Around the Net
Marketers Fear Brand Engagement Is Not Taken Seriously
- Marketing Week, Wednesday, August 10, 2016 8:04 AM
More than half of marketers use brand engagement as a metric even though senior leaders within their business do not take the term seriously. Marketers often use the term "engagement" as a measure of success, but an online survey of 585 "Marketing Week" readers shows that while 78% would use brand engagement as an ROI metric only 39% believe the metric is taken seriously.
