- Email Is Millennials' Favourite Brand Contact Channel
Around The Net In EU Email Marketing, Sean Hargrave - Friday, July 29, 2016
There are many ways marketers can connect with Millennials, and email marketi ...
- New Report Points To Missed Email Marketing Opportunities
Around The Net In EU Email Marketing, Sean Hargrave - Friday, July 29, 2016
New analysis from Yes Lifecycle Marketing is worth a review from anyo ...
- Don't Skimp On Promotional Video Quality!
Research Brief, Jack Loechner - Friday, July 29, 2016
It would take one person more than 5 million years to wat ...
- UK Millennials Are Watching TV On Laptops More Than Televisions
Around the Net In MAD London, Sean Hargrave - Thursday, July 28, 2016
GfK figures show British adults 18-24 are watching more video on lapto ...
- Global Ad Buying Trends At Your Fingertips
MAD, Larissa Faw - Wednesday, July 27, 2016
Ever wonder what the most popular pricing model is for ad buye ...
- Porsche, BMW Steal The Show In New Vehicle Appeal
Marketing Daily, Tanya Gazdik - Wednesday, July 27, 2016
Porsche ranks highest overall in the J.D. Power 2016 U.S. Automotive Performanc ...
- The Consumer Decision Journey
Research Brief, Jack Loechner - Thursday, July 28, 2016
Consumers are moving outside the marketing funnel by changing the way th ...
- 'Click-To-Call' Spending Estimated At Nearly $6 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 27, 2016
Click-to-call commerce is influencing more than $1 trillion in U.S. consumer spendin ...
- Only 9% Of Ads Viewed For Longer Than A Second
Around the Net In MAD London, Sean Hargrave - Wednesday, July 27, 2016
Since January 2016, research firm Lumen has used laptop-mounted eye-tracking cameras ...
- 'Pets Are Family' Prompts Industry's Growth
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2016
The bond between consumers and their pets continues to be a k ...
- Shopper Marketing Moving From In-Store To Omnichannel
Marketing Daily, Aaron Baar - Tuesday, July 26, 2016
"[Shopper marketing] was originally that 'last moment of truth'" before making ...
- 85% Of Shoppers Unlikely To Go Back After A Bad Mobile Experience; 95% Want Issues Resolved On First Try
MobileShopTalk, Chuck Martin - Tuesday, July 26, 2016
As more people research and purchase via mobile, an increasing number ...
- Email Marketing The SMB Powerhouse
Research Brief, Jack Loechner - Wednesday, July 27, 2016
Based on a survey, conducted by eTail, of retail professionals at compani ...
- Why Consumers Use Ad Blockers And What Motivates Them Not To
MAD, Larissa Faw - Monday, July 25, 2016
A new report from Omnicom Media Group (OMG) finds that publishers a ...
- CPGs Face More Negative Consumer Sentiment Post Election
Marketing Daily, Karlene Lukovitz - Monday, July 25, 2016
Consumers' negative outlook regardless of the outcome "will absolutely impact retailers a ...
- Visa, Pepsi Discuss How To Attract Consumers
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2016
Marketing executives from companies including Visa, PepsiCo and Johnson & Johnson we ...
- How Mobile Has Reshaped Shopper Marketing Campaigns
MoBlog, Gavin O'Malley - Tuesday, July 26, 2016
In keeping with this week's m-commerce theme, the Association of National Advertise ...
- B2B Brands Have LinkedIn Followers, But Engagement On Instagram
Research Brief, Jack Loechner - Tuesday, July 26, 2016
There are a few major areas of disconnect between how major bran ...
- Meal Kit Adoption Very Limited To Date
Marketing Daily, Karlene Lukovitz - Friday, July 22, 2016
Price may be a barrier for continued use and adoption by mo ...
- The Eyes Have It
Research Brief, Jack Loechner - Monday, July 25, 2016
The teams spent several weeks testing 30 adults in a lab usi ...
- As Audience Reach Erodes, Some Networks -- Mainly Cable And CBS -- Fare Better Than Others
Television News Daily, Joe Mandese - Monday, July 25, 2016
As advertisers and agencies wrap up their 2016-17 upfront negotiations, they mig ...
- Research Shows One In Three Email Recipients Aren't Seeing Images
Around The Net In EU Email Marketing, Sean Hargrave - Friday, July 22, 2016
The latest research suggests that with more than a third of ema ...
- 49% Of Emails Are Now Mobile, IBM Study Finds
Around The Net In EU Email Marketing, Sean Hargrave - Friday, July 22, 2016
As marketers look to make emails mobile friendly, new statistics show th ...
- eMarketer Estimates About 286 Million Twitter Users This Year
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 22, 2016
Search marketers who are integrating social into campaigns will want to kn ...
- Consumers Still Gun-Shy With Spending
Marketing Daily, Tanya Gazdik - Friday, July 22, 2016
The lingering effects of the depressed economy still have U.S. consumers le ...
- Newspaper Revenues Tank Some More
Research Brief, Jack Loechner - Friday, July 22, 2016
The pace of losses in the American newspaper and magazine publishing indust ...
- Brexit Won't Lead To Drastic Downturn, PwC Says
Around the Net In MAD London, Sean Hargrave - Thursday, July 21, 2016
The UK can breathe a collective sigh of relief today, as ...
- 64% Of Email Marketers Say Send Button Is Becoming More Popular
Email Marketing Daily, Jess Nelson - Wednesday, July 20, 2016
The majority of retail marketers plan to increase email volume this yea ...
- Marketer Confidence Stable, Spending To Rise
Marketing Daily, Tanya Gazdik - Wednesday, July 20, 2016
Marketing spending is on the rise with favorable investment outlooks continuing ...
- Retailing Evolutions
Research Brief, Jack Loechner - Thursday, July 21, 2016
One of the key marketing evolutionary steps revolves around the integration ...