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Samsung Is The Most Effective Olympic Sponsor So Far

Samsung has had by far the most effective campaign among the headline Rio Olympic sponsors, according to the latest Brand Agility Index study by PR firm Waggener Edstrom Communications [WE]. Since the opening ceremony last Friday (August 5), the tech brand has racked up 14,000 mentions globally -- with Coca-Cola the next closest, having amassed 5,651 mentions.

Read the whole story at Marketing Week »

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