- B2B Marketers Embrace 'Purpose,' Find It Drives Success, Talent
Research Intelligencer, Joe Mandese - Tuesday, February 11, 2020
Business-to-business marketers, by and large, are more focused on their company's sen ...
- What If Google Acquired Tesla? One Analyst Says No
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2020
A group led by MIT engineers and Wall Street analysts are speculati ...
- 'Oscars' Ad Pricing Same As 2019, But Ratings Down 20%
Television News Daily, Wayne Friedman - Monday, February 10, 2020
ABC's "Academy Awards" averaged $1.98 million for a 30-second ad, says ...
- CustomerGauge Unveils Email/SMS Survey Tracking Tool
Email Marketing Daily, Ray Schultz - Monday, February 10, 2020
Data Transport Report enables firms to maintain data quality across multiple custom ...
- The Super Bowl's Other Political Spots
Marketing Politics Weekly, Joe Mandese - Friday, February 7, 2020
Michael Bloomberg's 60-second spot and the President's two :30s may have gott ...
- 'People Love To Share' Insights Via Mobile-Messaging: Reach3's Kleinschmit
CPG Insider, Steve Ellwanger - Friday, February 7, 2020
The founder and CEO of mobile messaging consultancy Reach3 says it's mo ...
- Coalition For Better Ads Releases Video Standards; Study Finds 764M Devices Blocked Ads In Q4
Digital News Daily, Laurie Sullivan - Thursday, February 6, 2020
The standards identify ad experiences beneath a threshold of consumer acceptability, whi ...
- Disney+ Estimated To Grow To 126 Million Global Subscribers By 2025
Television News Daily, Wayne Friedman - Thursday, February 6, 2020
Digital TV Research estimates Disney+ will get to 126 million global subscribe ...
- Installed Ad-Blocking User Base Reaches 763M, Mostly Mobile
MediaDailyNews, Joe Mandese - Thursday, February 6, 2020
More than 763 million digital devices now have an active ad-blocking technolo ...
- One In Six Worldwide Users Currently Blocking Ads
Research Intelligencer, Joe Mandese - Thursday, February 6, 2020
One in six internet users are now actively bypassing ads via so ...
- NFL Regular-Season National TV Advertising Up 14% To $4.2 Billion
Television News Daily, Wayne Friedman - Thursday, February 6, 2020
Following a 5% gain in TV viewership for NFL regular-season games th ...
- Data Privacy Laws Cited As Biggest 2020 Digital Media Challenge
Research Intelligencer, - Wednesday, February 5, 2020
The enactment of the California Consumer Privacy Act (CCPA) at the beginni ...
- IPA Tells Agencies To Remember Not All Media Needs To Be Digital
Around the Net In MAD London, Sean Hargrave - Tuesday, February 4, 2020
The IPA has unveiled research which it claims shows agencies they ne ...
- TikTok's Growth Drives ROI, Joining Google, Facebook, Apple Search Ads, Report Finds
Digital News Daily, Laurie Sullivan - Tuesday, February 4, 2020
TikTok has emerged as one of the top platforms for advertising RO ...
- Gen X And Boomers Split Digital And Traditional Media Consumption Evenly
London Blog, Sean Hargrave - Tuesday, February 4, 2020
Digital may mean everything to many agencies, but the IPA reminds th ...
- Average Time Spent Watching Programming Rises For Traditional TV, Reach Continues To Slip
Television News Daily, Wayne Friedman - Monday, February 3, 2020
While there are fewer overall viewers for traditional TV networks, those sti ...
- Q4 Streaming Hours Up 58% YoY, Social's Importance Grows In News, Sports Views
Video Insider, Karlene Lukovitz - Tuesday, February 4, 2020
Streaming hours were up 58% globally and up 63% in the Americ ...
- Email Performance Improved In 2019 After A Difficult 2018
Around the Net In MAD London, Sean Hargrave - Monday, February 3, 2020
A new report from Campaign Monitor on email shows the channel h ...
- Google, Microsoft, P&G Looking To Change Gender Stereotypes In Super Bowl, Other Advertising
Digital News Daily, Laurie Sullivan - Friday, January 31, 2020
A study released Friday found that marketing content on YouTube featuring female-l ...
- Did GDPR Give Email Marketing A Massive Engagement Boost?
London Blog, Sean Hargrave - Monday, February 3, 2020
The figures are in -- and engagement is through the roof ...
- Super Ad Wins: 'Smaht Pahk,' 'Groundhog Day,' 'Loretta,' 'Cool Ranch,' 'Alexa,' 'Tough Never Quits'
MediaDailyNews, Joe Mandese - Monday, February 3, 2020
Based on a round-up of three reputable sources -- USA Today's ' ...
- The Long-Form Super Bowl, Advertising-Wise
Research Intelligencer, Joe Mandese - Monday, February 3, 2020
The scores are in and the 60-second unit won the 2020 Sup ...
- It's Not Just The GDP, Stupid
RTBlog, Joe Mandese - Monday, February 3, 2020
On the eve of the State of the Union Address, USA Fac ...
- CIMM Launches TV Attribution Best Practices Study
Digital News Daily, Karlene Lukovitz - Thursday, January 30, 2020
The study, in conjunction with the 4As, will investigate the drivers behi ...
- Brexit Day Is Here -- But Change Is A Year Away
London Blog, Sean Hargrave - Friday, January 31, 2020
At 11pm tonight, the UK enters a transition phase where, despite t ...
- Most Popular Brands, Greatest Lift Among NFL Fans
Research Intelligencer, Joe Mandese - Thursday, January 30, 2020
As the 2019-20 NFL season/post-season winds down with this weekend's Big Gam ...
- Half Of Gen Zers Won't Watch Super Bowl, Some Will Use Social Media
Research Intelligencer, - Friday, January 31, 2020
Almost one-third of young adults will use Instagram on Super Bowl Sunda ...
- UK Top Market For Agency M&A Activity
Around the Net In MAD London, Sean Hargrave - Thursday, January 30, 2020
Despite concerns over the economy and Brexit uncertainty the UK remains t ...
- Research Shows 25 Consecutive Quarters Of UK Ad-Spending Growth
Around the Net In MAD London, Sean Hargrave - Thursday, January 30, 2020
AA/Warc figures reveal the UK enjoyed its 25th consecutive quarter of growi ...
- Most Important Internal CMO Metrics -- Awareness, Sales, Media ROI -- In That Order
MediaDailyNews, Joe Mandese - Thursday, January 30, 2020
Advertising still plays the most important role in most marketing organizations, bas ...