- Ignore The Over 50s At Your Peril
MAD London, Abi Wotton - Tuesday, February 21, 2017
Over 50s are wealthier and spending more than ever before. Ignoring th ...
- Ferrari Is World's Strongest Auto Brand
Marketing Daily, Tanya Gazdik - Monday, February 20, 2017
The strength of Ferrari's brand is all the more remarkable, given i ...
- AOL Study Confirms A Mobile Movement For Video
Mobile Marketing Daily, Laurie Sullivan - Tuesday, February 21, 2017
With 89% of U.S. consumers saying they can't live without their smartpho ...
- Video Surfacing In Digital Plans For 2017
Research Brief, Jack Loechner - Tuesday, February 21, 2017
The explosive growth of video in 2016 makes 2017 an important ye ...
- Click-Throughs Are Up, Latest Research Shows
Around The Net In EU Email Marketing, Sean Hargrave - Monday, February 20, 2017
Email marketing software provider Sign-Up.to released its 2017 email Marketing Benchmark Repor ...
- FOMO Is Driving Record High Click-Throughs And Opens, But Not In All Sectors
EuroMail, Sean Hargrave - Monday, February 20, 2017
Fear Of Missing Out is a prime driver in email interaction, ...
- Customer Service Boosts Bottom Line
Research Brief, Jack Loechner - Monday, February 20, 2017
Overall customer service, speed of delivery and efficiency of checkout, an investme ...
- Marketers Not In Tune With What Consumers Want From Email
Around The Net In EU Email Marketing, Sean Hargrave - Friday, February 17, 2017
Marketers may think they know what makes for compelling and effective email ...
- Consumers Crave AI And AR Mobile Experiences
Around the Net In MAD London, Sean Hargrave - Friday, February 17, 2017
Retailers need to embrace next-generation technology such as artificial intelligence (AI) a ...
- ROR: Return on Relationship
Research Brief, Jack Loechner - Friday, February 17, 2017
"... a Return on Relationship is the value that is accrued ...
- TiVo Scores Stronger Revenues, Stock Price Soars
Television News Daily, Wayne Friedman - Thursday, February 16, 2017
TiVo's revenue grew 69% to $252.3 million from $149.5 million, while n ...
- Half Of Snapchat Users Open Brand Stories
Around the Net In MAD London, Sean Hargrave - Thursday, February 16, 2017
More than 50% of Snapchat users will open a brand's story, a ...
- Mobile Ad Requests With Location Data On The Rise
Mobile Marketing Daily, Gavin O'Malley - Wednesday, February 15, 2017
Ad requests containing location data are booming, new research suggests. From 20 ...
- B2B Marketers Choose Quality
Research Brief, Jack Loechner - Thursday, February 16, 2017
B2B marketers chose lead quality over quantity. This year's survey solidifies t ...
- Email Remains B2B Marketers' Most Preferred Channel
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, February 15, 2017
Not surprisingly given its popularity, email tops the list of lead-generating channe ...
- Nearly Half Of Netflix Users 'Cheat' On Partners With Solo Viewing
Around the Net In MAD London, Sean Hargrave - Wednesday, February 15, 2017
According to a survey carried out by the streaming service, roughly ha ...
- Poor Service Costs British Companies GBP37bn
Around the Net In MAD London, Sean Hargrave - Wednesday, February 15, 2017
More than a quarter of consumers chose to spend less with ...
- Within Two Years, Half Of Brits Will Be Gamers
Around the Net In MAD London, Sean Hargrave - Wednesday, February 15, 2017
By 2019, half of all Internet users in the UK will ...
- GDPR Disconnect: 1 In 3 Know They Are Headed For Huge Fines -- Where's The Action?
EuroMail, Sean Hargrave - Wednesday, February 15, 2017
A whopping one in three companies are not expecting to be GDPR-complia ...
- Brands: Agencies Need To Up Their Game In Data Management, CX
MAD, Steve McClellan - Tuesday, February 14, 2017
New reports from Forrester Research highlight data-driven and customer-experience marketing efforts ...
- Study Explores 'Anatomy Of An Auto Shopper'
Marketing Daily, Tanya Gazdik - Wednesday, February 15, 2017
"There is still an art to advertising, but adding deterministic data in ...
- IPG Finds Skipping 'Skippable Ads' Has Become Ingrained Behavior, Offers Solutions
MediaDailyNews, Joe Mandese - Wednesday, February 15, 2017
Skipping past skippable video ads has become an "ingrained behavior" for mo ...
- Price Trumps Brand Loyalty
Research Brief, Jack Loechner - Wednesday, February 15, 2017
Retailers and manufacturers know having an omnichannel strategy is table stakes f ...
- Million Dollar Digital Advertising In Radio Markets
Research Brief, Jack Loechner - Tuesday, February 14, 2017
Radio stations' digital revenues are poised to surge 22% this year, growi ...
- The Email Edge: Content And Email
The Email Edge, Ray Schultz - Tuesday, February 14, 2017
A survey shows that content fuels branding -- but can only ...
- Too Many Emails Tops List Of Why Consumers Unsubscribe
Around The Net In EU Email Marketing, Sean Hargrave - Monday, February 13, 2017
Email marketing -- a mainstay for grabbing customers' attention -- only wor ...
- Employers Confident On Post-Brexit Hiring
Around the Net In MAD London, Sean Hargrave - Monday, February 13, 2017
British employers are optimistic about their ability to recruit qualified employees aft ...
- Pensioners Better Off Than Working Age Equivalents
Around the Net In MAD London, Sean Hargrave - Monday, February 13, 2017
Pensioner households are now earning more than their working age equivalents, accordi ...
- Consumers Are Drowning In Email -- Segmentation Has To Be The Answer
EuroMail, Sean Hargrave - Monday, February 13, 2017
It's not just you -- consumers' top reason for unsubscribing from lis ...
- Last Minute Fix
Research Brief, Jack Loechner - Monday, February 13, 2017
Men are 1.6x as likely as women to buy expensive Valentine's D ...