- How Keywords Give Marketers Insight Into Lifestyles
SearchBlog, Laurie Sullivan - Tuesday, October 11, 2016
Search marketers know how to read between the lines connecting keywords wi ...
- Some Stats To Make You Rethink Writing Off Email Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Monday, October 10, 2016
Of all the different forms of online advertising and promotions, email marketi ...
- Enthusiasm Grows For Self-Driving Cars; 70% Want A Test Ride
Connected Thinking, Chuck Martin - Monday, October 10, 2016
Consumers may be warming to the idea of self-driving cars. Testing ...
- Are We In The Early Days Of Email Fatigue?
EuroMail, Sean Hargrave - Monday, October 10, 2016
Interaction with branded emails is down, so are we showing the fir ...
- Unsuccessful Site Search Leaves Sales On The Table
Research Brief, Jack Loechner - Monday, October 10, 2016
While site search is critically important to shoppers, the study suggests th ...
- Technology Influences Traveler Expectations, Especially Millennials
Marketing Daily, Tanya Gazdik - Friday, October 7, 2016
"Millennials are looking for a truly original experience when they travel, a ...
- Push Notifications Powerful Strategy On Thin Ice
Research Brief, Jack Loechner - Friday, October 7, 2016
Studying over 4.4 million push notifications sent between February and August, 201 ...
- Apple, Google Named Top Global Brands (Again)
Marketing Daily, Tanya Gazdik - Wednesday, October 5, 2016
Omnicom Group's Interbrand has named Apple, Google and Coca-Cola the three mo ...
- Impact Of Predictive Modeling
Research Brief, Jack Loechner - Thursday, October 6, 2016
Knowing not just how often someone stops for Starbucks, but why, ...
- 4 Google Page One Optimization Tips
SearchBlog, Laurie Sullivan - Thursday, October 6, 2016
Google dominates the first-page U.S. search layout with Knowledge Graph, Carousels, Shoppi ...
- Email Is Not Dead -- It's Thriving, According To Adobe
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, October 5, 2016
Time spent checking email increased 17% from a year ago, according ...
- NRF: Holiday Spending To Rise A Healthy 3.6%
Marketing Daily, Sarah Mahoney - Tuesday, October 4, 2016
"People have more money in their pocket and an expanded use ...
- Amazon Massive Influence On eCommerce Market
Research Brief, Jack Loechner - Wednesday, October 5, 2016
Amazon is involved in most online activities, with 90% of customers checki ...
- Dentsu Aegis Launches Data Innovation Center
MAD, Steve McClellan - Friday, September 30, 2016
The new operation, based in Singapore, will develop and produce innovative applicatio ...
- African-American Buying Power Tops $1 Trillion
Marketing Daily, Tanya Gazdik - Monday, October 3, 2016
African-American consumers played a major role in the rush to auto dealer ...
- Digital Short-Form Video Viewership Remains Strong
MediaDailyNews, Wayne Friedman - Friday, September 30, 2016
Short-form viewing is still a long-time thing. Horowitz Research says 44% ...
- Fast Forwarding Ad Skippers
Research Brief, Jack Loechner - Monday, October 3, 2016
53% of TV viewers would rather watch ad-supported online TV than p ...
- A Quarter Of Brits Think Robots Would Give Better Customer Service
Around the Net In MAD London, Sean Hargrave - Friday, September 30, 2016
Robots are already toiling away in factories across the world - b ...
- Consumer Confidence Back Up To Pre-Brexit Level
Around the Net In MAD London, Sean Hargrave - Friday, September 30, 2016
Consumer confidence rose to pre-Brexit levels in September, according to GfK's late ...
- Online Retail Associates Important To Shoppers
Research Brief, Jack Loechner - Friday, September 30, 2016
According to Salesfloor's 2016 Omnichannel Retail Associate Study, as the number ...
- Two-Thirds Of Employees Use Social Media At Work
The Social Graf, Erik Sass - Friday, September 30, 2016
67% of American workers said they regularly use social media on t ...
- What's What? Google Unveils Massive YouTube Visual Database
VidBlog, P.J. Bednarski - Friday, September 30, 2016
It's hard to come across big news in the video classification busines ...
- Police Issue Warning Over Fraudulent Android 'Tap-And-Go' Payments
Around the Net In MAD London, Sean Hargrave - Thursday, September 29, 2016
Law authorities have warned they believe criminals are using Android phones ...
- Dear Brands: Sorry We Haven't Mentioned It, But Half Of Us Are Ignoring You
London Blog, Sean Hargrave - Thursday, September 29, 2016
Nearly half of Brits are zoning out brands that pursue them ...
- Why There Are So Many Chevy Silverados Parked At Kohl's
Marketing Daily, Tanya Gazdik - Thursday, September 29, 2016
Each store's shoppers have distinct automotive buying habits. Kohl's shoppers are almo ...
- Internet Of Things Offers Opportunity For Customer Loyalty Programs
Research Brief, Jack Loechner - Thursday, September 29, 2016
About 6.4 billion "things" are currently connected to the internet, and Gartn ...
- The Catch Up Viewer Catches Most Ads, Too
VidBlog, P.J. Bednarski - Thursday, September 29, 2016
The new FreeWheel Q2 Monetization Report focused on what kind of view ...
- Nearly Half Of Brits Ignore Branded Social
Around the Net In MAD London, Sean Hargrave - Wednesday, September 28, 2016
Almost half of Brits (40%) "actively ignore" social posts or ads fr ...
- ASA Reveals Men Complain About Ads More Than Women
Around the Net In MAD London, Sean Hargrave - Wednesday, September 28, 2016
The ad watchdog has recorded 14,500 complaints made by men, and 10,5 ...
- Abandoned Shopping Carts Are Email Marketing's Greatest Opportunity
EuroMail, Sean Hargrave - Wednesday, September 28, 2016
Abandoned shopping cart retargeting emails are the most successful automated messages th ...