- Improving Quality Leads Considered Most Important For Marketers
Research Brief, Jack Loechner - Friday, August 19, 2016
improving the quality of leads generated is a top priority for 7 ...
- On-Shelf Availability Boosts Retailer ROI
Research Brief, Jack Loechner - Thursday, August 18, 2016
With keys to drive ROI ahead of Labor Day, merchandisers could s ...
- Making The Most Of The Billion-Dollar Back-To-School Frenzy On Hot Trends
SearchBlog, Laurie Sullivan - Thursday, August 18, 2016
The most in-demand product for those headed to college should surprise fe ...
- Innovative Magid Research Finds Most-Valued And Least-Valued TV Shows
TVBlog, Adam Buckman - Thursday, August 18, 2016
TV ratings will tell you how many people are watching a sho ...
- Young Americans View Online Shopping As Daily Ritual
MAD, Larissa Faw - Tuesday, August 16, 2016
Half of U.S. shoppers ages 25-34 buy something online at least on ...
- Progress In Leveraging Consumer Insights Remains 'Glacial'
Marketing Daily, Karlene Lukovitz - Tuesday, August 16, 2016
In a 2009 benchmark study, the Boston Consulting Group found just 1 ...
- Flyers, Especially Millennials, Prefer No Interaction
Marketing Daily, Tanya Gazdik - Tuesday, August 16, 2016
Half of Americans try to avoid airline personnel by using electronic a ...
- Video-On-Demand In Demand
Research Brief, Jack Loechner - Wednesday, August 17, 2016
onsumers around the globe are tuning in to digital video in increasi ...
- Internet-Connected TV Propels Total TV Usage
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
Total use of TV, defined by all sources of "content inputs," w ...
- Pokemon Go Players Spending Real Money
Mobile Insider, Gavin O'Malley - Tuesday, August 16, 2016
Popularity aside, how is Pokemon Go doing financially? Pretty well, according ...
- Triggered Campaigns Relevant, Timely and Interactive
Research Brief, Jack Loechner - Tuesday, August 16, 2016
Half of consumers purchase more from retailers that use their interests a ...
- Social Media Reflects Racial Divide
The Social Graf, Erik Sass - Tuesday, August 16, 2016
While concerns about social media "echo chambers" are well established -- includi ...
- New Technologies And Revenue Sources Provide Hope For Local And Regional Newspapers
Research Brief, Jack Loechner - Monday, August 15, 2016
The overall confidence in the sustainability of the local and regional newspap ...
- Research Shows Simple Subject Lines Are Not Always Winners
Around The Net In EU Email Marketing, Sean Hargrave - Friday, August 12, 2016
New research by Touchstone has discovered that blind dedication to simple subje ...
- How To Engage Millennials On Email
Around The Net In EU Email Marketing, Sean Hargrave - Friday, August 12, 2016
Millennials spend about six hours a day checking email, according to Adob ...
- Samsung Is The Most Effective Olympic Sponsor So Far
Around the Net In MAD London, Sean Hargrave - Friday, August 12, 2016
Samsung has had by far the most effective campaign among the headli ...
- Are Your Subject Lines Too Simple?
EuroMail, Sean Hargrave - Friday, August 12, 2016
Turns out it's OK to be complex. Researchers found that open a ...
- Publicis Puts Spotlight On Indian-Americans, Emerges As Second Largest Asian Segment
MAD, Larissa Faw - Thursday, August 11, 2016
A report from Publicis Media suggests that this population segment presents unto ...
- Honda, Chevy, BMW, Chrysler Olympics Ads Pay Off
Marketing Daily, Tanya Gazdik - Friday, August 12, 2016
Ads airing during major events like the Olympics resonate best with consume ...
- "... Just Want To Go To The Bank"
Research Brief, Jack Loechner - Friday, August 12, 2016
While digital innovation is a critical element in addressing and anticipating clie ...
- Trump Tweets Angry On Android, Calming On Staffer's IPhone, Researcher Claims
Around the Net In MAD London, Sean Hargrave - Thursday, August 11, 2016
Trump appears to send angry tweets from an Android phone, while t ...
- 85% Of Shoppers Unlikely To Go Back After A Bad Mobile Experience; 95% Want Issues Resolved On First Try
Mobile Insider, Chuck Martin - Thursday, August 11, 2016
More shoppers are looking for direct help from the companies they a ...
- Evolving Behaviors Of The Empowered Consumer
Research Brief, Jack Loechner - Thursday, August 11, 2016
Empowered consumers fuel the age of the customer, but they now ha ...
- Search: When And Why Tax Incentives Work
SearchBlog, Laurie Sullivan - Thursday, August 11, 2016
Search marketers focusing on ads that entice consumers to make a purcha ...
- Marketers Fear Brand Engagement Is Not Taken Seriously
Around the Net In MAD London, Sean Hargrave - Wednesday, August 10, 2016
More than half of marketers use brand engagement as a metric ev ...
- Wanna Engage Over Mobile Email? Then You Have To Start Mattering
EuroMail, Sean Hargrave - Wednesday, August 10, 2016
As consumers go mobile, IBM researchers show that email recipients engage wi ...
- Messaging With Business Reaches Mainstream
Research Brief, Jack Loechner - Wednesday, August 10, 2016
Mobile messaging with businesses is quite mainstream, with 65% of mobile use ...
- Mobile Budgets To Increase, Despite Privacy Concerns
Around the Net In MAD London, Sean Hargrave - Tuesday, August 9, 2016
In today's State of the Industry: Mobile Marketing in EMEA report, almo ...
- How Mobile Has Reshaped Shopper Marketing Campaigns
Mobile Insider, Gavin O'Malley - Tuesday, August 9, 2016
The Association of National Advertisers and GfK have some new research o ...
- The Digital Commerce Landscape
Research Brief, Jack Loechner - Tuesday, August 9, 2016
Consumers still prefer to purchase products on desktops and laptops rather th ...