Around the Net
BT And Dove Rise, But UK Brands Go Down In Global League
- Campaign, Wednesday, June 8, 2016 6:24 AM
BT and Dove have bucked the downward trend for the biggest UK brands in this year's BrandZ ranking of the top 100 global brands. Vodafone was again deemed to have the greatest value of any UK brand. However, the international telecoms player's BrandZ brand value dropped 4% year-on-year to $36.8bn, less than a sixth of the value of Google, the world's most valuable brand.
