- Half Of Gen Zers Won't Watch Super Bowl, Some Will Use Social Media
Research Intelligencer, - Friday, January 31, 2020
Almost one-third of young adults will use Instagram on Super Bowl Sunda ...
- UK Top Market For Agency M&A Activity
Around the Net In MAD London, Sean Hargrave - Thursday, January 30, 2020
Despite concerns over the economy and Brexit uncertainty the UK remains t ...
- Research Shows 25 Consecutive Quarters Of UK Ad-Spending Growth
Around the Net In MAD London, Sean Hargrave - Thursday, January 30, 2020
AA/Warc figures reveal the UK enjoyed its 25th consecutive quarter of growi ...
- Most Important Internal CMO Metrics -- Awareness, Sales, Media ROI -- In That Order
MediaDailyNews, Joe Mandese - Thursday, January 30, 2020
Advertising still plays the most important role in most marketing organizations, bas ...
- Organizers Vs. Fitness Fans: A Look at Consumer Resolutions
MediaDailyNews, Cha Iwai - Wednesday, January 29, 2020
We found major differences in attitudes/purchase behaviors between consumer groups interested ...
- Nearly Two-Thirds Of Marketers Now Claim An In-House Agency
Research Intelligencer, Joe Mandese - Thursday, January 30, 2020
The finding likely reflects the dramatic shift toward "in-housing" in recent yea ...
- Network TV Ad Demand Turns The Corner
Research Intelligencer, Joe Mandese - Thursday, January 30, 2020
Following consecutive quarters' declines, demand for "core" network TV advertising inventory appea ...
- Hispanics Show Strong Preference For English-Language Media
Research Intelligencer, - Thursday, January 30, 2020
Media buyers shouldn't assume that Hispanics make up a monolithic audience th ...
- Preparing For The Future Of Voice Advertising
Search & Performance Marketing Daily, Jason White - Thursday, January 30, 2020
I predict 5G will lead to the explosion of voice search ...
- Did The Nationals Just Pull Out Of An Ad Revenue Nosedive?
London Blog, Sean Hargrave - Wednesday, January 29, 2020
The latest AA/Warc figures show national newspapers have stabilised revenue, while magazin ...
- Google Brain Develops Conversational Chatbot Meena
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 29, 2020
The chatbot is trained on data mined and filtered from public doma ...
- Consumers Seek Information, Deals From Brands On Social Media
Research Intelligencer, - Wednesday, January 29, 2020
The most common reason to follow a brand is to find helpf ...
- Consumers Contact Brands On Social Media For Information, Customer Service
Research Intelligencer, - Wednesday, January 29, 2020
Findings from a consumer survey indicate brands need to be mindful ...
- VAB: TV Sports Viewing 'Preferred' To In-Stadium, Arena
Television News Daily, Wayne Friedman - Tuesday, January 28, 2020
VAB says 72% of sports fans "prefer" sports viewing at home v ...
- Content-Driven Campaigns Expected To Grow
Research Intelligencer, Joe Mandese - Monday, January 27, 2020
Content marketing is far from a fad, according to a new analys ...
- The Graying Of Facebook
Research Intelligencer, Joe Mandese - Tuesday, January 28, 2020
For such a young media platform, Facebook is getting old, fast. Accordi ...
- Google Provides $3M Grant In Honor Of Black History Month
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 27, 2020
Google began celebrating Black History month a few days early with ...
- CBS' 'Grammy' TV Viewing Down 6%, National Ad TV Revenues Up
Television News Daily, Wayne Friedman - Monday, January 27, 2020
CBS's "Grammy Awards" this year sank to a new low in tradition ...
- Super Bowl Marketers Holding Back Pre-Releasing Messaging
Television News Daily, Wayne Friedman - Monday, January 27, 2020
Just 24 brands have released Super Bowl ads and/or ad teasers ...
- Has SVOD Adoption Plateaued?
Video Insider, Karlene Lukovitz - Tuesday, January 28, 2020
In U.S. broadband households, SVOD adoption has plateaued at 71%, according ...
- Shoppers Shift On Ads: Give Us More Signal, Less Noise
Marketing Daily, Sarah Mahoney - Friday, January 24, 2020
Study: "Marketers should focus on triggers that motivate people to move fr ...
- WhatsApp, Netflix, MSNBC, Fox And Other Media Brands Among America's Most 'Loyal'
MediaDailyNews, Joe Mandese - Monday, January 27, 2020
Media brands, including Amazon, Netflix, MSNBC, Fox, Google, and an ascendant WhatsAp ...
- Forrester Finds Customer Experience A Weak Indicator Of Repeat Business
Research Intelligencer, - Monday, January 27, 2020
Consumers said that saving money was the most pronounced part of ...
- Google Researchers Say Workarounds Fail To Fix Underlying Problems In Apple Safari ITP
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 24, 2020
Google Security Engineering researchers detailed several data leak issues in Apple's Intellige ...
- Online Retail To Be Worth GBP75bn By 2024
Around the Net In MAD London, Sean Hargrave - Friday, January 24, 2020
UK online retail will leap 30% to be worth GBP75bn by 202 ...
- Plummeting Location Data Threatens Key Marketing Functions
Digital News Daily, Karlene Lukovitz - Friday, January 24, 2020
iOS 13 controls and privacy regulations are contributing to a drop ...
- Pew Affirms Media Confirmation Bias, American News Consumers More Polarized Than Ever
Marketing Politics Weekly, Joe Mandese - Friday, January 24, 2020
A new Pew Research Center study found Democrats trust three-quarters of t ...
- Disney+ Sees Sharply Rising Purchase Intent, Other Streamers Virtually Flat
Television News Daily, Wayne Friedman - Thursday, January 23, 2020
Disney+ is seeing increased consumer intent to purchase the service against fl ...
- Netflix Topples Aldi For Top Brand In The UK
Around the Net In MAD London, Sean Hargrave - Thursday, January 23, 2020
Netflix has replaced Aldi at the top of YouGov's BrandIndex "buzz" leag ...
- Facebook-Related Crimes Rose 19% Last Year, 'The Telegraph' Claims
Around the Net In MAD London, Sean Hargrave - Thursday, January 23, 2020
"The Telegraph" is reporting that Facebook-related crime rose 19% last year. That ...