- Digital Voice-Enabled Assistants Moving On From Early Adopters
Research Brief, Jack Loechner - Wednesday, February 1, 2017
According to new data from Accenture of almost 26,000 consumers across ...
- UK 2016 Ad Spend Slightly Down On Forecasts, Despite Record GBP5bn Q3
Around the Net In MAD London, Sean Hargrave - Tuesday, January 31, 2017
Total growth was 4.4% in 2016, the latest Advertising Association/Warc Expenditure Repo ...
- Consumer Confidence Up In January, But Down Year-On-Year
Around the Net In MAD London, Sean Hargrave - Tuesday, January 31, 2017
The Consumer Confidence Barometer, conducted by market research company GfK, showed th ...
- Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021
Mobile Insider, Gavin O'Malley - Wednesday, February 1, 2017
By 2021, U.S. annual mobile ad spending will reach $72 billion, accordi ...
- Small Business Tech Is Still Emails And Spreadsheets
Research Brief, Jack Loechner - Tuesday, January 31, 2017
In the nationwide survey commissioned online by Harris Poll, most small busine ...
- Gap Between Pay TV Decline, Overall TV Homes Widens
Television News Daily, Wayne Friedman - Monday, January 30, 2017
The traditional pay TV business continues to show some worsening metrics, whi ...
- Video Email Marketing Delivering 50% More Click-Throughs
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 30, 2017
Email marketing has traditionally consisted of written content -- after all, it ...
- 90% Of Advertisers Currently Unhappy With Programmatic Relationships
Around the Net In MAD London, Sean Hargrave - Monday, January 30, 2017
Some 90% of advertisers aren't happy with their current programmatic relationship, whi ...
- Marketers Need Greater Pricing Control To Cope With Brexit-Linked Inflation
Around the Net In MAD London, Sean Hargrave - Monday, January 30, 2017
At a time when price increases threaten to derail brands' carefully cultivat ...
- Millennials Prefer Practicality Over Luxury In Cars
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2017
Millennials view cars as a necessity rather than a luxury, according ...
- 'Cell Phone-Only' Households For Over Half of US Adults
Research Brief, Jack Loechner - Monday, January 30, 2017
52% of U.S. adults live in households with cell phones but ...
- More Than One In Four Ignore Sponsored Content
Around the Net In MAD London, Sean Hargrave - Friday, January 27, 2017
Internet users in the UK expressed little interest in sponsored content ...
- Aldi, Lidi, Google Tops in Simplicity Index
Marketing Daily, Tanya Gazdik - Friday, January 27, 2017
Brands that embrace simplicity tend to enjoy increased revenue, valuation, brand advoca ...
- Smartwatches Prominent But No Mass Consumer Adoption
Research Brief, Jack Loechner - Friday, January 27, 2017
According to a new Whitepaper from Juniper Research, with the launch ...
- Most Americans Don't Trust Social Media News, But It Only Takes A Few
The Social Graf, Erik Sass - Friday, January 27, 2017
Even a small number of people convinced of falsehoods can wreak considerab ...
- Tabloids Out Of Touch With UK Adults, Research Shows
Around the Net In MAD London, Sean Hargrave - Thursday, January 26, 2017
Despite the perceived power of tabloids in Brexit Britain, a study earli ...
- Affluents Feel Good About 2017 Prospects
Marketing Daily, Aaron Baar - Wednesday, January 25, 2017
"In a world of uncertainty, they'll try to focus on the thin ...
- Average On-Target Percentage For Mobile Campaigns Equals Desktop
Mobile Insider, Gavin O'Malley - Thursday, January 26, 2017
While desktop ads have historically had higher on-target percentages for reaching the ...
- Guide to Facebook Engagement in 2017
Research Brief, Jack Loechner - Thursday, January 26, 2017
Facebook's most recent, most engaging posts were researched by BuzzSumo, analyzing mo ...
- Small Business Poised To Increase Investment In Email Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, January 25, 2017
Among the small to medium-sized business executives surveyed who projected increased marketi ...
- More Than Three In Four UK Marketers Think Ad Blocking Could Be Good
Around the Net In MAD London, Sean Hargrave - Wednesday, January 25, 2017
The Chartered Institute of Marketing has released research showing that a lar ...
- Digital Customers Less Loyal
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2017
"This is a wake-up call for many organizations looking to introduce mo ...
- Interpublic Tests Ads That Reach Out And Touch Someone, Finds Lift
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2017
Sight, sound and motion have long been the Holy Trinity of Madis ...
- Stay-At-Home Moms Use Media Technology Most
Research Brief, Jack Loechner - Wednesday, January 25, 2017
Mothers of all kinds show tremendous utilization of media and technology. B ...
- Holiday Behavior Shows Research Requires Multiple Channels
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2017
Conversion rates rose week-over-week from October 1, 2016 through November 30, 20 ...
- Three-Year Economic Slowdown In The Cards
Around the Net In MAD London, Sean Hargrave - Tuesday, January 24, 2017
Financiers are losing confidence in the economy, and one of the country ...
- Digital Drove M&A In 2016
Around the Net In MAD London, Sean Hargrave - Tuesday, January 24, 2017
Nearly three-quarters (73%) of the 285 media and marketing deals that happen ...
- Geico, Verizon, McDonald's Are Tops In Ad Awareness
Marketing Daily, Tanya Gazdik - Tuesday, January 24, 2017
Geico, Verizon Wireless and McDonald's are the bg three in ad awarenes ...
- 2/3 of Mobile Gamers Don't Think They're Gamers
Research Brief, Jack Loechner - Tuesday, January 24, 2017
More than half of the US population, and nearly 70% of t ...
- Data Underpins Relevant Personalised Offers
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 23, 2017
Data is the source of insights about customers and potential customers th ...