- Indexing, Ranking Becomes Important For Apps
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 23, 2016
App search is growing and changing. Tom Anthony and Will Critchlow explo ...
- Pet Owners Embrace Humanization
Marketing Daily, Tanya Gazdik - Sunday, May 22, 2016
One of the most important driving forces in the pet industry ...
- Mobile Makes Sense For Younger Shoppers
MoBlog, Gavin O'Malley - Monday, May 23, 2016
Hard as it may be for aging consumers to understand, mobile te ...
- The Mobile Shopper: Research, Buy, Track, Shop Again
Research Brief, Jack Loechner - Monday, May 23, 2016
According to Nielsen's fourth-quarter 2015 Mobile Wallet Report, 37% of respondents sa ...
- How Consumers Are Changing Affiliate Marketing
Search & Performance Marketing Daily, Desiree Toto - Monday, May 23, 2016
Everywhere you look lately, you see terms like cross-channel, multichannel, omni-channel, cross-devic ...
- Consumers Flip-Flop About Google, Bing Voice Search Study Shows
SearchBlog, Laurie Sullivan - Monday, May 23, 2016
Google, Bing, Apple and others are forging their way into voice sear ...
- Brits Nearly Most Cynical Nation On Brand Trust
Around the Net In MAD London, Sean Hargrave - Friday, May 20, 2016
The inaugural UK Authentic 20, published by WPP agency Cohn & Wolf ...
- Forget Western Brand Cynicism -- China Loves Our Brands
London Blog, Sean Hargrave - Friday, May 20, 2016
News that the British are nearly the most cynical consumers in t ...
- How Journalists Pick And Choose
Research Brief, Jack Loechner - Friday, May 20, 2016
According to a media survey by Wasabi Publicity and Dr. Jeanne Hurlber ...
- Marketers Will Be Voting To Remain In The EU
Around the Net In MAD London, Sean Hargrave - Thursday, May 19, 2016
Senior members of the UK's marketing community strongly support Britain's continued membersh ...
- Social Good Campaigns Influence Auto Buyers
Marketing Daily, Tanya Gazdik - Wednesday, May 18, 2016
For those who have heard of specific social good campaigns, Subaru h ...
- Don't Push Millennials; Build Trust, Gain Loyalty
Research Brief, Jack Loechner - Thursday, May 19, 2016
According to a new study by Rapt Media, consumers don't trust conte ...
- Click Fraud Hijacks Bing, Google, Yahoo Searches
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2016
Malware created to take control of search queries by allowing third parti ...
- Navigation Takes A Bite From Search In Apps
SearchBlog, Laurie Sullivan - Thursday, May 19, 2016
Looking at data from the top 100 apps that use Opera MediaWork ...
- Yet Another Study Claims Ad Blockers Will Decimate Ad Revenue; This Time It's $12 Billion by 2020
Mediapsssst, Richard Whitman - Tuesday, May 17, 2016
The study, from Optimal and Wells Fargo, claims that usage of ...
- Brands Failing In Timely Response To Customers On Social Media
Research Brief, Jack Loechner - Wednesday, May 18, 2016
Brand behaviors don't even come close to syncing up with people's expectatio ...
- Digital Engagement Strongest For Moms With Young Children
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2016
Authenticity appeals to moms, especially those with young children who turn ...
- Every Picture A Potential Point Of Purchase
Research Brief, Jack Loechner - Tuesday, May 17, 2016
According to a new study from Curalate, visual commerce is the full-funn ...
- Ad Blocking Will Cost U.S. Publishers $12B By 2020
The Daily Blog, Erik Sass - Tuesday, May 17, 2016
That equals a fifth of projected digital ad revenues of $50 billi ...
- France Could Ban Emails After Work Hours
Email Marketing Daily, Jess Nelson - Monday, May 16, 2016
France is one step closer to becoming the first country to s ...
- 3/4 Of Female Social Media Users Check Brands Several Times A Week
Research Brief, Jack Loechner - Monday, May 16, 2016
According to a survey from Influencer and Adweek, reported by eMarketer, three-quarte ...
- Will Google, Bing Use Virtual Reality To Influence Searches?
SearchBlog, Laurie Sullivan - Monday, May 16, 2016
A picture gets brands only so far, but telling a story throu ...
- People Hate Your Ads But 85% Would Rather Watch Your Ads Than Pay For Content
Mediapsssst, Richard Whitman - Thursday, May 12, 2016
A new study found that 85% of respondents said they supported ...
- Text vs. Talk Gets Millennials' Attention
Research Brief, Jack Loechner - Friday, May 13, 2016
According to a recent OpenMarket nationwide survey polling millennials on their communicati ...
- Online Advertising Up 13% Across Europe
Around the Net In MAD London, Sean Hargrave - Thursday, May 12, 2016
To mark its annual Interact conference, the IAB's pan-European leadership body h ...
- Brand And Agency Collaboration Tough, But Necessary
Research Brief, Jack Loechner - Thursday, May 12, 2016
According to a new study by Forbes Insights and sponsored by Orac ...
- Consumers Value Ad-Supported Web At $100 Per Month, Would Use It Less If They Had To Pay
Daily Online Examiner, Joe Mandese - Wednesday, May 11, 2016
Americans assigned a value of nearly $1,200 per year to the fre ...
- IAB Reports Huge Rise In Original Digital Video, Claims It 'Beats Regular TV'
Online Video Daily, Joe Mandese - Wednesday, May 11, 2016
"Regular viewers" of original digital video programming have grown to 63 milli ...
- English-dominant Latino Millennials Find Cultural Connection At Hispanic Groceries
Research Brief, Jack Loechner - Wednesday, May 11, 2016
Noting that Millennials are more "multicultural" than any previous generation, the stu ...
- Half Of ECommerce Now Mobile
Around the Net In MAD London, Sean Hargrave - Tuesday, May 10, 2016
Half of ecommerce transactions in the UK are now carried out ...