Around the Net
IAB UK Figures Shows High Digital Spend Rise Since 2008
- The Drum, Thursday, April 14, 2016 6:37 AM
UK advertisers spent a record GBP8.61bn on digital advertising last year, with ad spend on mobile devices driving the majority of this growth, plus ownership of connected TVs also influencing spending patterns, according to a report published today by the IAB. The figures were reveal a 16. 4% year-on-year rise in spend - the highest rate since 2008 (17.1%).
