- Email Is Crucial, Yet Only One In Ten Say It's Always Relevant
Around The Net In EU Email Marketing, Sean Hargrave - Friday, February 10, 2017
One in ten marketers admit their emails aren't relevant to customers. A ...
- Retailers Relying The Most On Email For 2017 Goals
Around The Net In EU Email Marketing, Sean Hargrave - Friday, February 10, 2017
A recent study shows that retail marketers share similar goals for 20 ...
- Loyalty Marketers Must Remember The Boomers
Research Brief, Jack Loechner - Friday, February 10, 2017
Retailers that overlook customers in the Baby Boomer demographic risk are missi ...
- UK Marketers Want To Work Next For Facebook, Google and Snapchat
Around the Net In MAD London, Sean Hargrave - Thursday, February 9, 2017
Major tech companies Facebook, Google and Snapchat were found to be whe ...
- GenX Top Social Media Users
Research Brief, Jack Loechner - Thursday, February 9, 2017
social media is one of the biggest opportunities that companies across industri ...
- Brands Face 'Britishness' Crisis With Brexit
Around the Net In MAD London, Sean Hargrave - Wednesday, February 8, 2017
A new report by WPP marketing agency The Partners, seen exclusively ...
- IoT Devices To Surpass World Population This Year; Consumer Segment Leads
Connected Thinking, Chuck Martin - Tuesday, February 7, 2017
This year will mark the time that the number of Internet-connected thin ...
- Open Rates Rated -- How Do You Compare?
EuroMail, Sean Hargrave - Wednesday, February 8, 2017
Arts and entertainment are on top with travel and marketing at t ...
- 73% Of Marketers Surveyed Say Ecommerce Drives Revenues
Research Brief, Jack Loechner - Wednesday, February 8, 2017
Within the next two years, more than 80% of ANA marketer membe ...
- BtoB Marketers Like Videos, Though Fewer Believe They Produce Many Leads Or Sales
VidBlog, P.J. Bednarski - Wednesday, February 8, 2017
According to a new survey from DemandWave, 82% of BtoB marketing exe ...
- January Retail Spending Is Down 0.6%
Around the Net In MAD London, Sean Hargrave - Tuesday, February 7, 2017
Retail sales slipped back in January as shoppers became more cautious abo ...
- Only 4% Of Brits Can Spot Fake News
Around the Net In MAD London, Sean Hargrave - Tuesday, February 7, 2017
Only 4% of UK adults can correctly identify whether a news sto ...
- Alphabet Bumps Apple From Top Spot
Marketing Daily, Tanya Gazdik - Tuesday, February 7, 2017
"The social impact of a brand is just as important as t ...
- Retailers Need Brand Help to Cross-Sell
Research Brief, Jack Loechner - Tuesday, February 7, 2017
Retailers value product content more than brands do. Brands and retailers mu ...
- Tuesdays And Thursdays Are The Best 'Send' Days
Around The Net In EU Email Marketing, Sean Hargrave - Monday, February 6, 2017
Based on one email provider's analysis of billions of email campaigns, ...
- Are You Hitting Your Golden Hour?
EuroMail, Sean Hargrave - Monday, February 6, 2017
The best hour to send out email has been named as betwe ...
- The Best Customer Experience Is All About Keeping It Simple
London Blog, Sean Hargrave - Monday, February 6, 2017
If nearly two in three of us would pay extra for ...
- Lexus, Kia, Alfa Romeo Big Auto Winners In Super Bowl
Marketing Daily, Tanya Gazdik - Monday, February 6, 2017
"Using the Super Bowl to generate awareness for a new brand ...
- Smart Home Systems Slow To Gain a Toehold
Research Brief, Jack Loechner - Monday, February 6, 2017
The IoT space is expanding to provide more targeted service offerings wi ...
- Mobile's Influence On Searches, Purchases
SearchBlog, Laurie Sullivan - Monday, February 6, 2017
What role do smartphones play in influencing holiday searches and purchases? F ...
- New Wearable Technology Can Tell Tone Of A Conversation
Connected Thinking, Chuck Martin - Thursday, February 2, 2017
There are smartwatches, other smart wearables and now an artificially intelligent wearab ...
- Less Is More
EuroMail, Sean Hargrave - Friday, February 3, 2017
Three-word headers are email's sweet spot now, and most will be open ...
- Smart Homes Getting Smarter
Research Brief, Jack Loechner - Friday, February 3, 2017
According to Juniper Research, a Smart Home as one that is design ...
- Search Data Shows How Agency-Brand Relationships Are Changing
SearchBlog, Laurie Sullivan - Friday, February 3, 2017
All types and sizes of agencies and design firms are finding n ...
- Shaping Shopping Mall Futures
Research Brief, Jack Loechner - Thursday, February 2, 2017
According to McKinsey Research, and the author Sangeeth Ram, a partner ...
- Why Search Still Confuses Small Business Owners
SearchBlog, Laurie Sullivan - Thursday, February 2, 2017
Some 45% of business owners say they will spend the majority ...
- 60% Of Brand Content Is 'Meaningless Clutter,' Havas Study Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, February 1, 2017
Some 60% of the content created by the world's leading 1,500 bran ...
- When 60% Think Brand Content Is 'Clutter' It's Time To Deploy Every Storyteller's Secret Weapon
London Blog, Sean Hargrave - Wednesday, February 1, 2017
The majority of consumers think branded content is just in the w ...
- Viewer Appreciation Of Super Bowl Ads Increases
Marketing Daily, Tanya Gazdik - Wednesday, February 1, 2017
More than half of viewers say they'd be disappointed if the Sup ...
- Digital Voice-Enabled Assistants Moving On From Early Adopters
Research Brief, Jack Loechner - Wednesday, February 1, 2017
According to new data from Accenture of almost 26,000 consumers across ...