- Disney+ Sees Sharply Rising Purchase Intent, Other Streamers Virtually Flat
Television News Daily, Wayne Friedman - Thursday, January 23, 2020
Disney+ is seeing increased consumer intent to purchase the service against fl ...
- Netflix Topples Aldi For Top Brand In The UK
Around the Net In MAD London, Sean Hargrave - Thursday, January 23, 2020
Netflix has replaced Aldi at the top of YouGov's BrandIndex "buzz" leag ...
- Facebook-Related Crimes Rose 19% Last Year, 'The Telegraph' Claims
Around the Net In MAD London, Sean Hargrave - Thursday, January 23, 2020
"The Telegraph" is reporting that Facebook-related crime rose 19% last year. That ...
- Millennials Prefer Nike, Dollar Shave Club, Yeti
Marketing Daily, Tanya Gazdik - Wednesday, January 22, 2020
"Millennials are seeking brands that share their values and speak to th ...
- Colorism -- The Elephant In The Advertising Room
MediaDailyNews, Adriana Waterston - Thursday, January 23, 2020
As the diversity conversation evolves, one issue that looms large is colori ...
- Social, Mobile Driving Millennials' Physical-Store Purchases, As Well As Ecommerce
Mobile Insider, Gavin O'Malley - Thursday, January 23, 2020
Brands are finding success by connecting personally with millennials via social medi ...
- Sales Data Shows Oscar Ad Prices Fluctuate Year-To-Year
Research Intelligencer, Joe Mandese - Thursday, January 23, 2020
Unlike the Super Bowl, whose annual advertising price tag seems to de ...
- Visual Search Emerges As Next Disrupter If Marketers Educate Consumers, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 23, 2020
The biggest barrier to adoption is educating consumers on how they c ...
- FMCG Is Marketing's Top Payer
Around the Net In MAD London, Sean Hargrave - Wednesday, January 22, 2020
"Marketing Week" has been looking at the numbers and has crowned FM ...
- UK Defies Brexit Uncertainty By Leading EU Ad-Spending Growth In 2020
London Blog, Sean Hargrave - Wednesday, January 22, 2020
Dentsu Aegis puts ad-spending growth at 6% for the UK. Germany, Ita ...
- Podcasts Are The New Black, With Many Shades Of Grey Within
Marketing Insider, Michael Baer - Wednesday, January 22, 2020
While podcasts are hot, understanding the important differences across listeners can ma ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 22, 2020
Some 68% of consumers believe they are better equipped to make inform ...
- Survey: Amazon Is First Place To Search For Specific Brands
Research Intelligencer, - Thursday, January 23, 2020
More than half of internet users begin their product search on Amaz ...
- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the te ...
- WarnerMedia Entertainment Taps Idell As Research Chief
Television News Daily, Wayne Friedman - Tuesday, January 21, 2020
Cheryl Idell will oversee the "functional" areas of research across WarnerMedia Entertainmen ...
- Consumers Seek Belief-Driven Brands As Income Inequality Undercuts Trust
Research Intelligencer, - Tuesday, January 21, 2020
Most consumers worldwide said the media they use are contaminated with untrustwort ...
- Fewer TV Ads Correlates With Program, Commercial Success
Television News Daily, Wayne Friedman - Monday, January 20, 2020
While many factors contribute to a TV commercial's success, less commercials ...
- IAB Europe Brand Safety Report Shows Search Terms Leading To Misinformation
Performance Marketing Insider, Laurie Sullivan - Monday, January 20, 2020
More than 100 brands' ads unknowingly appeared alongside climate misinformation videos ...
- ANA Study: Interactive CTV Ads Drive Big Earned-Time Increases
Advanced TV Insider, Karlene Lukovitz - Friday, January 17, 2020
Interactive CTV ads generated as much as 447% more earned time wi ...
- Public Show Distaste For Constant Ads, Not Yet Excited By 5G
Around the Net In MAD London, Sean Hargrave - Friday, January 17, 2020
An annual trends report from Mindshare has found consumers are trusting a ...
- Marketing Enjoys A Boris Bounce As Confidence Returns
London Blog, Sean Hargrave - Friday, January 17, 2020
Despite Brexit and a record terrible year on the high street, markete ...
- Ad Demand Falls Marginally At Year-End 2019, Records Highest December Ever
MediaDailyNews, Joe Mandese - Thursday, January 16, 2020
In a positive sign for the ad economy, demand slid only slight ...
- OTT/CTV Platforms Score Higher Engagement For Daytime, Prime Time Posts Higher Impressions
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Higher impressions come in prime time with OTT/connected TV platforms/apps, with bett ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Advanced TV advertising on OTT/connected TV platforms is being used by 6 ...
- Creative Agency of the Year: BBDO
Agency of the Year, Steve McClellan - Thursday, January 16, 2020
Among BBDO's new business wins this year were two assignments from Faceboo ...
- Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Thursday, January 16, 2020
They say necessity is the mother of invention, but on Madison Avenu ...
- Q4 Video Trends: AVODs Dominate Favorite Bundles, YouTube Reigns
Digital News Daily, Karlene Lukovitz - Thursday, January 16, 2020
TiVo's latest video survey, which made more usage questions mandatory, shows ...
- CES 2020, A Post-Mortem: Part One
MediaDailyNews, Sarah Ivey - Thursday, January 16, 2020
One of the big questions coming out of CES is which innovatio ...
- Media All Star: Jonathan Kim
MediaPost All Stars, Joe Mandese - Thursday, January 16, 2020
As Group Director of Digital Engineering, Jonathan Kim has overseen an eli ...
- Machine-To-Machine Everything Influences Search In 2020
Performance Marketing Insider, Laurie Sullivan - Thursday, January 16, 2020
Continuous intelligence -- the ability to continuously analyze and extract data fr ...