- Let's Talk: Horizon Hires Head Of Conversations
MAD, Larissa Faw - Friday, June 3, 2016
The title is a new one at Horizon and has been giv ...
- 'BuyButtons' Are Not Out Of The Gate
Research Brief, Jack Loechner - Monday, June 6, 2016
When Pinterest and Instagram introduced click-to-buy features last summer, (BuyButtons,) the ho ...
- The Muted Power Of Streaming Ads, And Other Woes
VidBlog, P.J. Bednarski - Monday, June 6, 2016
Mary Meeker's annual trends report always seems to set the industry spinni ...
- Holding Companies Scream 'We Don't Do That!' In Advance of 'Explosive' Agency Kickback Study
Mediapsssst, Richard Whitman - Thursday, June 2, 2016
In advance of the Association of National Advertisers' report on the advertisi ...
- Bluetooth Beacons To Spike Digital Retail
Research Brief, Jack Loechner - Friday, June 3, 2016
New data from Juniper Research has found that spending on digital reta ...
- Goin' Home Top Choice For 18-34 Year Olds
Research Brief, Jack Loechner - Thursday, June 2, 2016
According to a new Pew Research Center analysis of census data, ...
- Google DoubleClick Launches Certified Marketing Program
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2016
Google launched Wednesday the DoubleClick Certified Marketing Partner program in an effo ...
- Summer Brings Surge In Travel-Related Paid-Search, TV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2016
The summer season is here and school is almost out for mos ...
- More People Block Ads On Mobile Than Desktop
Mobile Marketing Daily, Ben Frederick - Tuesday, May 31, 2016
About 419 million mobile users, or 22% of all mobile users, ha ...
- Traditional TV vs. Streaming Video; It's In The Eyes/Age Of The Viewer
Research Brief, Jack Loechner - Wednesday, June 1, 2016
Viewers prefer digital video to primetime TV. The actual results did sh ...
- New Study Looks Hard At YouTube Music Algorithms
Around the Net in Video, P.J. Bednarski - Tuesday, May 31, 2016
A new Italian study shows the patterns that link together digital music vide ...
- Facebook, Microsoft Build Cable Across Atlantic To Support Data, Internet Services
MediaDailyNews, Laurie Sullivan - Friday, May 27, 2016
Facebook and Microsoft will lay a cable across the floor of t ...
- Millennial Marketers Pick Social And Online Video For Advertising
Research Brief, Jack Loechner - Tuesday, May 31, 2016
Marketing trends for small and medium-sized businesses (SMBs) are shifting from tradition ...
- Google AMPs iOS App, Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 27, 2016
Google updated its iOS app with faster load and search times ...
- Boomers 35% Of Voters In 2016 Presidential Election
Research Brief, Jack Loechner - Monday, May 30, 2016
The Baby-Boom generation will account for more than one-third of voters ...
- Brexit Debate Not Impacting Consumer Confidence
Around the Net In MAD London, Sean Hargrave - Friday, May 27, 2016
Despite consumers' concerns about the impact that a possible Brexit could ha ...
- Johnson & Johnson Struggles With Brand Image
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2016
"The parent brand will survive and likely thrive. But the baby powd ...
- Ad Spend Shifts To Desktop And Mobile Video
Research Brief, Jack Loechner - Friday, May 27, 2016
Two-thirds of US agency and marketing professionals said they expect to increa ...
- Abuse Of Females Rife Online -- And Women Are Responsible For Half Of It
Around the Net In MAD London, Sean Hargrave - Thursday, May 26, 2016
Women are responsible for half of all misogynistic Tweets using the wor ...
- Nissan Altima Tops Among Millennial Buyers
Marketing Daily, Tanya Gazdik - Wednesday, May 25, 2016
Despite the widely held belief that Millennials will become an increasingly small ...
- WHADDL-IT-BE?... Bottled Water For GenZ College Students
Research Brief, Jack Loechner - Thursday, May 26, 2016
Taste, convenience and nutrition are the top preferences among college students w ...
- Mobile, Desktop Search Behavior Differs Greatly On Google, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2016
cClearly, which helps marketers understand the connection between organic and paid searc ...
- Google Eliminates Passwords, Begins Something New
SearchBlog, Laurie Sullivan - Thursday, May 26, 2016
Google and Microsoft have separately mapped out plans to eliminate traditional passwor ...
- Online Sales Hits Record 11.1% Of Retail Sales
Research Brief, Jack Loechner - Wednesday, May 25, 2016
US online retail is expected to reach to reach $373 billion ...
- Millennials Tell Stories Through Social Media, Not Search Marketing
SearchBlog, Laurie Sullivan - Wednesday, May 25, 2016
Marketers of small and medium-size businesses struggle with how to spend the ...
- Survey Probes Marketing Performance-Related Talent Issues
MAD, Steve McClellan - Monday, May 23, 2016
UK marketing consultant ID Comms is conducting a survey examining talent issu ...
- U-Haul Names Houston Top Destination City
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2016
Houston maintained the top spot in the rankings for the seventh consecuti ...
- Survey To Determine Extent of Sexism In Advertising Agencies
Mediapsssst, Richard Whitman - Monday, May 23, 2016
The 3% Movement, the organization that produces the annual 3% Conference, h ...
- 70% Of Hispanic Digital Audio Listeners Bought From Internet Radio Ad
Research Brief, Jack Loechner - Tuesday, May 24, 2016
According to a study from Audio.ad and OH! PANEL, 69% of Hispan ...
- Marketers Shift Budget To 'Rely Less On Words And More On Images'
Around The Net In EU Email Marketing, Sean Hargrave - Monday, May 23, 2016
Marketing spend on visual content is set to increase this year, accordi ...