- 'Cell Phone-Only' Households For Over Half of US Adults
Research Brief, Jack Loechner - Monday, January 30, 2017
52% of U.S. adults live in households with cell phones but ...
- More Than One In Four Ignore Sponsored Content
Around the Net In MAD London, Sean Hargrave - Friday, January 27, 2017
Internet users in the UK expressed little interest in sponsored content ...
- Aldi, Lidi, Google Tops in Simplicity Index
Marketing Daily, Tanya Gazdik - Friday, January 27, 2017
Brands that embrace simplicity tend to enjoy increased revenue, valuation, brand advoca ...
- Smartwatches Prominent But No Mass Consumer Adoption
Research Brief, Jack Loechner - Friday, January 27, 2017
According to a new Whitepaper from Juniper Research, with the launch ...
- Most Americans Don't Trust Social Media News, But It Only Takes A Few
The Social Graf, Erik Sass - Friday, January 27, 2017
Even a small number of people convinced of falsehoods can wreak considerab ...
- Tabloids Out Of Touch With UK Adults, Research Shows
Around the Net In MAD London, Sean Hargrave - Thursday, January 26, 2017
Despite the perceived power of tabloids in Brexit Britain, a study earli ...
- Affluents Feel Good About 2017 Prospects
Marketing Daily, Aaron Baar - Wednesday, January 25, 2017
"In a world of uncertainty, they'll try to focus on the thin ...
- Average On-Target Percentage For Mobile Campaigns Equals Desktop
Mobile Insider, Gavin O'Malley - Thursday, January 26, 2017
While desktop ads have historically had higher on-target percentages for reaching the ...
- Guide to Facebook Engagement in 2017
Research Brief, Jack Loechner - Thursday, January 26, 2017
Facebook's most recent, most engaging posts were researched by BuzzSumo, analyzing mo ...
- Small Business Poised To Increase Investment In Email Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, January 25, 2017
Among the small to medium-sized business executives surveyed who projected increased marketi ...
- More Than Three In Four UK Marketers Think Ad Blocking Could Be Good
Around the Net In MAD London, Sean Hargrave - Wednesday, January 25, 2017
The Chartered Institute of Marketing has released research showing that a lar ...
- Digital Customers Less Loyal
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2017
"This is a wake-up call for many organizations looking to introduce mo ...
- Interpublic Tests Ads That Reach Out And Touch Someone, Finds Lift
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2017
Sight, sound and motion have long been the Holy Trinity of Madis ...
- Stay-At-Home Moms Use Media Technology Most
Research Brief, Jack Loechner - Wednesday, January 25, 2017
Mothers of all kinds show tremendous utilization of media and technology. B ...
- Holiday Behavior Shows Research Requires Multiple Channels
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2017
Conversion rates rose week-over-week from October 1, 2016 through November 30, 20 ...
- Three-Year Economic Slowdown In The Cards
Around the Net In MAD London, Sean Hargrave - Tuesday, January 24, 2017
Financiers are losing confidence in the economy, and one of the country ...
- Digital Drove M&A In 2016
Around the Net In MAD London, Sean Hargrave - Tuesday, January 24, 2017
Nearly three-quarters (73%) of the 285 media and marketing deals that happen ...
- Geico, Verizon, McDonald's Are Tops In Ad Awareness
Marketing Daily, Tanya Gazdik - Tuesday, January 24, 2017
Geico, Verizon Wireless and McDonald's are the bg three in ad awarenes ...
- 2/3 of Mobile Gamers Don't Think They're Gamers
Research Brief, Jack Loechner - Tuesday, January 24, 2017
More than half of the US population, and nearly 70% of t ...
- Data Underpins Relevant Personalised Offers
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 23, 2017
Data is the source of insights about customers and potential customers th ...
- Customer Marketing After Purchase Is Critical
Research Brief, Jack Loechner - Monday, January 23, 2017
According to a new Koyne/Influitive Marketing survey of company leaders and t ...
- DMA Report Shows Email Most Highly Rated By Marketers, Again
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 20, 2017
According to this year's results, email marketing remains in robust health. Accordi ...
- Salary Survey Shows Marketing's Contribution Still Not Appreciated
Around the Net In MAD London, Sean Hargrave - Friday, January 20, 2017
Despite efforts to promote the value of marketing within businesses, Marketing Week ...
- Brexit Making Marketers Reluctant To Hire New Staff
Around the Net In MAD London, Sean Hargrave - Friday, January 20, 2017
Marketers are becoming more cautious when it comes to hiring new staf ...
- Tesco And Morrisons' Do Well For 'Buzz' In YouGov's Latest BrandIndex
Around the Net In MAD London, Sean Hargrave - Friday, January 20, 2017
Averaged across the whole of 2016, Tesco's buzz score was up 12 ...
- Brand Intimacy Is An Indicator Of Success
Marketing Daily, Aaron Baar - Thursday, January 19, 2017
"Brand growth starts and ends with emotion and the quantity, quality a ...
- Millennials, Gen X Have Different Car-Buying Attitudes
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2017
Millennial vehicle-buying preferences may drive some big shifts in the automotive industr ...
- Clients, Agencies Split On Trump Presidency: Guess Who's More Upbeat?
MediaDailyNews, Joe Mandese - Friday, January 20, 2017
On the eve of Donald J. Trump's inauguration as President of t ...
- How We Feel About Trump's Presidency
MediaDailyNews, The Editor - Friday, January 20, 2017
During the course of our 2016 Presidential Campaign coverage, I received numero ...
- Online Shoppers Nervous About Shipping And Handling
Research Brief, Jack Loechner - Friday, January 20, 2017
Shoppers are increasingly frustrated or anxious with online purchases and express concer ...