- Jeep, Disney, Levi Strauss, Ralph Lauren, Ford Named Most Patriotic Brands
Marketing Daily, Tanya Gazdik - Monday, June 27, 2016
Just wrapping your brand in the flag won't do it anymore, Robe ...
- ... Read All About It! 2.7 Billion Adults Read Newspapers In Print
Research Brief, Jack Loechner - Monday, June 27, 2016
According to the annual World Press Trends survey by the World Associati ...
- Business Email Addresses More Trusted Than Personal, GoDaddy Finds
Around The Net In EU Email Marketing, Sean Hargrave - Friday, June 24, 2016
Say goodbye to personal email accounts doubling as business. That's the takeaw ...
- Google Searches Soar For 'Buy Gold' As UK Votes For Brexit
Around the Net In MAD London, Sean Hargrave - Friday, June 24, 2016
Google searches for "pound sterling" have surged well beyond their highest ev ...
- ARF Conference Explores Metrics For Creative -- And Children
MediaDailyNews, Charlene Weisler - Thursday, June 23, 2016
We talk a lot about data in media measurement these days, b ...
- Personalization Popular, But Held Back By Budget And Skill
Research Brief, Jack Loechner - Friday, June 24, 2016
85% of companies are now implementing some form of personalization. However, mo ...
- Short-Term Thinking Threatens Creativity, IPA Says
Around the Net In MAD London, Sean Hargrave - Thursday, June 23, 2016
Shrinking marketing budgets and the use of short-term metrics to measure succe ...
- comScore Research Shows YouTube's Emerging Landscape
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 23, 2016
As VidCon kicks off in Anaheim, Calif., among the bright lights ...
- Kia Tops J.D. Power Quality Study
Marketing Daily, Tanya Gazdik - Wednesday, June 22, 2016
Kia ranks the highest among nameplates, ending a 27-year streak for premi ...
- Millennial Shoppers' Innermost (Shopping) Thoughts
Research Brief, Jack Loechner - Thursday, June 23, 2016
Millennials represent over 80 million shoppers, with a current shopping habit ...
- Consumers Say In-Store Facial Recognition Creepy, Not Cool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2016
Targeted messages in physical stores based on beacons and online data a ...
- Online Ad Spend Overtakes TV Next Year
Research Brief, Jack Loechner - Wednesday, June 22, 2016
TV and out-of-home advertising have the healthiest futures, while the outlook f ...
- Programmatic's Race To The Bottom Is A Non-Starter
London Blog, Sean Hargrave - Tuesday, June 21, 2016
Falling CPMs were widely feared, but the latest IAB Europe research sugges ...
- Out-Of-Home Advertising Growing For Next 5 Years
Research Brief, Jack Loechner - Tuesday, June 21, 2016
Out-of-Home advertising is the only advertising medium unaffected by the Internet. ...
- Marketers Don't Feel Ready For GDPR Regulations
Around the Net In MAD London, Sean Hargrave - Monday, June 20, 2016
Many marketers feel "unprepared" for the newly passed EU General Data Protecti ...
- Nearly Half Of Brits Don't Trust Employers On Wearables
Around the Net In MAD London, Sean Hargrave - Monday, June 20, 2016
Although 3m Britons have bought a wearable device in 2015, they a ...
- MCommerce A Daily Reality For 1 In 10 Millennials
Around the Net In MAD London, Sean Hargrave - Monday, June 20, 2016
Mobile shopping is becoming an everyday activity for a significant number ...
- MCommerce Leaders Double Up And Pull Ahead -- Have You Left It Too Late?
London Blog, Sean Hargrave - Monday, June 20, 2016
The latest research shows that mcommerce has truly gained traction, but mo ...
- Snapchat Adds Fun To Social Sharing
Research Brief, Jack Loechner - Monday, June 20, 2016
2016 will be a banner year for Snapchat. It will grow i ...
- Email Software Tops Marketers' 'Must Have' List
Around The Net In EU Email Marketing, Sean Hargrave - Friday, June 17, 2016
Email software remains at the top of the must-have list for ma ...
- ICO Survey Shows Consumers Trust Internet Brands The Least With Their Data
Around The Net In EU Email Marketing, Sean Hargrave - Friday, June 17, 2016
The survey, commissioned by the ICO, the UK's independent data protection regulato ...
- Google's Zurich Research Centre Aims To Teach AI Common Sense
Around the Net In MAD London, Sean Hargrave - Friday, June 17, 2016
Google is extending its push into artificial intelligence with a new Europe ...
- Marketers Must Pray For A Remain Vote To Prevent A Service Exodus
London Blog, Sean Hargrave - Friday, June 17, 2016
Two in three marketers are unsure what Brexit might hold, but ...
- #DadsAre Different: Have Brands Caught On?
Marketing Daily, Sarah Mahoney - Thursday, June 16, 2016
"In some ways, they are the new gatekeepers. We should be acknowledgi ...
- Publicis Addresses Household Targeting, Finds Higher Yield For Brand Vs. Category
MediaDailyNews, Joe Mandese - Friday, June 17, 2016
Among some important new research and insights unveiled during the Advertising Resear ...
- Multitasking Pushes Adult Media Use To Half a Day, Every Day
Research Brief, Jack Loechner - Friday, June 17, 2016
US adults will squeeze an average of 12 hours, 5 minutes p ...
- ComScore Data Takes A Look Inside Your Home
VidBlog, P.J. Bednarski - Friday, June 17, 2016
A new comScore report shows how differently we are consuming content, a ...
- U.S. Shoppers Shift To Quality Over Price; Whole Foods In Hot Water
Marketing Daily, Sarah Mahoney - Wednesday, June 15, 2016
The Nielsen report says that an increase in urbanization and growing Millenni ...
- Study Finds Magazines Offer Highest ROAS to CPG Brands But TV Still Highest With Incremental Sales
Mediapsssst, Richard Whitman - Wednesday, June 15, 2016
The average rate of return for magazines was $3.94 per dollar spen ...
- Social Media Marketing Essential, But Difficult, For Marketers
Research Brief, Jack Loechner - Thursday, June 16, 2016
9 in 10 marketers say that social media is important to the ...