- Wanna Engage Over Mobile Email? Then You Have To Start Mattering
EuroMail, Sean Hargrave - Wednesday, August 10, 2016
As consumers go mobile, IBM researchers show that email recipients engage wi ...
- Messaging With Business Reaches Mainstream
Research Brief, Jack Loechner - Wednesday, August 10, 2016
Mobile messaging with businesses is quite mainstream, with 65% of mobile use ...
- Mobile Budgets To Increase, Despite Privacy Concerns
Around the Net In MAD London, Sean Hargrave - Tuesday, August 9, 2016
In today's State of the Industry: Mobile Marketing in EMEA report, almo ...
- How Mobile Has Reshaped Shopper Marketing Campaigns
Mobile Insider, Gavin O'Malley - Tuesday, August 9, 2016
The Association of National Advertisers and GfK have some new research o ...
- The Digital Commerce Landscape
Research Brief, Jack Loechner - Tuesday, August 9, 2016
Consumers still prefer to purchase products on desktops and laptops rather th ...
- Google Finds Hijacking, Ad Injection Remain Major Problems
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 8, 2016
Google researchers worked with experts at New York University (NYU) to analy ...
- Subject Line Research Predicts Winning Words
Around The Net In EU Email Marketing, Sean Hargrave - Monday, August 8, 2016
With email volume high, the best chance of being read rests ...
- Emails Shows How UK Academics Are Being Snubbed Post-Brexit Vote
Around The Net In EU Email Marketing, Sean Hargrave - Monday, August 8, 2016
Following anecdotes of British scientists being axed from EU-funded projects, one academ ...
- Brits Spend Longer Sorting Digital Entertainment For A Holiday Than Packing
Around the Net In MAD London, Sean Hargrave - Monday, August 8, 2016
British holidaymakers spend more time sorting out digital entertainment for a tr ...
- Virgin Radio Relaunch Earns 400k Listeners
Around the Net In MAD London, Sean Hargrave - Monday, August 8, 2016
Virgin Radio is set to become a "serious player" after helping ...
- Why Using NUMBERS And Capitals Is A Subject Winner
EuroMail, Sean Hargrave - Monday, August 8, 2016
New research suggests that questions and salutations are out, while numbers a ...
- Brand Britain Takes A Bashing From Brexit
London Blog, Sean Hargrave - Friday, August 5, 2016
We say fair, they say nationalist -- how Brand Britain's shine ...
- Majority Of Industry Unaware Of ANA 'Transparency' Findings: Marketers, Agencies Divided On Impact
MediaDailyNews, Joe Mandese - Monday, August 8, 2016
Two months after the Association of National Advertisers released its controversial agen ...
- Social Media Is A "Must Do" For Enterprise Marketers
Research Brief, Jack Loechner - Monday, August 8, 2016
Enterprises typically use social media to increase website traffic, enhance their bra ...
- UK Inbox Placement Rate Beats Global Average, US Lags Behind
Around The Net In EU Email Marketing, Sean Hargrave - Friday, August 5, 2016
ReturnPath's 2016 Deliverability Benchmark Report found that only about three-quarters (79%) ...
- JWT Research Shows Brits Are Warming Slightly To Brexit
Around the Net In MAD London, Sean Hargrave - Friday, August 5, 2016
Brits are feeling better about Brexit, according to new research from ...
- U.S. Email Deliverability Drops, Global Rates Stagnant
Email Marketing Daily, Jess Nelson - Thursday, August 4, 2016
More than a quarter of promotional emails sent in the United Stat ...
- 2 In 3 May Delete This, 1 In 3 Will Learn Something Useful
EuroMail, Sean Hargrave - Friday, August 5, 2016
Two-thirds of us instantly delete anything with a subject line that doesn ...
- A Heads-Up On Holiday Retailing Strategies
Research Brief, Jack Loechner - Friday, August 5, 2016
Former strategy and innovation executive, Kim Garretson, shares data from a freque ...
- One In Three Brits Trying To 'Digital Detox', Ofcom Finds
Around the Net In MAD London, Sean Hargrave - Thursday, August 4, 2016
The scale of the UK's obsession with the Internet has been la ...
- Rajar Shows Commercial Radio Back Ahead Of BBC Stations
Around the Net In MAD London, Sean Hargrave - Thursday, August 4, 2016
The latest Rajar figures show that 35.07 million people tuned into B ...
- Stand Easy, Marketers -- Digital Detox Is Just Hot Air
London Blog, Sean Hargrave - Thursday, August 4, 2016
Digital marketers have nothing to fear as one in three pretend ...
- CMOs Responsible For Brand Purpose
Research Brief, Jack Loechner - Thursday, August 4, 2016
According to a study by Edelman entitled "The Earned Brand," presented ...
- Comprehensive Guide To Negative Keywords: Part II
Search & Performance Marketing Daily, David Grow - Thursday, August 4, 2016
Negative keywords can reduce costs when marketers optimize their account performance ...
- One In Five Brits Won't Notice Rio Sponsors
Around the Net In MAD London, Sean Hargrave - Wednesday, August 3, 2016
The hallowed sponsorship of the Olympics is not as valuable as so ...
- 58 Million Phone Calls Prove Consumers Talk-The-Talk
Research Brief, Jack Loechner - Wednesday, August 3, 2016
A shift from offline to digital marketing spend, combined with the ubiqui ...
- Advertising Association Says Strong Q1 Means 4.2% Growth In 2016
Around the Net In MAD London, Sean Hargrave - Tuesday, August 2, 2016
UK advertising expenditure is forecast to post 4.2% growth in 2016 a ...
- Advertising Association Downgrades UK Ad Growth
Around the Net In MAD London, Sean Hargrave - Tuesday, August 2, 2016
The AA/Warc Expenditure Report predicts total ad spend in 2016 of GBP20.9 ...
- 54% Driven To Wearables By Reward Features; Price Holds Back The Others
Connected Thinking, Chuck Martin - Monday, August 1, 2016
If the price is right, consumers may swarm toward buying a wearab ...
- Marketers Struggle To Determine Media Mix, Prove ROI
Marketing Daily, Tanya Gazdik - Tuesday, August 2, 2016
"Cross-platform planning and execution across all touchpoints is the key to achievi ...