- Ad Execs: Blockchain Promising, But Slow To Adopt
Digital News Daily, Joe Mandese - Friday, September 14, 2018
For all the discussion surrounding the potential for blockchain to transform advertisi ...
- vMVPDs Consumed In Linear Fashion
Research Brief, Jack Loechner - Friday, September 14, 2018
Equity research firm Cowen & Company believes the traditional cable, satellite a ...
- Report Finds Digital Ad Discrepancies Remain High, In Need Of Solution
Research Intelligencer, Joe Mandese - Friday, September 14, 2018
More than a third of ad execs say their digital ad inserti ...
- Mobile Searches For 'Like' Brands And Stores On The Rise
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 13, 2018
Mobile searches for "brands like" and "stores like" have grown over 6 ...
- IAB Europe Estimates 80% Of Mobile Traded Programmatically In 2017
Digital News Daily, Laurie Sullivan - Wednesday, September 12, 2018
The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmat ...
- Amazon, Google, Apple Tops In Consumer Loyalty
Marketing Daily, Tanya Gazdik - Wednesday, September 12, 2018
Nine of the top 10 brands in the 22nd annual Brand Ke ...
- Good Data Better Than More Data
Research Brief, Jack Loechner - Thursday, September 13, 2018
We live in an age that inundates us with more data th ...
- Forrester Finds Agencies In Need Of Their Own Transformation, MDC Has An Opportunity
Research Intelligencer, Joe Mandese - Thursday, September 13, 2018
Big agencies like to tout how they manage their clients' "business transformation ...
- For Most Americans, Personal Data Privacy Now Rivals The Bill Of Rights
Red, White & Blog, Joe Mandese - Wednesday, September 12, 2018
For most Americans, their personal data privacy now rivals our Constitution's mo ...
- eMail Is Multi Multichannel Core
Research Brief, Jack Loechner - Wednesday, September 12, 2018
Here's a sample of data-backed email takeaways: In Not Your Grandma's Emai ...
- Qubit Names Tamsett As Head Of Data Science
Email Marketing Daily, Ray Schultz - Tuesday, September 11, 2018
Qubit's new data science chief will lead the team in developing produc ...
- Millennials Prefer News On Digital Platforms, Trail Older Demos
MediaDailyNews, Wayne Friedman - Monday, September 10, 2018
Millennials consume much less news overall -- 146 hours of news ...
- Choosing School Clothing
Research Brief, Jack Loechner - Tuesday, September 11, 2018
When it comes to shopping for back-to-school supplies and clothes, the mo ...
- America's Most Trusted Newspaper Brands
Research Intelligencer, Robert Passikoff - Tuesday, September 11, 2018
"The New York Times" and "The Wall Street Journal" tied as N ...
- Survata Appoints Dyna Boen First President Of Market Research
Data & Programmatic Insider, Laurie Sullivan - Monday, September 10, 2018
Survata's first president of research, Dyna Boen, finds "onlyness" one of t ...
- Millennials Take Their News With A Digital Twist
Digital News Daily, Gavin O'Malley - Saturday, September 8, 2018
Digital news reaches 88% of millennials in a month, compared to 8 ...
- Millennial Spenders
Research Brief, Jack Loechner - Monday, September 10, 2018
Millennial Spending Habits, the group defined by the Pew Research Center ...
- Just View It: Real-Time Reactions To Nike's Kaepernick Spot
RTBlog, Joe Mandese - Monday, September 10, 2018
A real-time video dial-test of nearly 2,000 American viewers shows a polarizati ...
- Connected TV To Slow As Market Hits Saturation Levels
Television News Daily, Wayne Friedman - Friday, September 7, 2018
At the end of 2017, 210 million devices were installed in consum ...
- More TV Homes - Nearly 120M -- Tune Into Fall Season
Television News Daily, Wayne Friedman - Friday, September 7, 2018
Also for the new TV season, total TV persons in those hom ...
- What The Holding Cos. Are Holding: Report Delineates Account Composition
Research Intelligencer, Joe Mandese - Saturday, September 8, 2018
We call them "holding companies," but the truth is Madison Avenue's bigge ...
- Brits Are Better Than US, China And India At Spotting Fake News
Around the Net In MAD London, Sean Hargrave - Friday, September 7, 2018
One in three Brits admits they have fallen prey to fake new ...
- Mind The Gender Pay Gap -- What Agencies Need To Do Next
MAD London, Victoria Ryan - Friday, September 7, 2018
The gender pay gap varies between agencies, but all must now ...
- Will Ai Kill Jobs?
Research Brief, Jack Loechner - Friday, September 7, 2018
Artificial intelligence will replace humans and kill jobs by automating the thin ...
- UK Ad Blocking Flattening Out At 22%
Around the Net In MAD London, Sean Hargrave - Thursday, September 6, 2018
The latest figures from eMarketer show that ad blocking is flattening o ...
- California Tweaks New Privacy Law, Delays Enforcement
Digital News Daily, Wendy Davis - Wednesday, September 5, 2018
The new law won't be enforced until either six months after t ...
- Leaders And Losers: How Emailers Have Prepped For GDPR
Email Insider, Ray Schultz - Thursday, September 6, 2018
Firms expect to improve -- but not replace their email systems ...
- Gen Z And Mobile Are A Developing Ad-Blocking Nightmare
London Blog, Sean Hargrave - Thursday, September 6, 2018
Mobile ad blocking has doubled in four years -- and Gen ...
- Convert Browsers To Shoppers
Research Brief, Jack Loechner - Thursday, September 6, 2018
Many retailers are reluctant to automate browse recovery emails because they aren ...
- Nike's 'Net Favorability' Plummets, Mostly Among Republican Sentiment
Research Intelligencer, Joe Mandese - Thursday, September 6, 2018
Nike's "net favorability" rating declined following news about its new "Just ...