Around the Net
Subject Line Research Predicts Winning Words
- Fast Company, Monday, August 8, 2016 7:55 AM
With email volume high, the best chance of being read rests in your subject line, says Anna Holschuh, a data engineer at the email platform provider Yesware. "We often make split-second decisions about dealing with email, and it’s easy to disregard a message based on a subject line," she says. Yesware’s data scientists analyzed 115 million emails for a full year to identify winning subject lines.
