- Retailers Serving Too Many Irrelevant Results In Site Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 27, 2016
Some 48% of shoppers participating in a study released Tuesday say t ...
- Three Out Of Four Consumers Watch Brand Videos On Facebook
The Social Graf, Erik Sass - Wednesday, September 28, 2016
Worldwide, 75% of respondents of a Kantar/TNS global survey watch videos fr ...
- Apple Coolest Brand In UK, Again, Twitter Fails To Make Top 20
Around the Net In MAD London, Sean Hargrave - Tuesday, September 27, 2016
Apple has held the number one spot on the annual CoolBrands li ...
- Learnings From 31,000 Media Mentions And 26,000 Links
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 27, 2016
Link and media mentions can boost a campaign, but most high-authority lin ...
- What's Next For Twitter, Now That It Has Lost Its Mojo?
London Blog, Sean Hargrave - Tuesday, September 27, 2016
It hasn't managed to monetise its massive mobile user base, and n ...
- WPP's Kantar Launches Global Public Sector Consultancy
MAD, Steve McClellan - Monday, September 26, 2016
The new operation, called Kantar Public, will provide research services related ...
- Do-Good Companies Appeal To Consumers, Bigger Brands
Marketing Daily, Tanya Gazdik - Tuesday, September 27, 2016
Consciousness is driving consumer purchase decisions, profit, and brand preference -- whi ...
- Email Designs People Can't Resist
Research Brief, Jack Loechner - Tuesday, September 27, 2016
You don't have to be a neuroscientist to do genius email marketin ...
- U.S. Pay TV Homes Steady, Monthly Prices Rise
Television News Daily, Wayne Friedman - Monday, September 26, 2016
Although cord-cutting/shaving worries remain, the pay TV industry remains relatively solid ...
- Who Sees That YouTube Ad? And Who's Really Streaming?
VidBlog, P.J. Bednarski - Tuesday, September 27, 2016
Advertising Week brings out the studies. Zefr today analyzes the weird (a ...
- Email Use Soars As Smartphone Addiction Takes Hold
Around The Net In EU Email Marketing, Sean Hargrave - Monday, September 26, 2016
Smartphone addiction is on the rise, Deloitte research shows, with email, vid ...
- Research Shows Send And Open Rates Still High, Ecommerce The Exception
Around The Net In EU Email Marketing, Sean Hargrave - Monday, September 26, 2016
While sending too many emails is never a good idea, even f ...
- Nearly One In Three No Longer Use Smartphones To Call
Around the Net In MAD London, Sean Hargrave - Monday, September 26, 2016
Almost one in three respondents in a Deloitte survey claimed they h ...
- BBC Researchers Develop A Holographic TV
Around the Net In MAD London, Sean Hargrave - Monday, September 26, 2016
A research team at the BBC has been working on an incredib ...
- Mobile Growth Proves Email Marketing Is Still Top Dog
EuroMail, Sean Hargrave - Monday, September 26, 2016
It may get written off by social gurus and the like, b ...
- Anheuser-Busch Tops In Live Music Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, September 25, 2016
Twenty-eight percent of properties with a sponsor in the alcoholic beverage catego ...
- Mobile Ads On Smartphones Still Seeking An Emotional Trigger
Research Brief, Jack Loechner - Monday, September 26, 2016
When it comes to mobile ads on the smartphone, marketers have ...
- Confused By Contradictory Guru Advice? A/B Testing Will Let You Know What Your Customers Think
EuroMail, Sean Hargrave - Friday, September 23, 2016
One says be punchy and send at weekends, another says long headlin ...
- Wells Fargo, Samsung Face Scrutiny
Marketing Daily, Tanya Gazdik - Friday, September 23, 2016
"Based on historical data on major crises we've tracked for nearly ...
- Apple Adds To Machine Learning Arsenal
Mobile Marketing Daily, Gavin O'Malley - Thursday, September 22, 2016
Marking its fourth such acquisition in about a year, Apple has acquir ...
- Global Social Media Trends
Research Brief, Jack Loechner - Friday, September 23, 2016
In the e-commerce industry, Germany has the highest Facebook CTR (Click Throu ...
- First Direct Knocks Lush Off The Top Of The UK Brand League Table
Around the Net In MAD London, Sean Hargrave - Thursday, September 22, 2016
First Direct has topped KPMG Nunwood's 2016 UK Customer Experience Excellence rankin ...
- Tesla Expands Reach With Model X
Marketing Daily, Tanya Gazdik - Wednesday, September 21, 2016
"If Tesla is going to succeed over the long term, it nee ...
- Time Emerging As Industry Metric: Big Question Is How Long It Will Take
MediaDailyNews, Joe Mandese - Thursday, September 22, 2016
Now that the ad industry has come to a consensus that t ...
- Convenience Store Efficiencies Serve Mobile Consumers
Research Brief, Jack Loechner - Thursday, September 22, 2016
The continued growth of e-commerce, the rise of subscription and home delive ...
- Centaur Media Buys Oystercatchers
Around the Net In MAD London, Sean Hargrave - Wednesday, September 21, 2016
'Marketing Week' and Econsultancy owner Centaur Media has bought brand consultancy Oystercatche ...
- Social Media Madness -- Who Is Leading Whom?
MAD London, Jason Mander - Wednesday, September 21, 2016
Snapchat is being copied widely as it moves from teens in t ...
- Don't Count Millennials Out As Car Buyers
Marketing Daily, Tanya Gazdik - Wednesday, September 21, 2016
"We're seeing an increase in lease applications, which indicates there's a wa ...
- Millennials Experience High Levels Of Ad Blocking, Piracy
MediaDailyNews, Wayne Friedman - Tuesday, September 20, 2016
Two out of three Millennials use an ad blocker on a deskt ...
- Texting Is Millennials' Favorite For Business Communication
Research Brief, Jack Loechner - Wednesday, September 21, 2016
According to a new study and report by OpenMarket, SMS is t ...