- Viewability And Fraud Show Progress, Mobile Video Still Risky
London Blog, Sean Hargrave - Tuesday, September 25, 2018
The latest research shows improvements in viewability and fraud -- but mobi ...
- Trust The Military
Research Brief, Jack Loechner - Tuesday, September 25, 2018
Asked in the United States earlier this year, 80% of Americans sa ...
- Brits Spend 12 Hours Per Week Watching TV On-Demand
Around the Net In MAD London, Sean Hargrave - Monday, September 24, 2018
British adults spend 12 hours per week watching Netflix and on-demand t ...
- Only 22% Of App Publishers Understand Header Bidding
Data & Programmatic Insider, Laurie Sullivan - Monday, September 24, 2018
Not enough publishers have a strong awareness of header bidding, and the ...
- Made In China ?!
Research Brief, Jack Loechner - Monday, September 24, 2018
Trade disputes have dominated relations between the world's two biggest economies ...
- Zenith Stays Pat On Global Ad Outlook: Search/Social Represents Two-Thirds Of Growth
Research Intelligencer, Joe Mandese - Monday, September 24, 2018
Publicis' Zenith Media unit released an updated global ad outlook Monday, leavi ...
- Data Shows Pandora Fastest-Growing Audio Market Player: +45%
Research Intelligencer, Joe Mandese - Monday, September 24, 2018
In the wake of SiriusXM's $3.5 billion deal to acquire Pandora, Standa ...
- Life's A Pitch.... And Then You Try
MAD London, Henry Daglish - Thursday, September 20, 2018
"I don't trust you. It's you, not me. We need to tal ...
- Programatic Media Buying
Research Brief, Jack Loechner - Friday, September 21, 2018
Programmatic media buying has become the standard for B2B marketers. 63% ...
- U.S. Ad Market Expands 6.1% In First Half, 2018 Poised To Break $200 Billion Mark
MediaDailyNews, Joe Mandese - Thursday, September 20, 2018
U.S. ad spending is expanding at a higher rate than anticipated, jumpi ...
- Emotional Sales
Research Brief, Jack Loechner - Thursday, September 20, 2018
Rejection is one of the most painful of all human experiences. A ...
- IBM Creates Technology To Identify Bias In Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 19, 2018
IBM on Wednesday introduced technology that automatically detects bias and explains h ...
- VAB: TV Fosters Stronger Connections Than YouTube Among Millennials
Digital News Daily, Alex Weprin - Wednesday, September 19, 2018
The VAB study found that while 40% of millennials surveyed watch the ...
- UM, Zenith Lead The Pack In Forrester Media Agency Study
MAD, Steve McClellan - Tuesday, September 18, 2018
UM's strengths include analytics, emerging technology, and data sciences. Zenith's strengths inclu ...
- ARF Taps Levi's Murrer As New Chair
MediaDailyNews, Joe Mandese - Wednesday, September 19, 2018
After years of being chaired by a digital media executive, the Advertisi ...
- Amazon Joins Digital's 'Big 3,' Displaces Microsoft
MediaDailyNews, Joe Mandese - Wednesday, September 19, 2018
Amazon, the dominant player in e-commerce sales, has also become a domina ...
- Company Value
Research Brief, Jack Loechner - Wednesday, September 19, 2018
This methodology is based on a review of 1,100 articles, books a ...
- Interpublic Finds Machines Perform Better Than People In Campaign Management
Research Intelligencer, Joe Mandese - Wednesday, September 19, 2018
A controlled test utilizing a new, state-of-the-art measurement system indicates machine learni ...
- AOP Reveals Publisher Income Has Risen 6.8%
Around the Net In MAD London, Sean Hargrave - Tuesday, September 18, 2018
Netimperative has some good news for online publishers. According to the Digit ...
- Only One In Ten Brands And Agencies Trust Each Other
Around the Net In MAD London, Sean Hargrave - Tuesday, September 18, 2018
Only 10% of advertisers and agencies believe there is a good lev ...
- Amazon Loyalty Scores Giving Company A Boost
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 18, 2018
Amazon scored higher than both regional and national banks on consumer loyalt ...
- Study Finds High Level Of Online, Email Harm In UK
Email Marketing Daily, Ray Schultz - Tuesday, September 18, 2018
The biggest online worry is protecting children, according to Ofcom and t ...
- Agencies And Advertisers -- Where Has The Trust Gone?
London Blog, Sean Hargrave - Tuesday, September 18, 2018
Forty percent don't trust each other, and 40% think trust levels a ...
- After Amazon Storefronts, A Self-Service Suite Of Ad Tools?
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 18, 2018
Amazon will support small and medium-sized businesses in a new section ...
- Be A PR Pro
Research Brief, Jack Loechner - Tuesday, September 18, 2018
Getting your first PR job can be both thrilling and terrifying, sa ...
- Young SVOD Subscribers Brand-Loyal Bunch
Marketing Daily, P.J. Bednarski - Friday, September 14, 2018
But loyalty can fade when SVODs increase rates, with upswings of $6- ...
- Kids Have Clout
Research Brief, Jack Loechner - Monday, September 17, 2018
According to the GfK MRI American Kids Study, 94% of children ag ...
- Does Pre-Season Buzz Really Matter?
Research Intelligencer, Steve Sternberg - Monday, September 17, 2018
In this week's "The Sternberg Report," I evaluate the new TV seri ...
- Emmy-Nominated Cable, Streaming Shows Have Low Awareness
Television News Daily, Wayne Friedman - Friday, September 14, 2018
A Katz Media survey found that 57% "never heard" of Emmy-nominated sho ...
- Social Media Helps Businesses Stay Competitive, Build Brand Awareness
Digital News Daily, Gavin O'Malley - Thursday, September 13, 2018
Per new research, a majority of organizations now believe that social transcen ...