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Google Report Warns Marketers To Pick Exchanges Carefully

  • The Drum, Friday, July 15, 2016 7:42 AM

Google has released its Global State of Play report for video and has found that there are significant disparities in how serious the issues of ad fraud and viewability are, depending on what exchanges are being used and in what market the ads are delivered. For marketers hoping automation will be a panacea news that more vigilance is evaluation is needed will be frustrating.

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