- Asia Pac To Overtake US In Digital Spend, UK Placed Third
Around the Net In MAD London, Sean Hargrave - Wednesday, July 13, 2016
Asia-Pacific will overtake North America as the world's biggest market for digit ...
- Automation Is Great If It Helps, Awful When It Hinders
EuroMail, Sean Hargrave - Wednesday, July 13, 2016
Automation is email marketing's top priority but too many are rushing o ...
- Time For Brexit Confidence: UK Named Third Largest Digital Market, Again
London Blog, Sean Hargrave - Wednesday, July 13, 2016
Digital marketing spend in the UK is twice that of Germany, ...
- Amazon, Netflix, YouTube Earn 'Best Perceived Brands' Status
Marketing Daily, Tanya Gazdik - Wednesday, July 13, 2016
"If you focus on the customers and giving them the things th ...
- Digital Driving 92% Of Business Calls
Research Brief, Jack Loechner - Wednesday, July 13, 2016
In 2015 digital channels drove 92% of business calls, up from 8 ...
- JWT FInds Brands Can Reorientate Consumers On Brexit Implications
Around the Net In MAD London, Sean Hargrave - Tuesday, July 12, 2016
The study found that 69% expected the decision to leave the ...
- As Millennials Tune Out, Stream In, Expect Sponsorship To Trump Spots
London Blog, Sean Hargrave - Tuesday, July 12, 2016
They're already harder to reach through display and now Millennials' live ...
- Facebook And Youtube Capture Video Marketers
Research Brief, Jack Loechner - Tuesday, July 12, 2016
Nearly two-thirds of all marketers are planning to incorporate video in the ...
- US Trails UK In Retail eCommerce Web Time
Research Brief, Jack Loechner - Monday, July 11, 2016
Shoppers spent slightly more time visiting a retail site via their deskt ...
- Media Buyers Are No Longer Generating The Biggest Profits In Marcoms
Around the Net In MAD London, Sean Hargrave - Friday, July 8, 2016
Media buyers are no longer generating the biggest profit margins in t ...
- Who Goes To Pixar Movies? Not Who You Think
MAD, Larissa Faw - Thursday, July 7, 2016
Quantcast studied search habits to determine the gender, age, income and ethnici ...
- US Minority Groups Grow To 38% Of The Population
Research Brief, Jack Loechner - Friday, July 8, 2016
The US minority population (all groups other than non-Hispanic single-race whites) climb ...
- Research Shows Young People Concerned About Brands And Security
Around the Net In MAD London, Sean Hargrave - Thursday, July 7, 2016
The research, which was conducted among 1,100 16- to-24-year-olds by Channel ...
- Procter & Gamble, Unilever Dominate Q2 With Emotional Ads
Marketing Daily, Tanya Gazdik - Thursday, July 7, 2016
"If ads don't provide some benefit to the viewer, what we ca ...
- More Ads On Mobile Screens; More Blocking
Research Brief, Jack Loechner - Thursday, July 7, 2016
Mobile's dominance has arrived early; the agency sees brands spending $99.3 billi ...
- American Express Grabs Latino Market Share
Marketing Daily, Tanya Gazdik - Wednesday, July 6, 2016
American Express experienced the greatest relative success among Hispanic consumers over t ...
- Industry Census Says "Email Sophisticated And Profitable"
Research Brief, Jack Loechner - Wednesday, July 6, 2016
A decade of email marketing data shows the email channel is t ...
- Voice Search Changing The Rules Of Content Creation
SearchBlog, Laurie Sullivan - Wednesday, July 6, 2016
Changes in browsing behavior, preferences for content consumption, and adoption of voi ...
- Business Confidence Slumps Post Brexit Vote
Around the Net In MAD London, Sean Hargrave - Tuesday, July 5, 2016
In the week following the vote for Brexit, the YouGov/Cebr business confiden ...
- Internet Piracy At Record Low As Spotify And Netflix Rise
Around the Net In MAD London, Sean Hargrave - Tuesday, July 5, 2016
Internet streaming services such as Spotify and Netflix have resulted in onli ...
- Where Are The Valuable Users?
Mobile Marketing Daily, Ben Frederick - Friday, July 1, 2016
Only 1.13% of apps downloaded use a pay-per-download model, according to Junip ...
- Marketer's Opportunity: Mobile-Enabled Loyalty Programs
Research Brief, Jack Loechner - Tuesday, July 5, 2016
52% of consumers polled said mobile loyalty rewards and benefits motivate th ...
- Online Video News: Just Not That Into It
VidBlog, P.J. Bednarski - Tuesday, July 5, 2016
A report from the Reuters Institute for the Study of Journalism discove ...
- Loss Of Media Jobs Since 2007
Research Brief, Jack Loechner - Monday, July 4, 2016
thanks to the internet there are fewer media jobs! Until the introducti ...
- Email Marketing Research Shows Welcome Emails Get Engagement
Around The Net In EU Email Marketing, Sean Hargrave - Friday, July 1, 2016
Email marketing is alive and well for brands. Over 60% of markete ...
- One In Four More Willing To Trust Chatbots Than Humans
Around the Net In MAD London, Sean Hargrave - Friday, July 1, 2016
One in four people are more willing to trust customer service chatbo ...
- The Case For Accepting Gmail As A Business Email Address
Email Marketing Daily, Jess Nelson - Friday, July 1, 2016
PDF downloads are a common digital marketing tactic of B2B companies, b ...
- Customers Are Sharing Your Brand -- But On Dark Social And Not Always Your Content
London Blog, Sean Hargrave - Friday, July 1, 2016
Think you're in control of your message? Think again. Only a quart ...
- 1/4 Of Web Users Blocking Ads
Research Brief, Jack Loechner - Friday, July 1, 2016
Ad blocking in the US will continue to cause headwinds for onli ...
- UK Consumer Confidence Slumps
Around the Net In MAD London, Sean Hargrave - Thursday, June 30, 2016
UK consumer confidence has slumped following the vote to leave the Europe ...