- 3M Replaces Google As Top Workplace, Shows Advertisers Another Side Of Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 15, 2016
Millennials are a coveted group for advertisers looking to connect with t ...
- Britain's Voters Ask Google: Should We 'Leave' -- Or 'Remain'?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 15, 2016
Britain's residents will vote on June 23, as to whether they wa ...
- Facebook's Internal Review Board Evaluates Research On Users
Around The Net in Daily Online Examiner, Wendy Davis - Wednesday, June 15, 2016
Facebook said this week it has created a five-person ethics review boa ...
- DMA 'New Rules Of Engagement' Research Finds Email Relevancy Trumps Personalisation
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 15, 2016
Consumers want a more interesting relationship with brands and think highly ...
- eSports Not Just For College Kids, Slackers
MAD, Larissa Faw - Tuesday, June 14, 2016
New research from Mindshare North America shows that 43% of eSports enthusias ...
- How Influential Is An Influencer?
Research Brief, Jack Loechner - Wednesday, June 15, 2016
...how marketers can incorporate influencer marketing into their toolbox, more people we ...
- Tesla, Amazon, YouTube Top LGBT-Perceived Brands
Marketing Daily, Tanya Gazdik - Monday, June 13, 2016
"A brand's advertising, marketing and promotion has to sync with its actions ...
- Sequence Is King: ARF Focuses On Right Message, At Right Time, On Right Medium
MediaDailyNews, Joe Mandese - Tuesday, June 14, 2016
The Advertising Research Foundation kicked off its annual Audience Measurement Conference ...
- Consumer Shopping Habits Reinvent Retail
Research Brief, Jack Loechner - Tuesday, June 14, 2016
According to the Walker Sands Future of Retail study, the third annu ...
- Scientists Claim Instagram Pictures Can Make Us Happier
Around the Net In MAD London, Sean Hargrave - Monday, June 13, 2016
Instagram could hold the key to happiness -- if new scientific resear ...
- UK Faces A Digital Skills Crisis, MPs Warn
Around the Net In MAD London, Sean Hargrave - Monday, June 13, 2016
Urgent action is needed to deal with the UK's digital skills crisi ...
- Mobile Consumption Expands, Drives 1.4% Gain In Time Spent With Media
MAD, Steve McClellan - Sunday, June 12, 2016
While mobile continues to transform media usage, the consumption of all oth ...
- Double Down On Dad's Day
Research Brief, Jack Loechner - Monday, June 13, 2016
In 1972, President Richard Nixon established a national observance of Father's D ...
- Twitter Continues to Die As Agencies Shift Money To Instagram
Mediapsssst, Richard Whitman - Thursday, June 9, 2016
Overall, social spend is on the rise, with 17% of agencies stati ...
- Blogs And Social Media Help Back-To-School Shoppers
Research Brief, Jack Loechner - Friday, June 10, 2016
U.S. adults leading their families' back to school shopping this year, analyzi ...
- From Posts To Messages -- Are People Turning Their Backs On Public Social?
London Blog, Sean Hargrave - Thursday, June 9, 2016
Social network use is in the early stages of declining while priva ...
- Toyota Leads Autos In BrandZ's Top 100
Marketing Daily, Tanya Gazdik - Thursday, June 9, 2016
The total brand value of the Top 10 car brands has fall ...
- Health And Retirement Top Both Men's And Women's Anxieties
Research Brief, Jack Loechner - Thursday, June 9, 2016
Mars/Venus, Main Street/Wall Street - the differences in characteristics and concerns betwe ...
- Internet U.S. Ad Spend Will Top TV In 2017, Says PwC
VidBlog, P.J. Bednarski - Thursday, June 9, 2016
But, says Pricewaterhouse Coopers, online's victory in 2017 will be just ...
- Coca-Cola Drops Out Of Top 10 Brand League Table For First Time
Around the Net In MAD London, Sean Hargrave - Wednesday, June 8, 2016
Coca-Cola failed to place in the annual BrandZ ranking of the t ...
- BT And Dove Rise, But UK Brands Go Down In Global League
Around the Net In MAD London, Sean Hargrave - Wednesday, June 8, 2016
BT and Dove have bucked the downward trend for the biggest ...
- Holding Companies Hit Back At 'Inflammatory' ANA Rebate Report
Around the Net In MAD London, Sean Hargrave - Wednesday, June 8, 2016
"Short-sighted," "inflammatory" and "unsubstantiated" -- the world's largest holding companies have so ...
- Brexit Could Cost GBP70m, Zenith Estimates
Around the Net In MAD London, Sean Hargrave - Wednesday, June 8, 2016
Leaving the European Union could cost the UK GBP70m in terms ...
- Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
MAD, Steve McClellan - Tuesday, June 7, 2016
The long-awaited study reports "pervasive" non-transparent activity within the media-buying ecosystem includi ...
- Stores Should Shake Their Millennial Myopia
Marketing Daily, Sarah Mahoney - Tuesday, June 7, 2016
Says Hana Ben-Shabat, a partner at A.T. Kearney and co-author of "A ...
- Web Surfing And TV Watching Going Hand-In-Hand
Research Brief, Jack Loechner - Wednesday, June 8, 2016
this year, 182.9 million Americans will use the internet while watching ...
- North American SVOD Revenue Forecast: Rapid Growth Over Next 5 Years
Television News Daily, Wayne Friedman - Tuesday, June 7, 2016
Digital TV Research expects U.S. OTT revenues to soar 43% in fi ...
- Brands Warned They Are The Main Victims Of Growing Ad Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
In a new report commissioned by the WFA and Advertising Fraud Counci ...
- ANA To Release 'Transparency' Report Tuesday Morning
MediaDailyNews, Joe Mandese - Monday, June 6, 2016
Following months of speculation -- and a week of speculative press repor ...
- The Best Retailers Will Combine Bricks and Clicks
Research Brief, Jack Loechner - Tuesday, June 7, 2016
Pioneering research into the new economics of multisided platforms, presents a pap ...