- Email Still Connecting Brands And Customers Throughout The Day
Around The Net In EU Email Marketing, Sean Hargrave - Friday, October 21, 2016
The fifth annual "Consumer Views of Email Marketing" report from Mapp Digit ...
- UK Researchers Find Trump's Email Marketing Outperforms Clinton's
Around The Net In EU Email Marketing, Sean Hargrave - Friday, October 21, 2016
Donald Trump's email marketing campaign is outperforming Hillary Clinton's by 12.9 poin ...
- Omni Channel Resolution Roadblock To People Based Marketing
Research Brief, Jack Loechner - Friday, October 21, 2016
According to a commissioned industry study of marketers at large brands acro ...
- Millennials Favor Email Over Other Channels, Study Shows
Email Marketing Daily, Jess Nelson - Thursday, October 20, 2016
A new study released Monday by Mapp Digital suggests that Millennial U. ...
- Millennials Upend Traditional Madison Avenue Advertising Practices
Research Brief, Jack Loechner - Thursday, October 20, 2016
According to a new Report from Magisto, traditional marketing leadership teams, infrastructure ...
- Millennials Would Pay For Better TV Program Search
Television News Daily, Wayne Friedman - Wednesday, October 19, 2016
Millennials -- those born between 1981 and 1995 -- spend 32 minut ...
- Email Is A Huge Hit With White-Collar Workers
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, October 19, 2016
White-collar workers say they are spending 17% more time this year checki ...
- Millennials' Best Kept Secret Is Out -- Email Is The Best Way To Reach Them
EuroMail, Sean Hargrave - Wednesday, October 19, 2016
It's not social media and it's not a new killer messaging ap ...
- Consumers Think Additional Game Content Too Expensive
Marketing Daily, Aaron Baar - Tuesday, October 18, 2016
Half of the gamers said they would be influenced to make purchas ...
- Amazon, Apple, Google Tops In Brand Loyalty
Marketing Daily, Tanya Gazdik - Tuesday, October 18, 2016
More than a third (35%) of the list are digital technology, soci ...
- Print Bookworms Outnumber E-Readers 2 to 1
Research Brief, Jack Loechner - Wednesday, October 19, 2016
a recent Pew Research Center survey, authored by Andrew Perrin, finds th ...
- Trump's Vanishing Entertainment Value
VidBlog, P.J. Bednarski - Wednesday, October 19, 2016
He's still dangerous and obnoxious but some charts at Young & Rubic ...
- Marketers Are Struggling To Keep Up With The Pace Of Digital Transformation
Around the Net In MAD London, Sean Hargrave - Tuesday, October 18, 2016
Over half (55%) of the 450 UK marketers surveyed for an Ado ...
- Is Digital The Trojan Horse Consultants Will Use To Invade The Marketing Industry?
London Blog, Sean Hargrave - Tuesday, October 18, 2016
The more digital marketing becomes a case of choosing and implementing t ...
- Marriott Survey Finds Vacationers Can't Unplug
Marketing Daily, Tanya Gazdik - Tuesday, October 18, 2016
Rather than unplugging and recharging, travelers prefer to stay connected with wo ...
- The Always On Consumer
Research Brief, Jack Loechner - Tuesday, October 18, 2016
Email usage is on the rise, driven primarily by consumers' shift ...
- Digital Video Advertising's Perception Gap
VidBlog, P.J. Bednarski - Tuesday, October 18, 2016
Digital video does as good a job selling as it does buildi ...
- Marketers Want To Measure Content's Impact, But How?
Around the Net In MAD London, Sean Hargrave - Monday, October 17, 2016
A new report from the Content Marketing Association on measuring effectiveness fou ...
- Everton Signs Fanbase Development Deal With Liverpool Hope University
Around the Net In MAD London, Sean Hargrave - Monday, October 17, 2016
Everton Football Club have partnered with Liverpool Hope University for a first-of-its-ki ...
- Customers Are Mobile -- Is Your Email Marketing?
EuroMail, Sean Hargrave - Monday, October 17, 2016
There has never been a better time to reach customers now th ...
- Consumers Spending More, Looking For Deals
Marketing Daily, Aaron Baar - Saturday, October 15, 2016
Don't discount good old coupons as a tactic. Nearly three-quarters of consume ...
- Build A Strong Online Community And "They Will Come"
Research Brief, Jack Loechner - Monday, October 17, 2016
Companies are trying to better leverage customer data to gain a rich ...
- Why IKEA Remains The Leader In Retail Brand Experience
MAD London, Ross Timms - Friday, October 14, 2016
Retailers need to excite customers to get customers in-store, and nobody ...
- Get In Their Heads For Successful Ads
Research Brief, Jack Loechner - Friday, October 14, 2016
Using the latest tools and insights from neuroscience to measure, understand a ...
- Brexit Uncertainty Leads To Fewer Agency Reviews
Around the Net In MAD London, Sean Hargrave - Thursday, October 13, 2016
Economic uncertainty in the run-up to, and the outcome of, the Europe ...
- One In Three Marketers Will Hire In Next Three Months
Around the Net In MAD London, Sean Hargrave - Thursday, October 13, 2016
Marketers are feeling confident about employment opportunities despite concerns over economic grow ...
- Tesla, Pampers Tops For Brand Experience
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2016
Tesla beat out other automakers including BMW, Mercedes-Benz and Ferrari in bra ...
- 161 Black Friday-Specific Keywords Achieved $19 Million In Desktop Text Ad Spend
Research Brief, Jack Loechner - Thursday, October 13, 2016
Data, measuring U.S. Google desktop text ad activity on the top 50,0 ...
- Signs That The Digital Sky Is Falling
VidBlog, P.J. Bednarski - Thursday, October 13, 2016
A new report from Moffett Nathanson points out desktop Internet use ...
- Humans Will Need New Skills In An AI World, MPs Agree
Around the Net In MAD London, Sean Hargrave - Wednesday, October 12, 2016
Robotics and AI have "huge potential" to reshape the way people wo ...