- The Dilemma: Content That Delivers Without ROI Measurement
Research Brief, Jack Loechner - Tuesday, April 12, 2016
According to a new RAPTmedia study, The Future of Content, Measuring Conte ...
- Highlights From Simulmedia's PeopleFront Event
Real-Time Daily, Felicia Greiff - Friday, April 8, 2016
Simulmedia founder Dave Morgan and new CMO Michael Zimbalist joined the sta ...
- VOD An Every Day Affair For Many
Research Brief, Jack Loechner - Monday, April 11, 2016
According to Nielsen, Video-On-Demand is becoming a part of daily viewing habi ...
- Powered By Mobile, Shoppers Crave Online Experiences In Stores
Marketing Daily, Sarah Mahoney - Thursday, April 7, 2016
"This report shows that retailers are taking major steps to integrate the ...
- Millennials Don't Wear Suits
Research Brief, Jack Loechner - Friday, April 8, 2016
Millennials are already at the B2B table. More than one in thr ...
- Follow The Money: Rebate Management Cited As Biggest Factor In 'Trust' Between Agencies And Clients
MAD, Steve McClellan - Thursday, April 7, 2016
Greater clarity on rebates and agency business models is key to t ...
- Agencies: 80 Percent of Gamers Will Watch Your In-Game Video Ads
Mediapsssst, Richard Whitman - Wednesday, April 6, 2016
Rewarded video ads are just ads that offer the player something (ga ...
- GenZ Watching TV From Before School To Falling Asleep At Night
Research Brief, Jack Loechner - Thursday, April 7, 2016
DEFYMedia's previous Acumen Report Constant Content reported how digital media attracts mo ...
- Facebook And Dunnhumby Deal Faces Trust Challenge
Around the Net In MAD London, Sean Hargrave - Wednesday, April 6, 2016
Facebook's partnership with Dunnhumby aims to improve its "credibility" among marketers ...
- Brands' Choice: Respond To Emails, Or Pay To Recruit New Customers
Email Insider Europe, Sean Hargrave - Wednesday, April 6, 2016
By ignoring customer emails and concentrating on social, brands risk the expen ...
- Content Is The King That Will Keep On Crowning Netflix
London Blog, Sean Hargrave - Wednesday, April 6, 2016
Even where the domestic tv stations are the best, research shows th ...
- Nielsen Becomes Strategic Partner For Medialab
MediaDailyNews, Wayne Friedman - Tuesday, April 5, 2016
Time Warner has signed up Nielsen as a strategic partner for i ...
- Shocker! Study Finds College Students Like Relevant Ads. And Two-Thirds Use Facebook
Mediapsssst, Richard Whitman - Tuesday, April 5, 2016
In breaking news, Fluent, a company that specializes in marketing to student ...
- No Longer Flying Blind In The Cloud
Research Brief, Jack Loechner - Wednesday, April 6, 2016
According to a technology survey just released by Evolve IP, 91% ...
- Facebook Signs Dunnhumby Deal To Track In-Store
Around the Net In MAD London, Sean Hargrave - Tuesday, April 5, 2016
Facebook has inked a deal with Tesco-owned research firm Dunnhumby that wi ...
- Link Building Report Identifies Budgets, Billing Models
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 5, 2016
Moz released a link-building report Tuesday in an effort to bring mo ...
- Combined Broadcast, Cable Network Reach Helping Ad Sales
MediaDailyNews, Wayne Friedman - Monday, April 4, 2016
Although individual cable networks can have low "reach" among TV viewers, combini ...
- Millennials Love Their Phone Like A TV
Mobile Insider, Daisy Whitney - Tuesday, April 5, 2016
If it seems as if watching video on cell phones is becomi ...
- Sports Fan Behavior Impacts Media, Advertising And Spending
Research Brief, Jack Loechner - Tuesday, April 5, 2016
According to findings from The Center for the Digital Future at U ...
- Cox Gets To The Emotional Root Of TV's 'Golden Age'
Marketing Daily, Aaron Baar - Friday, April 1, 2016
"Despite the fact that some people call this the 'golden age ...
- Mobile Users Actually Loving Long-Form Content
MoBlog, Gavin O'Malley - Monday, April 4, 2016
In our age of seemingly short attention spans and hair-trigger thumbs, it ...
- Millennials Not A Monolithic Group; Lifestyle Changes Things
Research Brief, Jack Loechner - Monday, April 4, 2016
The difference between an 18-year-old and a 34-year-old is often like nig ...
- Carat Upgrades UK Growth To 6.2%
Around the Net In MAD London, Sean Hargrave - Friday, April 1, 2016
The UK advertising market will grow by 6.2% this year, Carat h ...
- Horizon: Millennials, Gen Xers Use Newer Media To Glean Political Info
MAD, Larissa Faw - Thursday, March 31, 2016
"When it comes to politics, each generation is drawn to the med ...
- More Internet Usage From The Laggards
Research Brief, Jack Loechner - Friday, April 1, 2016
According to the just released data from 2015, senior citizens increased the ...
- UK Consumer Confidence Takes A Dip Amidst Brexit Debate
Around the Net In MAD London, Sean Hargrave - Thursday, March 31, 2016
Consumer confidence levels were held at zero in March, according to t ...
- Live TV, DVR Viewing Rises, Even As Pay TV Shrinks
MediaDailyNews, Wayne Friedman - Wednesday, March 30, 2016
Although pay TV homes are shrinking, TV viewing continues to climb. Li ...
- Use The Full Social Ecosystem To Leverage Digital Transformation
Research Brief, Jack Loechner - Thursday, March 31, 2016
The total community approach (online community, social channels, and brand experts) ...
- Think Macro, Act Micro: Study Reveals Sweet Spot Of Influencer Marketing
MediaDailyNews, Joe Mandese - Wednesday, March 30, 2016
At a time when marketers are increasingly focusing on the value ...
- JWT Study Finds Most People Believe Ads Featuring Transgender People Are A Very Good Thing
Mediapsssst, Richard Whitman - Tuesday, March 29, 2016
Of the consumers surveyed, 74% agreed that showing transgender people in a ...