- January Retail Spending Is Down 0.6%
Around the Net In MAD London, Sean Hargrave - Tuesday, February 7, 2017
Retail sales slipped back in January as shoppers became more cautious abo ...
- Only 4% Of Brits Can Spot Fake News
Around the Net In MAD London, Sean Hargrave - Tuesday, February 7, 2017
Only 4% of UK adults can correctly identify whether a news sto ...
- Alphabet Bumps Apple From Top Spot
Marketing Daily, Tanya Gazdik - Tuesday, February 7, 2017
"The social impact of a brand is just as important as t ...
- Retailers Need Brand Help to Cross-Sell
Research Brief, Jack Loechner - Tuesday, February 7, 2017
Retailers value product content more than brands do. Brands and retailers mu ...
- Tuesdays And Thursdays Are The Best 'Send' Days
Around The Net In EU Email Marketing, Sean Hargrave - Monday, February 6, 2017
Based on one email provider's analysis of billions of email campaigns, ...
- Are You Hitting Your Golden Hour?
EuroMail, Sean Hargrave - Monday, February 6, 2017
The best hour to send out email has been named as betwe ...
- The Best Customer Experience Is All About Keeping It Simple
London Blog, Sean Hargrave - Monday, February 6, 2017
If nearly two in three of us would pay extra for ...
- Lexus, Kia, Alfa Romeo Big Auto Winners In Super Bowl
Marketing Daily, Tanya Gazdik - Monday, February 6, 2017
"Using the Super Bowl to generate awareness for a new brand ...
- Smart Home Systems Slow To Gain a Toehold
Research Brief, Jack Loechner - Monday, February 6, 2017
The IoT space is expanding to provide more targeted service offerings wi ...
- Mobile's Influence On Searches, Purchases
SearchBlog, Laurie Sullivan - Monday, February 6, 2017
What role do smartphones play in influencing holiday searches and purchases? F ...
- New Wearable Technology Can Tell Tone Of A Conversation
Connected Thinking, Chuck Martin - Thursday, February 2, 2017
There are smartwatches, other smart wearables and now an artificially intelligent wearab ...
- Less Is More
EuroMail, Sean Hargrave - Friday, February 3, 2017
Three-word headers are email's sweet spot now, and most will be open ...
- Smart Homes Getting Smarter
Research Brief, Jack Loechner - Friday, February 3, 2017
According to Juniper Research, a Smart Home as one that is design ...
- Search Data Shows How Agency-Brand Relationships Are Changing
SearchBlog, Laurie Sullivan - Friday, February 3, 2017
All types and sizes of agencies and design firms are finding n ...
- Shaping Shopping Mall Futures
Research Brief, Jack Loechner - Thursday, February 2, 2017
According to McKinsey Research, and the author Sangeeth Ram, a partner ...
- Why Search Still Confuses Small Business Owners
SearchBlog, Laurie Sullivan - Thursday, February 2, 2017
Some 45% of business owners say they will spend the majority ...
- 60% Of Brand Content Is 'Meaningless Clutter,' Havas Study Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, February 1, 2017
Some 60% of the content created by the world's leading 1,500 bran ...
- When 60% Think Brand Content Is 'Clutter' It's Time To Deploy Every Storyteller's Secret Weapon
London Blog, Sean Hargrave - Wednesday, February 1, 2017
The majority of consumers think branded content is just in the w ...
- Viewer Appreciation Of Super Bowl Ads Increases
Marketing Daily, Tanya Gazdik - Wednesday, February 1, 2017
More than half of viewers say they'd be disappointed if the Sup ...
- Digital Voice-Enabled Assistants Moving On From Early Adopters
Research Brief, Jack Loechner - Wednesday, February 1, 2017
According to new data from Accenture of almost 26,000 consumers across ...
- UK 2016 Ad Spend Slightly Down On Forecasts, Despite Record GBP5bn Q3
Around the Net In MAD London, Sean Hargrave - Tuesday, January 31, 2017
Total growth was 4.4% in 2016, the latest Advertising Association/Warc Expenditure Repo ...
- Consumer Confidence Up In January, But Down Year-On-Year
Around the Net In MAD London, Sean Hargrave - Tuesday, January 31, 2017
The Consumer Confidence Barometer, conducted by market research company GfK, showed th ...
- Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021
Mobile Insider, Gavin O'Malley - Wednesday, February 1, 2017
By 2021, U.S. annual mobile ad spending will reach $72 billion, accordi ...
- Small Business Tech Is Still Emails And Spreadsheets
Research Brief, Jack Loechner - Tuesday, January 31, 2017
In the nationwide survey commissioned online by Harris Poll, most small busine ...
- Gap Between Pay TV Decline, Overall TV Homes Widens
Television News Daily, Wayne Friedman - Monday, January 30, 2017
The traditional pay TV business continues to show some worsening metrics, whi ...
- Video Email Marketing Delivering 50% More Click-Throughs
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 30, 2017
Email marketing has traditionally consisted of written content -- after all, it ...
- 90% Of Advertisers Currently Unhappy With Programmatic Relationships
Around the Net In MAD London, Sean Hargrave - Monday, January 30, 2017
Some 90% of advertisers aren't happy with their current programmatic relationship, whi ...
- Marketers Need Greater Pricing Control To Cope With Brexit-Linked Inflation
Around the Net In MAD London, Sean Hargrave - Monday, January 30, 2017
At a time when price increases threaten to derail brands' carefully cultivat ...
- Millennials Prefer Practicality Over Luxury In Cars
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2017
Millennials view cars as a necessity rather than a luxury, according ...
- 'Cell Phone-Only' Households For Over Half of US Adults
Research Brief, Jack Loechner - Monday, January 30, 2017
52% of U.S. adults live in households with cell phones but ...