- Brexit Fears See British Companies Setting Up EU Offices
Around the Net In MAD London, Sean Hargrave - Tuesday, February 28, 2017
British businesses have already started setting up shadow units on the contine ...
- Customer Brand Satisfaction Drives Email Engagement, Study Shows
Email Marketing Daily, Jess Nelson - Monday, February 27, 2017
Email marketers that are eager to increase their subscriber base should fir ...
- Email Marketing To Grow In 2017, Study Says
Email Marketing Daily, Jess Nelson - Tuesday, February 28, 2017
Email on Acid polled 3,000 individuals who work in the email industr ...
- Honda Clarity Experiences Oscars Bump
Marketing Daily, Tanya Gazdik - Monday, February 27, 2017
Honda's decision to advertise the Clarity caught the attention of car shopper ...
- Product And Message Abandonment Are Good Targets
Research Brief, Jack Loechner - Tuesday, February 28, 2017
As new technology was introduced to automate message personalization, many retailers we ...
- Email Reigns In Retail Recruitment, Retention, Study Says
Email Marketing Daily, Jess Nelson - Monday, February 27, 2017
Retail marketers do not plan to decrease their investment in email marketi ...
- Mobile-First? Don't Write Off The Tablet
EuroMail, Sean Hargrave - Monday, February 27, 2017
Research shows tablets are as prominent in opening emails as the deskto ...
- "... If The Creek Don't Rise"
Research Brief, Jack Loechner - Monday, February 27, 2017
According to the The National Retail Federation forecast for 2017, by Trea ...
- Marketers Are Delivering On Personalisation
Around The Net In EU Email Marketing, Sean Hargrave - Friday, February 24, 2017
Customers have come to expect personalised marketing experiences across devices and channel ...
- Engagement In Email Hits Record High
Around The Net In EU Email Marketing, Sean Hargrave - Friday, February 24, 2017
Audience engagement with email marketing increased to unprecedented levels in 2016, wi ...
- Is AI About To Offer The Ultimate In Personalised Email?
EuroMail, Sean Hargrave - Friday, February 24, 2017
Could AI allow email marketers to take personalisation to new heights a ...
- If TV Is So Dead, Why Are Online Companies Its Biggest Backers?
London Blog, Sean Hargrave - Friday, February 24, 2017
Although it has been written off many times, tv's revenues are growi ...
- Cell Phones Replacing ATM Cards
Research Brief, Jack Loechner - Friday, February 24, 2017
According to L2's Digital IQ Index Financial Services, written by Elisabeth Rose ...
- Avoiding The Customer Kiss Off
The Email Edge, Ray Schultz - Friday, February 24, 2017
A consumer who is unsatisfied with a company will ignore their pri ...
- Ad-Blocking Rates Plateau, IAB Finds
Around the Net In MAD London, Sean Hargrave - Thursday, February 23, 2017
The proportion of British adults online currently using ad-blocking software has remain ...
- A Quarter Of Holiday Email Revenue Derived From Smartphones, Report Says
Email Marketing Daily, Jess Nelson - Thursday, February 23, 2017
A quarter of email-driven revenue was derived from smartphones in the la ...
- Ad Blocking Steadies, But Publishers Must Stay Strong
London Blog, Sean Hargrave - Thursday, February 23, 2017
It would be nice to assume ad blocking has plateaued because ad-block ...
- What Brands Can Learn From A Thrilling Super Bowl
MAD London, Jason Mander - Thursday, February 23, 2017
Television ads are still the biggest way to get recognition, particularly ...
- Top SuperBowl Ads Easy To Quickly Understand
Research Brief, Jack Loechner - Thursday, February 23, 2017
With 30-second (Super Bowl) spots going for around $5 million, says t ...
- WPP's Kantar Hires Marketing Vet Julie Kollman As Chief Research Officer
MAD, Steve McClellan - Tuesday, February 21, 2017
Kollman was most recently global head of insights at SABMiller. At Kanta ...
- Key To Satisfaction Is Customer Before Company
Marketing Daily, Aaron Baar - Tuesday, February 21, 2017
In a recent survey, MarketingSherpa found that 35% of unsatisfied consumers fe ...
- Mobile Engagement Down In Q4 2016
Mobile Marketing Daily, Gavin O'Malley - Tuesday, February 21, 2017
The downward trend in mobile engagement in Q4 2016 is a fir ...
- Editorial Content Is More Memorable Than Social News Feed Content
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
A new study conducted by Neuro-Insight found that the value of high-quali ...
- Languages Of Loyalty Are Changing
Research Brief, Jack Loechner - Wednesday, February 22, 2017
According to a new report, "Seeing Beyond the Loyalty Illusion," from Accentu ...
- Record Number Of Product Reviews Driving Search, Purchases
SearchBlog, Laurie Sullivan - Wednesday, February 22, 2017
About 72% of women trust a product page based on the tot ...
- National TV C3 Impressions Decline In January, Slight Increase In Prime Time
Television News Daily, Wayne Friedman - Tuesday, February 21, 2017
Total national C3 commercial impressions fell 5.8% in January among adult 18- ...
- Economy Overtakes Terrorism And Immigration As Top Concern For Brits
Around the Net In MAD London, Sean Hargrave - Tuesday, February 21, 2017
The economy has overtaken terrorism and immigration as the UK's biggest concer ...
- AOL Survey Shows Streaming At Tipping Point
Around the Net in Video, P.J. Bednarski - Tuesday, February 21, 2017
A new AOL survey of viewing habits in "seven global regions" sho ...
- The Truth About Brexit, The Economy And Confidence Social Media 'Luvvies' Can't Bear To Hear
London Blog, Sean Hargrave - Tuesday, February 21, 2017
Consumers are concerned about Brexit, but right now UK employment is ...
- Ignore The Over 50s At Your Peril
MAD London, Abi Wotton - Tuesday, February 21, 2017
Over 50s are wealthier and spending more than ever before. Ignoring th ...