- Millennial Madness -- Gurus Get Called Out At Long Last
London Blog, Sean Hargrave - Tuesday, September 20, 2016
The assumption that everyone in their twenties thinks and acts the sa ...
- Consumers More Likely To Shop In-Store This Holiday Season
Marketing Daily, Tanya Gazdik - Tuesday, September 20, 2016
Consumers may research online, but plan to make more holiday purchases in-stor ...
- Study Likens 'Walled Gardens' To Hostage Syndrome: Ad Execs Want Transparency, But Need Scale
MediaDailyNews, Joe Mandese - Tuesday, September 20, 2016
When it comes to managing their digital campaigns, marketers increasingly face ...
- The Renaissance Of Out-Of-Home Advertising
Research Brief, Jack Loechner - Tuesday, September 20, 2016
OOH has a storied history that can be traced to obelisks ...
- Research Shows Advertisers That Consumer Choices Are Risky Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 19, 2016
When it comes to experiences involving choices around money, people take mo ...
- People Who Check Email Less Feel Happier And More Productive
Around The Net In EU Email Marketing, Sean Hargrave - Monday, September 19, 2016
The average person checks their email about 15 times per day. B ...
- Researchers Find Long Subject Lines Get The Most Clicks
Around The Net In EU Email Marketing, Sean Hargrave - Monday, September 19, 2016
MailerMailer recently released a report analysing 49,000 email campaigns comprised of almo ...
- Emoji Subject Lines Boost Open Rates
Around The Net In EU Email Marketing, Sean Hargrave - Monday, September 19, 2016
The use of emojis in marketing is up 557% from last yea ...
- Route Pumps GBP20m Into Outdoor Research
Around the Net In MAD London, Sean Hargrave - Monday, September 19, 2016
The out-of-home industry has invested more than GBP20m in renewed research ...
- Importance Of Google-My-Business For Search Engine Optimization
Research Brief, Jack Loechner - Monday, September 19, 2016
According to a new analysis of the importance of Google My Busine ...
- Designers Challenged With Creating Content For Wearables
AI & IoT Daily, Chase Martin - Thursday, September 15, 2016
Although consumer interest may be high when it comes to wearables, mo ...
- Problems To Look Out For, And Fix, With Email Automation
Around The Net In EU Email Marketing, Sean Hargrave - Friday, September 16, 2016
Marketing automation has emerged as a supposed panacea, yet despite years ...
- Snapchat Engages Millennials and GenZ
Research Brief, Jack Loechner - Friday, September 16, 2016
According to a new eMarketer study, the social network Snapchat is expect ...
- Best Day For Email Sending Is Neither Black Nor White
Research Brief, Jack Loechner - Thursday, September 15, 2016
According to a new study from Yesmail, with data from almost ...
- Wearables In College: Students Want Accuracy, Battery Life, Price; Brand Takes A Back Seat
AI & IoT Daily, Chase Martin - Tuesday, September 13, 2016
When it comes to wearables, college students are interested in tracking fitne ...
- Email Still Delivering Strong ROI, EMarketer Report Shows
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, September 14, 2016
Despite whisperings of its decline in recent years, email remains a growin ...
- Increasing Engagement Rates Is Top Email Marketing Goal
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, September 14, 2016
Increasing engagement rates is the top goal for 54% of email markete ...
- ROI Means Email Is Still Going Strong
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, September 14, 2016
The well-known Mark Twain quip -- "The reports of my death a ...
- Mobile And Programmatic Focus Du Jour
Research Brief, Jack Loechner - Wednesday, September 14, 2016
According to an AdRoll survey of a thousand US marketers across industrie ...
- Coca-Cola Zero Leads UK Ad Awareness Scores
Around the Net In MAD London, Sean Hargrave - Tuesday, September 13, 2016
Coca-Cola Zero Sugar achieved the greatest rise in ad awareness in Augu ...
- Consumers Judge Anti-ACA Insurance Firms Harshly
Marketing Daily, Tanya Gazdik - Monday, September 12, 2016
"It's imperative for health insurance leadership to be mindful of the effe ...
- Customers Happiest With Streaming Video Paired with Pay TV
Research Brief, Jack Loechner - Tuesday, September 13, 2016
Overall satisfaction with paid streaming video service is highest among customers w ...
- Programmatic Spend Up, Trust Down
Around the Net In MAD London, Sean Hargrave - Monday, September 12, 2016
Despite the ongoing increase in media spend invested using ad tech, t ...
- Zenith Revises UK Ad Spend Down Slightly
Around the Net In MAD London, Sean Hargrave - Monday, September 12, 2016
Zenith has downgraded its forecast for UK ad spend by 0.2 percenta ...
- Did Viewability Just Kill The Romance Between Ad Tech And Digital Marketing?
London Blog, Sean Hargrave - Monday, September 12, 2016
Digital marketers are raising question marks against ad tech. They're loving programmati ...
- 50% Of Recent U.S. Population Growth From Hispanic & Latino Communities
Research Brief, Jack Loechner - Monday, September 12, 2016
Hispanics are a rapidly growing influence in the US. The Hispanic populati ...
- Nine In Ten Brands Sent Holiday-Themed Emails Last Year
Around The Net In EU Email Marketing, Sean Hargrave - Friday, September 9, 2016
More retail marketers sent holiday-themed emails in 2015 than in 2014, b ...
- Why CMO Tenure Continues To Fall
Around the Net In MAD London, Sean Hargrave - Friday, September 9, 2016
Short-term marketing tactics are increasingly taking precedence over long-term brand building, a ...
- Nielsen Probes Viewers' Minds: Finds They Are Distracted By Screens, May Not Comply With People Meters
MediaDailyNews, Joe Mandese - Friday, September 9, 2016
In a potentially alarming early warning signal for TV's national advertising currenc ...
- Video Ads Do Best On Larger Screens, Longer Content
Research Brief, Jack Loechner - Friday, September 9, 2016
Completion rates were better with larger screens and longer content. In ...