- Moz Acquires STAT Research, Deepens Focus On Enterprise SEO
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 10, 2018
STAT Search Analytics focuses on rank tracking and search engine result pa ...
- National Academy of Inventors
Research Brief, Jack Loechner - Wednesday, October 10, 2018
The 2018 Activities Report includes statistics on the impact NAI Fellows ma ...
- Email With Heart: Consumers Demand Empathy From Brands
Email Insider, Ray Schultz - Tuesday, October 9, 2018
In-person contact is rated highest in providing emotional support to shoppers. Ema ...
- The Chinese Are Coming - And They Have Future-Proofed Their Brands
London Blog, Sean Hargrave - Tuesday, October 9, 2018
They're not just consumers -- savvy businesspeople have taken new tastes ...
- Fan Satisfaction: It's About More Than A Happy Face
Marketing Insider, Jon Last - Tuesday, October 9, 2018
What's wrong with those 75 "Happy or Not" kiosks at The Wel ...
- Online Grocery Market
Research Brief, Jack Loechner - Tuesday, October 9, 2018
According to a recent Internet Retailer newsletter, the 2018 Online Food Report,America ...
- A First-Time View Of 'In-View,' Report Benchmarks Desktop, Mobile, Video & Display
Research Intelligencer, Joe Mandese - Tuesday, October 9, 2018
The new "time-in-view" component sets a baseline for the duration of ti ...
- IAB Report Details New Ad-Supported OTT Video Viewer Segment
Research Intelligencer, Joe Mandese - Tuesday, October 9, 2018
As part of its West Coast "NewFronts" presentation Tuesday, the Interactive Advertisi ...
- UK Slower To Recover Than The US After The Great Depression
Around the Net In MAD London, Sean Hargrave - Monday, October 8, 2018
It's not good news for marketers. Sky News has been crunching t ...
- A Year Of Ad Tech In Review
Research Brief, Jack Loechner - Monday, October 8, 2018
According to author Xavi Beumala, CEO and co-founder Marfeel, It has be ...
- Character Finds Role On Madison Avenue: Why 'Traits' Are The Next New Thing
RTBlog, Joe Mandese - Sunday, September 30, 2018
For all the ways marketers target people -- demos, etc. -- charact ...
- UK Second-Largest Smart Home Market In Europe
Around the Net In MAD London, Sean Hargrave - Friday, October 5, 2018
Research from GfK suggests the UK is the second-largest market in Euro ...
- Apple, Google, Amazon Most Valuable Brands
Marketing Daily, Tanya Gazdik - Thursday, October 4, 2018
All three went over the $100 billion brand valuation mark -- App ...
- Search Data Shows Political Bias On Google, Bing, Yahoo
Performance Marketing Insider, Laurie Sullivan - Friday, October 5, 2018
A new study suggests Google gives greater visibility to a higher proporti ...
- Who Told You That?
Research Brief, Jack Loechner - Friday, October 5, 2018
83% of respondents say word-of-mouth influences their purchases, and that personal connectio ...
- 'Best,' Fastest-Growing, 'Bravest' Brands
Research Intelligencer, Joe Mandese - Friday, October 5, 2018
The world's best brands continue to be digital ones, according to t ...
- Female Empowerment In Advertising
Research Intelligencer, Cassandra McNeill - Friday, October 5, 2018
Research conducted by JWT states that 76% of women globally felt the ...
- Social Media Shoppers
Research Brief, Jack Loechner - Thursday, October 4, 2018
Most people haven't actually purchased anything through platforms like Instagram and Snapcha ...
- Google Finds Smartphones Are 'Pocket Slot Machines'
Around the Net In MAD London, Sean Hargrave - Wednesday, October 3, 2018
A Google study has found that smartphones are like "pocket slot machines ...
- Retailers Are Sending The Same Old Emails To The Same Old People: Study
Email Insider, Ray Schultz - Wednesday, October 3, 2018
A Gartner L2 report shows retail apparel brands are using similar discou ...
- Report: Majority Of Global Consumers Are 'Belief-Driven' Buyers
MAD, Larissa Faw - Tuesday, October 2, 2018
Two in three global consumers are now "belief-driven" buyers who express purcha ...
- Knight-Gallup Study Finds Media Bias Highest In Those Who Are Distrustful, Partisan
Publishers Daily, Sara Guaglione - Tuesday, October 2, 2018
People are at greater risk of bias if they choose to consu ...
- Lotsa Web Space For Online Retailers
Research Brief, Jack Loechner - Wednesday, October 3, 2018
Of 4,028 global consumers ages 18 and older who had shopped onli ...
- Volume Of 3rd Party Tech Continues To Expand: Averaging 85 Per Retail Site
Research Intelligencer, Joe Mandese - Wednesday, October 3, 2018
The average commerce site now has 85 third-party technologies loading on ...
- Are Some SVOD Services Losing More Subscribers Than Gaining?
Television News Daily, Wayne Friedman - Tuesday, October 2, 2018
The churn rate, or percentage of subscribers who cancel or don't ren ...
- Google Puts Shopping Ads On Sale In Europe
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 2, 2018
Baird Equity analysts noted Google's "Matching AdCredits," which provide advertisers with anoth ...
- Access to High-Speed Internet a Major Problem
Research Brief, Jack Loechner - Thursday, October 4, 2018
Fast, reliable internet service has become essential for everything from getting ne ...
- OTT Viewing Growing Overall TV Viewership
Video Insider, Alex Weprin - Tuesday, October 2, 2018
Samsung Ads based its research on first-party data from some 32 milli ...
- Sports Sponsorships To Exceed GBP65bn This Year
Around the Net In MAD London, Sean Hargrave - Monday, October 1, 2018
Figures from Warc suggest companies are expected to spend GBP65bn this ye ...
- Brands Must Prepare For Societal Crises
Marketing Daily, Tanya Gazdik - Saturday, September 29, 2018
Communications agency Peppercomm developed StandSmart to help companies take a smart sta ...