- 90% of Car Commuters Are Listening To The Radio
Research Brief, Jack Loechner - Monday, April 25, 2016
According to Edison Research newly-released survey results, 9 in 10 commuters list ...
- Vulnerabilities Through Voice Search, Chat Bots, And IoT Devices Require Greater Focus
SearchBlog, Laurie Sullivan - Monday, April 25, 2016
Voice search and chat bots have become amazing tools for advertisers. Y ...
- Most English Brands Named Ahead of St George's Day
Around the Net In MAD London, Sean Hargrave - Friday, April 22, 2016
The National Trust, BBC Radio 4 and Avon are among the mo ...
- Preferred Communications Without A Desktop PC
Research Brief, Jack Loechner - Friday, April 22, 2016
Age can often factor into how customers want to engage with brand ...
- Search Takes The Majority Of Digital Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2016
Search advertising still holds the largest market share, despite only seeing ...
- Google Advertising Revenue Reaches $18 Billion On Strong Mobile, Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2016
Alphabet and Microsoft reported earnings Thursday, with each providing their own perspecti ...
- Video Ads Are Better Than Ever On Social Platforms
Mobile Marketing Daily, Ben Frederick - Wednesday, April 20, 2016
With Instagram opening up its platform with an advertising API and Pintere ...
- Engagement Is Byword For Savvy Marketers
Research Brief, Jack Loechner - Thursday, April 21, 2016
According to a new Salesforce survey, marketers are increasingly focused on custom ...
- FreeWheel Makes Its Case For Premium Video
VidBlog, P.J. Bednarski - Thursday, April 21, 2016
.A Moat-FreeWheel study says there is an " almost 38 percentage-point improveme ...
- Forget Privacy Concerns -- Block The Blockers And They'll Soon Come Back
London Blog, Sean Hargrave - Wednesday, April 20, 2016
As eMarketer predicts, one in four will be blocking next year. It ...
- ANA Finds 'Brand Activation' Approaching 60% Of Marketer Budgets, Eclipses Advertising
Marketing Daily, Tanya Gazdik - Wednesday, April 20, 2016
The report also projected that activation spending will top $740 billion ...
- Ad Blockers Don't Just Block Ads, They Break The Internet
Mediapsssst, Richard Whitman - Tuesday, April 19, 2016
Ad blockers tested in the study included AdBlock, AdBlock Plus and uBlo ...
- Mobile Advertising Still A Work In Process
Research Brief, Jack Loechner - Wednesday, April 20, 2016
Based on a survey of client-side advertisers and agencies, this report explor ...
- Adtile Raises $2 Million, Expands R&D
Mobile Marketing Daily, Ben Frederick - Monday, April 18, 2016
Adtile, a mobile advertising startup, announced that it has raised $2 milli ...
- Crowd Wisdom -- Revisited
Online Spin, Gord Hotchkiss - Tuesday, April 19, 2016
Since James Surowiecki published his book "The Wisdom of Crowds," the comm ...
- Lego Tops UK Brand Reputation
Around the Net In MAD London, Sean Hargrave - Monday, April 18, 2016
Lego, IKEA and BMW Group are the firms with the best reputati ...
- Does UK Lead In Programmatic And Unviewable Connected Ads?
London Blog, Sean Hargrave - Monday, April 18, 2016
The UK leads Europe for programmatic adoption but also for unviewable a ...
- Finance Apps See Peak Engagement In Summer
Mobile Marketing Daily, Ben Frederick - Friday, April 15, 2016
Money is top of mind for consumers in the summer, when they' ...
- Coffee and Donut? Nope, Check Messages!
Research Brief, Jack Loechner - Monday, April 18, 2016
According to Adestra and Flagship Research, reported by eMarketer, checking messages ...
- Marketers Need To Get To Know Customers
Marketing Daily, Tanya Gazdik - Thursday, April 14, 2016
"The marketers who are most successful have embraced the tools, insights a ...
- Phones And Tablets Are Go-To For Downloading
Research Brief, Jack Loechner - Friday, April 15, 2016
in just the past few months the smartphone has displaced the ...
- Google Fiber Working On Connecting Wireless Service To Fiber Lines
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2016
Engineers at the Alphabet subsidiary Google Fiber are working on connecting wirele ...
- IAB UK Figures Shows High Digital Spend Rise Since 2008
Around the Net In MAD London, Sean Hargrave - Thursday, April 14, 2016
UK advertisers spent a record GBP8.61bn on digital advertising last year, wi ...
- New Budgets Are Mobilising Content While Programmatic Boosts Display
London Blog, Sean Hargrave - Thursday, April 14, 2016
As traditional channels hold firm, the vast majority of new digital marketi ...
- Disney, Amazon, Apple Are Most 'Authentic' Brands
Marketing Daily, Tanya Gazdik - Thursday, April 14, 2016
Brands getting it right "have in common an ability to talk ...
- Artificial Intelligence Relevant For Marketing And Advertising
Research Brief, Jack Loechner - Thursday, April 14, 2016
C-suite executives, marketers, and advertising teams, presents ways in which artificial intelligen ...
- Pet Ownership Influences Auto Brand Preference
Marketing Daily, Tanya Gazdik - Tuesday, April 12, 2016
Acura owners are much more likely to have a Poodle than a ...
- Make Long Term, Loyal Customers
Research Brief, Jack Loechner - Wednesday, April 13, 2016
According to the annual cart abandonment (SCA) study by Listrak, of t ...
- UK Advertising Is An Export Powerhouse
Around the Net In MAD London, Sean Hargrave - Tuesday, April 12, 2016
The UK advertising industry's GBP4.7bn contribution to the nation's exports is s ...
- Search Guru Chris Copeland Steps In As Yieldbot President
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 12, 2016
One of the best known search and technology experts in the advertisi ...