- The Eyes Have It
Research Brief, Jack Loechner - Monday, July 25, 2016
The teams spent several weeks testing 30 adults in a lab usi ...
- As Audience Reach Erodes, Some Networks -- Mainly Cable And CBS -- Fare Better Than Others
Television News Daily, Joe Mandese - Monday, July 25, 2016
As advertisers and agencies wrap up their 2016-17 upfront negotiations, they mig ...
- Research Shows One In Three Email Recipients Aren't Seeing Images
Around The Net In EU Email Marketing, Sean Hargrave - Friday, July 22, 2016
The latest research suggests that with more than a third of ema ...
- 49% Of Emails Are Now Mobile, IBM Study Finds
Around The Net In EU Email Marketing, Sean Hargrave - Friday, July 22, 2016
As marketers look to make emails mobile friendly, new statistics show th ...
- eMarketer Estimates About 286 Million Twitter Users This Year
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 22, 2016
Search marketers who are integrating social into campaigns will want to kn ...
- Consumers Still Gun-Shy With Spending
Marketing Daily, Tanya Gazdik - Friday, July 22, 2016
The lingering effects of the depressed economy still have U.S. consumers le ...
- Newspaper Revenues Tank Some More
Research Brief, Jack Loechner - Friday, July 22, 2016
The pace of losses in the American newspaper and magazine publishing indust ...
- Brexit Won't Lead To Drastic Downturn, PwC Says
Around the Net In MAD London, Sean Hargrave - Thursday, July 21, 2016
The UK can breathe a collective sigh of relief today, as ...
- 64% Of Email Marketers Say Send Button Is Becoming More Popular
Email Marketing Daily, Jess Nelson - Wednesday, July 20, 2016
The majority of retail marketers plan to increase email volume this yea ...
- Marketer Confidence Stable, Spending To Rise
Marketing Daily, Tanya Gazdik - Wednesday, July 20, 2016
Marketing spending is on the rise with favorable investment outlooks continuing ...
- Retailing Evolutions
Research Brief, Jack Loechner - Thursday, July 21, 2016
One of the key marketing evolutionary steps revolves around the integration ...
- Most Businesses See Data As Main IoT Benefit, Eye Security Challenges
AI & IoT Daily, Chase Martin - Tuesday, July 19, 2016
Fifty-six percent of businesses say Big Data analytics is the main i ...
- Branded Content Still Fails To Engage Social Users
Around the Net In MAD London, Sean Hargrave - Wednesday, July 20, 2016
Although millions of people use social media every day, a recent stu ...
- All Purchase Decisions Are Made By People
Research Brief, Jack Loechner - Wednesday, July 20, 2016
B2C and B2B marketers must look at both the macro and mic ...
- TV Binge Watching On The Rise
Television News Daily, Wayne Friedman - Tuesday, July 19, 2016
Data shows the increase in binge watching is good for TV networ ...
- Dad Will Buy Kids' School Supplies On Mobile This Year (Probably)
Mobile Insider, Ben Frederick - Tuesday, July 19, 2016
Dads will be more likely to purchase back-to-school supplies on their mobi ...
- Peer-To-Peer Endorsements Powerful Authenticator
Research Brief, Jack Loechner - Tuesday, July 19, 2016
User Generated Content (UGC) plays a pivotal role in meeting the ne ...
- Trump's Social Media Posts Beat Clinton's, Hands Down
The Social Graf, Erik Sass - Tuesday, July 19, 2016
Pew found that Trump's Twitter posts were retweeted an average of arou ...
- Consumer Benefits Of In-Store Pick Up
Research Brief, Jack Loechner - Monday, July 18, 2016
31% of online buyers have used in-store pick-up in the past ye ...
- Google Report Warns Marketers To Pick Exchanges Carefully
Around the Net In MAD London, Sean Hargrave - Friday, July 15, 2016
Google has released its Global State of Play report for video a ...
- Turn Millennials Into Brand Loyalists With "Flavor"
Research Brief, Jack Loechner - Friday, July 15, 2016
Millennial consumers are rabid for new products, a brand experience to ca ...
- IPA Predicts Ad Spend Reduction After Brexit Vote
Around the Net In MAD London, Sean Hargrave - Thursday, July 14, 2016
Despite increased pessimism among marketers following the Brexit vote and Bellwether predicti ...
- Few Agency Hires Taking Place In 2016
Around the Net In MAD London, Sean Hargrave - Thursday, July 14, 2016
The total number of completed new-business pitches in the first half ...
- Programmatic Is Problematic As UK Viewability Plummets To 47%
London Blog, Sean Hargrave - Thursday, July 14, 2016
That means ads have a less than a 50:50 chance of ev ...
- Millennials' Trust Of Insurance Companies Rises
Marketing Daily, Tanya Gazdik - Thursday, July 14, 2016
More than half of Millennials say that insurance companies are more trustwort ...
- 40% Of Youths' TV Viewing Migrates To Streaming Video
Research Brief, Jack Loechner - Thursday, July 14, 2016
As has been well established, youth as a whole are watching le ...
- Email Marketers Prioritising Automation In 2016
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, July 13, 2016
Email marketers say their top areas of focus this year are automatio ...
- Tech City Survey Shows Gloomy Brexit Outlook
Around the Net In MAD London, Sean Hargrave - Wednesday, July 13, 2016
Three in four surveyed said they thought the economy would get wors ...
- Asia Pac To Overtake US In Digital Spend, UK Placed Third
Around the Net In MAD London, Sean Hargrave - Wednesday, July 13, 2016
Asia-Pacific will overtake North America as the world's biggest market for digit ...
- Automation Is Great If It Helps, Awful When It Hinders
EuroMail, Sean Hargrave - Wednesday, July 13, 2016
Automation is email marketing's top priority but too many are rushing o ...