- Amazon Gaining On Google, But Overall Growth Plateaus
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 5, 2018
Data scheduled for release Thursday shows Amazon overtook Google in product searche ...
- Midterm Political Ads Forecast To Hit Nearly $9 Billion
Television News Daily, Wayne Friedman - Wednesday, September 5, 2018
U.S. political advertising for this year's midterm elections will climb 8%. Broadca ...
- Are Google's Snippets A Death Knell For Publishers?
London Blog, Sean Hargrave - Wednesday, September 5, 2018
Any ad-supported site driven by content, rather than e-commerce, must be concern ...
- comScore's Wiener 'Gets Band Back Together,' Names 360i's Hofstetter President
MediaDailyNews, Joe Mandese - Wednesday, September 5, 2018
Four months after founding partner Bryan Wiener left to run comScore, Sar ...
- Typical American Household?
Research Brief, Jack Loechner - Wednesday, September 5, 2018
Only one in four American families matches the description of an "all-Americ ...
- Retailers' Branded Mobile Apps Drive Engagement, Sales
Digital News Daily, Gavin O'Malley - Tuesday, September 3, 2019
Retailers' branded mobile apps are increasing sales on their websites and in-stor ...
- Hotels.com Wins In Summer Travel Searches
Marketing Daily, Tanya Gazdik - Friday, August 31, 2018
Other results from the Adthena study: Pricing and deals are determining facto ...
- Obit: MRI Co-Founder Alain Tessier, Dead At 85
MediaDailyNews, Joe Mandese - Tuesday, September 4, 2018
Alain Tessier, who along with the late Timothy Joyce, co-founded essential med ...
- Visual Search Preferred New Tech
Research Brief, Jack Loechner - Tuesday, September 4, 2018
The findings of a study analyzing Gen Z and Millennial consumers' attitud ...
- Why Most New Broadcast Shows Will Flop
Research Intelligencer, Joe Mandese - Tuesday, September 4, 2018
In what other business does a company refuse to advertise its produ ...
- Contrary To Goldfish Wisdom, Most Pros Say Their Attention Spans Have Grown
Research Intelligencer, Joe Mandese - Tuesday, September 4, 2018
Despite ubiquitous ad industry comparisons of consumer attention to less than th ...
- The Online Lives of Latinx Consumers
Research Brief, Jack Loechner - Monday, September 3, 2018
Technology is transforming Latinx consumer behavior from shopping to communication and med ...
- eRetailer And The eCommerce Industries
Research Brief, Jack Loechner - Friday, August 31, 2018
A just-released 2018 Amazon Report clearly shows how the e-retailing behemoth ...
- Won't Marry, Won't Retire. Brands' Problem With Gen Z
Around the Net In MAD London, Sean Hargrave - Thursday, August 30, 2018
There's an interesting read on Mediatel this week confronting the question ...
- Study Reveals Gen X More Distracted Drivers Than Millennials
Marketing Daily, Tanya Gazdik - Wednesday, August 29, 2018
"Distracted driving is not unique to younger generations," said Volvo's Jim Nichol ...
- Behind The Wheel
Research Brief, Jack Loechner - Thursday, August 30, 2018
Residents of Phoenix see driverless minivans from Google's Waymo, cruising around to ...
- Wednesday TV Is Best Night For ROI
Television News Daily, Wayne Friedman - Wednesday, August 29, 2018
Media attribution analytics company C3 says the middle of the week ...
- Nearly Two-Thirds Of UK Advertising In 2018 To Be Digital
Around the Net In MAD London, Sean Hargrave - Wednesday, August 29, 2018
The UK is the largest market in Europe for digital advertising, eMarket ...
- Don't Write Off The Holding Companies Just Yet
London Blog, Sean Hargrave - Wednesday, August 29, 2018
Transparency is arriving and reform is happening, one media review at ...
- Loyalty Imperative To Healthcare Success
Marketing Daily, Tanya Gazdik - Tuesday, August 28, 2018
A study by NRC Health reveals the top 100 hospitals in t ...
- The Gaslighting Bloviator And The War On Reality
Red, White & Blog, Joe Mandese - Wednesday, August 29, 2018
By going after Google's search algorithm this week, Trump fails to understa ...
- Artificially Intelligent
Research Brief, Jack Loechner - Wednesday, August 29, 2018
Traditionally, building effective ad creative has involved a lot of human guesswor ...
- Index Exchange's 'Trust' Had Been Trending Upward Prior To Bid-Caching Backlash
Research Intelligencer, Joe Mandese - Wednesday, August 29, 2018
Just prior to being exposed for quietly using the questionable practice ...
- Three Months On, Consumers Are Not Feeling GDPR Benefit
Around the Net In MAD London, Sean Hargrave - Tuesday, August 28, 2018
"Marketing Week" research reveals that three months after GDPR was introduced, consume ...
- UK Consumers Not Feeling The GDPR Benefit
London Blog, Sean Hargrave - Tuesday, August 28, 2018
It was supposed to improve brands' relationships with customers, but two ...
- Laser+Energy=Medical Aesthetics
Research Brief, Jack Loechner - Tuesday, August 28, 2018
A record 94 million people visited RealSelf, online cosmetic treatments marketplace, ...
- Report Finds In-House Agencies More Likely To Service Creative Than Media
Research Intelligencer, Joe Mandese - Tuesday, August 28, 2018
Media planning and buying, programmatic media, data analytics and research have relative ...
- Brands Still Allowing Ads To Serve On Unsafe Sites
Digital News Daily, Laurie Sullivan - Friday, August 24, 2018
Four in 10 brands allow ads to serve on unsafe websites, a ...
- Study Finds Millennials Want More Transparency From Brands
Marketing Daily, Tanya Gazdik - Sunday, August 26, 2018
More than one in five millennials (22%) say a CEO's transparency ...
- Better Behaved Generation
Research Brief, Jack Loechner - Monday, August 27, 2018
This report, the latest in the Ipsos MORI Thinks series, pulls togeth ...