- Most Businesses See Data As Main IoT Benefit, Eye Security Challenges
AI & IoT Daily, Chase Martin - Tuesday, July 19, 2016
Fifty-six percent of businesses say Big Data analytics is the main i ...
- Branded Content Still Fails To Engage Social Users
Around the Net In MAD London, Sean Hargrave - Wednesday, July 20, 2016
Although millions of people use social media every day, a recent stu ...
- All Purchase Decisions Are Made By People
Research Brief, Jack Loechner - Wednesday, July 20, 2016
B2C and B2B marketers must look at both the macro and mic ...
- TV Binge Watching On The Rise
Television News Daily, Wayne Friedman - Tuesday, July 19, 2016
Data shows the increase in binge watching is good for TV networ ...
- Dad Will Buy Kids' School Supplies On Mobile This Year (Probably)
Mobile Insider, Ben Frederick - Tuesday, July 19, 2016
Dads will be more likely to purchase back-to-school supplies on their mobi ...
- Peer-To-Peer Endorsements Powerful Authenticator
Research Brief, Jack Loechner - Tuesday, July 19, 2016
User Generated Content (UGC) plays a pivotal role in meeting the ne ...
- Trump's Social Media Posts Beat Clinton's, Hands Down
The Social Graf, Erik Sass - Tuesday, July 19, 2016
Pew found that Trump's Twitter posts were retweeted an average of arou ...
- Consumer Benefits Of In-Store Pick Up
Research Brief, Jack Loechner - Monday, July 18, 2016
31% of online buyers have used in-store pick-up in the past ye ...
- Google Report Warns Marketers To Pick Exchanges Carefully
Around the Net In MAD London, Sean Hargrave - Friday, July 15, 2016
Google has released its Global State of Play report for video a ...
- Turn Millennials Into Brand Loyalists With "Flavor"
Research Brief, Jack Loechner - Friday, July 15, 2016
Millennial consumers are rabid for new products, a brand experience to ca ...
- IPA Predicts Ad Spend Reduction After Brexit Vote
Around the Net In MAD London, Sean Hargrave - Thursday, July 14, 2016
Despite increased pessimism among marketers following the Brexit vote and Bellwether predicti ...
- Few Agency Hires Taking Place In 2016
Around the Net In MAD London, Sean Hargrave - Thursday, July 14, 2016
The total number of completed new-business pitches in the first half ...
- Programmatic Is Problematic As UK Viewability Plummets To 47%
London Blog, Sean Hargrave - Thursday, July 14, 2016
That means ads have a less than a 50:50 chance of ev ...
- Millennials' Trust Of Insurance Companies Rises
Marketing Daily, Tanya Gazdik - Thursday, July 14, 2016
More than half of Millennials say that insurance companies are more trustwort ...
- 40% Of Youths' TV Viewing Migrates To Streaming Video
Research Brief, Jack Loechner - Thursday, July 14, 2016
As has been well established, youth as a whole are watching le ...
- Email Marketers Prioritising Automation In 2016
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, July 13, 2016
Email marketers say their top areas of focus this year are automatio ...
- Tech City Survey Shows Gloomy Brexit Outlook
Around the Net In MAD London, Sean Hargrave - Wednesday, July 13, 2016
Three in four surveyed said they thought the economy would get wors ...
- Asia Pac To Overtake US In Digital Spend, UK Placed Third
Around the Net In MAD London, Sean Hargrave - Wednesday, July 13, 2016
Asia-Pacific will overtake North America as the world's biggest market for digit ...
- Automation Is Great If It Helps, Awful When It Hinders
EuroMail, Sean Hargrave - Wednesday, July 13, 2016
Automation is email marketing's top priority but too many are rushing o ...
- Time For Brexit Confidence: UK Named Third Largest Digital Market, Again
London Blog, Sean Hargrave - Wednesday, July 13, 2016
Digital marketing spend in the UK is twice that of Germany, ...
- Amazon, Netflix, YouTube Earn 'Best Perceived Brands' Status
Marketing Daily, Tanya Gazdik - Wednesday, July 13, 2016
"If you focus on the customers and giving them the things th ...
- Digital Driving 92% Of Business Calls
Research Brief, Jack Loechner - Wednesday, July 13, 2016
In 2015 digital channels drove 92% of business calls, up from 8 ...
- JWT FInds Brands Can Reorientate Consumers On Brexit Implications
Around the Net In MAD London, Sean Hargrave - Tuesday, July 12, 2016
The study found that 69% expected the decision to leave the ...
- As Millennials Tune Out, Stream In, Expect Sponsorship To Trump Spots
London Blog, Sean Hargrave - Tuesday, July 12, 2016
They're already harder to reach through display and now Millennials' live ...
- Facebook And Youtube Capture Video Marketers
Research Brief, Jack Loechner - Tuesday, July 12, 2016
Nearly two-thirds of all marketers are planning to incorporate video in the ...
- US Trails UK In Retail eCommerce Web Time
Research Brief, Jack Loechner - Monday, July 11, 2016
Shoppers spent slightly more time visiting a retail site via their deskt ...
- Media Buyers Are No Longer Generating The Biggest Profits In Marcoms
Around the Net In MAD London, Sean Hargrave - Friday, July 8, 2016
Media buyers are no longer generating the biggest profit margins in t ...
- Who Goes To Pixar Movies? Not Who You Think
MAD, Larissa Faw - Thursday, July 7, 2016
Quantcast studied search habits to determine the gender, age, income and ethnici ...
- US Minority Groups Grow To 38% Of The Population
Research Brief, Jack Loechner - Friday, July 8, 2016
The US minority population (all groups other than non-Hispanic single-race whites) climb ...
- Research Shows Young People Concerned About Brands And Security
Around the Net In MAD London, Sean Hargrave - Thursday, July 7, 2016
The research, which was conducted among 1,100 16- to-24-year-olds by Channel ...