
Better measurement and visibility? Surely it's all about better ads, and few ...
- Apple Voted Top Marketing Company
Marketing Daily, Tanya Gazdik - Thursday, February 27, 2020
Marketing leaders say they're ramping up investments in overall customer experience ...
- Shoppers Want Personalisation, But Also Greater Privacy
Around the Net In MAD London, Sean Hargrave - Thursday, February 27, 2020
New research from Episerver suggest that shoppers are giving brands an impossib ...
- Are Google And Facebook Too Big Not To Be Broken Up?
London Blog, Sean Hargrave - Thursday, February 27, 2020
They only play in the online half of the ad industry ...
- Top Marketers Earmark More Money For Mobile
Mobile Insider, Gavin O'Malley - Thursday, February 27, 2020
More aggressive that most categories, marketing leaders in the healthcare sector expe ...
- One-Third Of Social Influencers Buy Fake Engagement Activity
Research Intelligencer, - Monday, February 24, 2020
Almost a third of social influencers are purchasing fake engagement activity ...
- South Carolina Debate Slides 17% From New Hampshire
Marketing Politics Weekly, Joe Mandese - Wednesday, February 26, 2020
CBS' telecast of the Democratic debate in Charleston, SC on Tuesday nig ...
- From Oddsmakers To AI, The Democratic Race Is Still Anyone's Guess
Red, White & Blog, Joe Mandese - Tuesday, February 25, 2020
In recent months, I've begun to receive a variety of predictive analys ...
- 'The Times' Reminds How Grocery Shopping Is Slow To Shift Online
Around the Net In MAD London, Sean Hargrave - Tuesday, February 25, 2020
"The Times" has a reminder today that just under 3% of groce ...
- China, US And Germany Are Worst Offenders For Spam
Around the Net In MAD London, Sean Hargrave - Tuesday, February 25, 2020
China leads the world for spam, following by the US and th ...
- Ads.txt Means Ad Fraudsters Are Upping Their Game
London Blog, Sean Hargrave - Tuesday, February 25, 2020
The latest bot to be discovered has already earned $15m from sophisticat ...
- What Browsers Reveal When They Share Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 24, 2020
Findings from a study published Monday, which analyzed six browsers, show h ...
- Lexus Studies Future Of Luxury
Drive Time, Tanya Gazdik - Monday, February 24, 2020
Lexus Marketing VP Lisa Materazzo will present April 8 at MediaPost's Marketin ...
- Agency M&A Market Stalls: 2019 Was Half What It Was Just A Couple Years Ago
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Madison Avenue's acquisitions marketplace has slowed down dramatically over the past f ...
- IAB: Programmatic Now 85% Of All U.S. Digital Advertising
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Programmatic media buys now account for 85% of all digital ad spendin ...
- January Saw A Near 1% Lift On The High Street
Around the Net In MAD London, Sean Hargrave - Friday, February 21, 2020
Could it be the Boris bounce, or something more sustainable? "The Time ...
- Auto Brands Fare Well In Brand Intimacy
Marketing Daily, Tanya Gazdik - Thursday, February 20, 2020
Brands rated high at forging bonds with consumers significantly outperform top Fortu ...
- Virtual Pay TV Providers' Growth Slows In 2019, Total Pay TV Universe Slips 3.8%
Television News Daily, Wayne Friedman - Thursday, February 20, 2020
So-called virtual pay TV providers now collectively total 9.96 million subscribers, addi ...
- Has Influencer Marketing Just Been Busted?
London Blog, Sean Hargrave - Thursday, February 20, 2020
Engagement is down in countries where likes are hidden as well ...
- Gen Z Craves Multifaceted Content, Audio - And Even Likes (Relevant) Long-Form Ads
Digital News Daily, Karlene Lukovitz - Tuesday, February 18, 2020
While it may not be a shocker that Gen Zs love multi-forma ...