- Data Underpins Relevant Personalised Offers
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 23, 2017
Data is the source of insights about customers and potential customers th ...
- Customer Marketing After Purchase Is Critical
Research Brief, Jack Loechner - Monday, January 23, 2017
According to a new Koyne/Influitive Marketing survey of company leaders and t ...
- DMA Report Shows Email Most Highly Rated By Marketers, Again
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 20, 2017
According to this year's results, email marketing remains in robust health. Accordi ...
- Salary Survey Shows Marketing's Contribution Still Not Appreciated
Around the Net In MAD London, Sean Hargrave - Friday, January 20, 2017
Despite efforts to promote the value of marketing within businesses, Marketing Week ...
- Brexit Making Marketers Reluctant To Hire New Staff
Around the Net In MAD London, Sean Hargrave - Friday, January 20, 2017
Marketers are becoming more cautious when it comes to hiring new staf ...
- Tesco And Morrisons' Do Well For 'Buzz' In YouGov's Latest BrandIndex
Around the Net In MAD London, Sean Hargrave - Friday, January 20, 2017
Averaged across the whole of 2016, Tesco's buzz score was up 12 ...
- Brand Intimacy Is An Indicator Of Success
Marketing Daily, Aaron Baar - Thursday, January 19, 2017
"Brand growth starts and ends with emotion and the quantity, quality a ...
- Millennials, Gen X Have Different Car-Buying Attitudes
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2017
Millennial vehicle-buying preferences may drive some big shifts in the automotive industr ...
- Clients, Agencies Split On Trump Presidency: Guess Who's More Upbeat?
MediaDailyNews, Joe Mandese - Friday, January 20, 2017
On the eve of Donald J. Trump's inauguration as President of t ...
- How We Feel About Trump's Presidency
MediaDailyNews, The Editor - Friday, January 20, 2017
During the course of our 2016 Presidential Campaign coverage, I received numero ...
- Online Shoppers Nervous About Shipping And Handling
Research Brief, Jack Loechner - Friday, January 20, 2017
Shoppers are increasingly frustrated or anxious with online purchases and express concer ...
- Marcom Mergers Up, Dentsu And WPP Are Lead Acquirers
Around the Net In MAD London, Sean Hargrave - Thursday, January 19, 2017
The number of marketing communications mergers and acquisitions continued to rise duri ...
- Programmatic Is The Arch Villain In Digital Display's 50:50 Viewability Gamble
London Blog, Sean Hargrave - Thursday, January 19, 2017
Viewability is just 49% in the UK, and the industry likes ...
- Strongest Out-Of-Home Media Since 2007
Research Brief, Jack Loechner - Thursday, January 19, 2017
According to the PQ Media just-released Global Out-of-Home Media Forecast 2017, consum ...
- Voice Search More Commonly Used In Public Places By Affluent Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2017
While men are more likely than women to use voice search ...
- Most Users Object To Video Piracy, One-Third Watch Pirated Content
Television News Daily, Wayne Friedman - Wednesday, January 18, 2017
When consumers were told that pirated video content can result in studi ...
- IPA Records Uplift In Ad Budgets For 2016, Predicts 2017 Fall
Around the Net In MAD London, Sean Hargrave - Wednesday, January 18, 2017
The Institute of Practitioners in Advertising's (IPA) latest Bellwether report has reveal ...
- Social Media Seen As Best To Boost Brand Awareness
Research Brief, Jack Loechner - Wednesday, January 18, 2017
According to a new PRDaily study, with data from more than 1,2 ...
- IMF Upgrades Growth For The UK, Despite Brexit Uncertainty
Around the Net In MAD London, Sean Hargrave - Tuesday, January 17, 2017
One of the world's leading economic organisations has raised its growth foreca ...
- Institutional Trust Is Declining Around The World
Marketing Daily, Aaron Baar - Monday, January 16, 2017
According to Edelman's Trust Barometer, faith in the media is at ...
- More Than Half Of U.S. Adults Live In 'Cell Phone-Only' Households
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
More than half of U.S. adults live in households with cell phone ...
- Online "Marketplaces" Engage Retailers With Customers
Research Brief, Jack Loechner - Tuesday, January 17, 2017
Marketplaces provide a new way for retailers to interact and engage wi ...
- Every Euro Put Into Advertising Delivers Seven For The Economy
Around the Net In MAD London, Sean Hargrave - Monday, January 16, 2017
Every euro spent on advertising boosts EU GDP by EUR7, contributing EUR643 ...
- Adland Tells The EU Straight -- Leave Us Alone Or Your Economies Will Suffer
London Blog, Sean Hargrave - Monday, January 16, 2017
The ad industry has shifted from a plea for self-regulation to ...
- Retail Shopping Traffic Returning To Mid-December Levels
Research Brief, Jack Loechner - Monday, January 16, 2017
According to SOASTA, analyzing big data from the week before Thanksgiving ...
- IAB: Digital, TV, Radio Improve Purchase Intent By 90%
MediaDailyNews, Laurie Sullivan - Friday, January 13, 2017
Multichannel campaigns can become complex and challenging, but research released Friday ...
- Super Bowl Consumer Planning And Behavior
Research Brief, Jack Loechner - Friday, January 13, 2017
Every year over a hundred million people (WSJ) tune in to t ...
- Social-Media Growth Driven By Older Users
The Social Graf, Erik Sass - Friday, January 13, 2017
A Pew survey suggests that social media usage among younger adults ...
- More Than 50% Of Americans Concerned About Trump Conflicts
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, January 12, 2017
A Pew Research poll found that 57% of American are somewhat ...
- Super Bowl Consumers Turn Attention To Social Media
Marketing Daily, Aaron Baar - Wednesday, January 11, 2017
The biggest event in advertising is coming up quickly, but focusing sole ...