- Facebook: The Fashionably Late Star Guest To The Chat Bot Party
MAD London, Jason Mander - Tuesday, May 10, 2016
It may have not been the first with Chat Bots -- b ...
- Worldwide Shift To Mobile, Content, And Smart Technology
Research Brief, Jack Loechner - Tuesday, May 10, 2016
According to new research from PQ Media, US consumer spending on med ...
- Data Tells Why Brands Lag And Drag On Mobile
SearchBlog, Laurie Sullivan - Tuesday, May 10, 2016
Most mobile users look at their email on the phone or glan ...
- Parents' Smartphone Use Impacts Children's Conversation Skills
Around the Net In MAD London, Sean Hargrave - Monday, May 9, 2016
Parents' immersion in smartphones has left some neglected children starting primary scho ...
- Get Crackin'... Back-To-School Shoppers Are On The Prowl
Research Brief, Jack Loechner - Monday, May 9, 2016
According to verified online buyers' surveyed by Bizrate Insights, Back-to-school ("BTS") shoppi ...
- 2/3 of US TV Households Internet Connected
Research Brief, Jack Loechner - Friday, May 6, 2016
Consumer research from Leichtman Research Group, Inc. (LRG) finds that 65% ...
- Google Featured Snippets Increase Search Page Engagement Rates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2016
Google is using a dynamic platform to evaluate Featured Snippets. It's n ...
- Report Says BT Most Likely British Company To Buy Channel 4
Around the Net In MAD London, Sean Hargrave - Thursday, May 5, 2016
BT is the most likely UK company to bid for Channel ...
- Consumers Still Care About Goods' 'Country of Origin'
Marketing Daily, Tanya Gazdik - Thursday, May 5, 2016
"One of the more surprising findings from the survey is that count ...
- Mobile, Social and Programmatic Fueling Internet Ad Growth
Research Brief, Jack Loechner - Thursday, May 5, 2016
According to the industry survey conducted by PwC and sponsored by t ...
- Millennials Don't Like Ads In Social Feeds
The Social Graf, Erik Sass - Thursday, May 5, 2016
While millennials are generally pro-technology and big fans of media, it wi ...
- Location, Location, Location
Research Brief, Jack Loechner - Wednesday, May 4, 2016
According to Pew Research, as explored in the new eMarketer report, "Locati ...
- Moz Makes Move Into Keyword Research
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2016
Moz launched into keyword research this week with a tool the compa ...
- Financial Analyst Richard Tullo Calls Foul Over Report On MDC Partners
MAD, Larissa Faw - Monday, May 2, 2016
The 40-page Gotham Research report, issued Friday, claims, among other things, th ...
- Newspapers Expect 1/3rd Of Media Sales From Digital
Research Brief, Jack Loechner - Tuesday, May 3, 2016
SalesFuel polled 200 media sales managers, 136 executive managers and 742 sal ...
- Report Finds WPP's Xaxis Unit's Global Revenues Increased Nearly 20% in 2015
RTBlog, Tobi Elkin - Tuesday, May 3, 2016
Ad Age's Agency Report 2016 has some interesting nuggets, and some ...
- Being A Geek Is Not A Bad Thing
Research Brief, Jack Loechner - Monday, May 2, 2016
According to a new study by Imgur with YPulse, being a "gee ...
- Media Researchers' Takes On VAB's Cross-Media Metric Proposal
Audience Buying Insider, Karlene Lukovitz - Friday, April 29, 2016
ABI asked three respected media research analysts for their takes on t ...
- Hey Agencies, Millennials Don't Give A Crap About Your Celebrity Endorsement Campaigns
Mediapsssst, Richard Whitman - Thursday, April 28, 2016
How many studies will it take to convince brands and agencies th ...
- Huh? People Based Advertising
Research Brief, Jack Loechner - Friday, April 29, 2016
According to a study by Econsultancy/Signal, reported by eMarketer, 29% of seni ...
- Consumer Obsessions Become Next Marketing Intent Signal
SearchBlog, Laurie Sullivan - Friday, April 29, 2016
Embrace customer obsessions. That's the word from a recently published Forrester Resear ...
- Top 4 Millennial Shows On Netflix, A Study Asserts
Around the Net in Video, P.J. Bednarski - Thursday, April 28, 2016
The top four series of the fall TV season among U.S. viewe ...
- Text Me, It's Faster
Research Brief, Jack Loechner - Thursday, April 28, 2016
Consumers today expect, and welcome, service-based communications from the companies they transa ...
- 'Technoshock': Most Americans Believe Privacy Is A Lost Cause
MAD, Larissa Faw - Tuesday, April 26, 2016
That's according to a new survey from Horizon Media, which found th ...
- Google Mobile Clicks Double, CPC Lower
Research Brief, Jack Loechner - Wednesday, April 27, 2016
According to the Q1 2016 Digital Marketing Report, recently released by Merkl ...
- Mother's Day Searches For A Kiss And A Hug
SearchBlog, Laurie Sullivan - Wednesday, April 27, 2016
While a hug and a kiss can't be purchased through an ecommer ...
- UK Advertising Tipped To Pass Pre-Recession Levels
Around the Net In MAD London, Sean Hargrave - Tuesday, April 26, 2016
Spend on UK advertising will finally surpass pre-financial crisis levels next ye ...
- Adobe Threepeats In Gartner's Magic Quadrant
Email Marketing Daily, Jess Nelson - Monday, April 25, 2016
For the third consecutive year, Adobe has been positioned as a lead ...
- Alas Poor Print, I Knew Him Well
London Blog, Sean Hargrave - Tuesday, April 26, 2016
Down 11% while ad revenues soar by 7%, print is on ...
- 75% Of Affluent Millennials Get Money From Mom And Dad
Marketing Daily, Sarah Mahoney - Monday, April 25, 2016
"Boomers are often taking care of elderly parents as well as adu ...