Volume Of 3rd Party Tech Continues To Expand: Averaging 85 Per Retail Site

The average commerce site now has 85 third-party technologies loading on it -- 25 more than last year and 70 more than three years ago, according to the “2018 eCommerce 3rd Party Technology Index” released this week by e-commerce cloud platform Yottaa.

“Loading a single page on an e-commerce site with 40 to 60 [third-party technologies on it] requires 300 calls to more than 100 servers,” the report estimates, adding that all that processing dramatically impacts the experience of users, taking an average of 5.3 seconds to load on desktop and 8.2 seconds on a mobile browser.

“Industry studies have proven that online shoppers will leave a site if it does not load within three seconds,” the report notes

Next story loading loading..

Discover Our Publications