- Gen Z Craves Multifaceted Content, Audio - And Even Likes (Relevant) Long-Form Ads
Digital News Daily, Karlene Lukovitz - Tuesday, February 18, 2020
While it may not be a shocker that Gen Zs love multi-forma ...
- Analysts Reassess Coronavirus, Anticipate 'Domino Effect' From Product Delays
MediaDailyNews, Laurie Sullivan - Tuesday, February 18, 2020
Raymond James Analyst Aaron Kessler referred to the coronavirus outbreak as ...
- Network Audience Delivery Dives In Q1, TV Usage Declines Accelerating
MediaDailyNews, Joe Mandese - Wednesday, February 19, 2020
Halfway through Q1, the network TV marketplace appears to be getting o ...
- Premium Streamers To Double Ad 'Value' To $2.3B This Year
Television News Daily, Wayne Friedman - Tuesday, February 18, 2020
Video streaming services are on pace to nearly double total advertising med ...
- UK Has Lowest Digital Content Subscription Rates
Around the Net In MAD London, Sean Hargrave - Tuesday, February 18, 2020
New research from Audience Project shows the UK has the lowest proporti ...
- Sorry Publishers, Brits Just Don't Want To Pay
London Blog, Sean Hargrave - Tuesday, February 18, 2020
Just 8% of Brits will pay for digital content. And why wou ...
- MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
MediaDailyNews, Joe Mandese - Tuesday, February 18, 2020
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Surv ...
- 42% Of Brands Advertising On Amazon = Half The Sales
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 18, 2020
Third-party sellers selling direct from Amazon's platform are more likely to spe ...
- Nearly 1 In 4 Browsers Have Malware Injecting Ads For Rivals, Other Commerce Sites
Research Intelligencer, Joe Mandese - Tuesday, February 18, 2020
Nearly 25% of browsers visiting an online shopping site contain malware injecti ...
- Nissan, Lexus Score High In Reputation,Tesla Struggles
Drive Time, Tanya Gazdik - Monday, February 17, 2020
Tesla is performing poorly this year, with the lowest rate for respondi ...
- Report Projects OTT Ad Fraud At $4.1 Billion, 17% Of All Impressions
Research Intelligencer, Joe Mandese - Monday, February 17, 2020
A new report from cybersecurity firm CHEQ and the University of Baltimo ...
- Survey: Discovery Most 'Popular' TV Network, Netflix Most 'Famous'
Television News Daily, Wayne Friedman - Friday, February 14, 2020
Although ESPN was ranked the most valuable network to cable operators ...
- Britons Feel Overwhelmed By Digital Subscription Choices
Around the Net In MAD London, Sean Hargrave - Friday, February 14, 2020
The latest EY research paints a picture of Britons feeling exasperated ...
- OTT Service Finds Consumers Prefer To Be Paid To Watch Ads, Converts To That Model
MediaDailyNews, Joe Mandese - Friday, February 14, 2020
Nine out of ten consumers would prefer to subscribe to an O ...
- Former FTC Executive Jessica Rich Joins Georgetown Law Technology Group
Digital News Daily, Ray Schultz - Thursday, February 13, 2020
Rich led the creation of the FTC's children's privacy and financial da ...
- Number Of TV Channels Received By U.S. Households Falls Dramatically
MediaDailyNews, Joe Mandese - Thursday, February 13, 2020
For only the second time since Nielsen has been reporting data illustrati ...
- Kantar Names Non-Executive Chairman As Search For CEO Continues
Mediapsssst, Richard Whitman - Wednesday, February 12, 2020
Adam Crozier, the former CEO of the UK's television network ITV, w ...
- Compelling Images & Linear Message Inspires New JDC Donors
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
Tired of being passed by like an old shoe? Then do wh ...
- Catalog Renaissance: How Well-Designed Books Drive Email Results
Email Insider, Ray Schultz - Wednesday, February 12, 2020
A luxury jewelry seller saw staggering results when it launched a pri ...
- Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 12, 2020
Twenty percent of marketers in SimilarWeb's State of Marketing survey released th ...
- Digital Political's 'Big One'
Red, White & Blog, Joe Mandese - Wednesday, February 12, 2020
The ad industry likes to grouse over the fact that the B ...
- Consumers Reaching Digital 'Breaking Point'
Research Intelligencer, - Thursday, February 13, 2020
Almost all consumers are annoyed by the communications they receive from business ...
- Movies Losing Mass Appeal As Oscar Ratings Take Dive
TVBlog, Adam Buckman - Wednesday, February 12, 2020
This year's audience tally represents a far cry from Oscars of yesterye ...
- Just 12% Of Women Of Colour Hold Senior Adland Roles
Around the Net In MAD London, Sean Hargrave - Tuesday, February 11, 2020
Only 12% of women of colour are in senior adland roles, ...
- Nielsen: 19% Of OTT Homes' TV Time Spent On Streaming
Digital News Daily, Karlene Lukovitz - Tuesday, February 11, 2020
Netflix continued to lead time share, at 31%, followed by YouTube (21% ...
- Confessions Of A Market Researcher: Sometimes It's Good 'Being Switzerland'
Marketing Insider, Jon Last - Tuesday, February 11, 2020
Working with execs with strong opinions, it's helpful to seek validation fr ...
- Nielsen Reveals 646,000 Program Universe
MediaDailyNews, Joe Mandese - Tuesday, February 11, 2020
In a finding that makes John Malone's apocryphal "500 channel universe" se ...
- Marketers Say User Experience Is Key To Brand Identity
Research Intelligencer, - Tuesday, February 11, 2020
The user experience helps to stand out in a crowded marketplace permeat ...
- Streaming Accounts For 19% Of Total Viewing, Netflix Accounts For A Third Of That
Research Intelligencer, Joe Mandese - Tuesday, February 11, 2020
Streaming services now account for 19% of total audience usage of t ...
- B2B Marketers Embrace 'Purpose,' Find It Drives Success, Talent
Research Intelligencer, Joe Mandese - Tuesday, February 11, 2020
Business-to-business marketers, by and large, are more focused on their company's sen ...