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Digital Drove M&A In 2016

  • Campaign, Tuesday, January 24, 2017 9:19 AM

Nearly three-quarters (73%) of the 285 media and marketing deals that happened in the UK last year had a digital focus, according to a study by accountancy firm Kingston Smith. "Within the marketing services sector, agencies with excellent digital capabilities were unsurprisingly in highest demand with digital agencies making up 53% of deals," noted the firm’s report.

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