- Young Adults Doing Well
Research Brief, Jack Loechner - Wednesday, December 30, 2015
According to a new study by Money Under 35, young adults a ...
- Global Media Spending Growing 5.1% Through 2019
Research Brief, Jack Loechner - Tuesday, December 29, 2015
According to a new study by McKinsey, global spending on media ...
- 10 Behavioral Trends Guiding Advertising In 2016
SearchBlog, Laurie Sullivan - Tuesday, December 29, 2015
Ford Motor Co., with help from advertising agency Ogilvy, created a bluepri ...
- Advertising To Surpass $500 Billion In 2016
MediaDailyNews, Laurie Sullivan - Thursday, December 24, 2015
Overall, IHS forecasts that advertising spend will rise 5.7% in 2016 ...
- Who's Most Engaged With Liquor Ads? Answers May Surprise You
Real-Time Daily, Felicia Greiff - Monday, December 28, 2015
If you assume the engaged beer, wine and spirits audience is you ...
- Smartphone At The Holiday Table?
Research Brief, Jack Loechner - Monday, December 28, 2015
Classic holiday traditions like watching holiday specials and playing board games aft ...
- Consumers Hooked On Digital
Research Brief, Jack Loechner - Friday, December 25, 2015
According to an analysis of digital advancements, eMarketer shows predictions for like ...
- Marketing + Creative = Success
Research Brief, Jack Loechner - Thursday, December 24, 2015
According to the Content Marketing Institute's 2016 B2B Content Marketing Survey, t ...
- More Holiday Email Fails To Boost Transactions
Email Marketing Daily, Gavin O'Malley - Tuesday, December 22, 2015
The peak days of this year's holiday shopping season saw substantial year-over-ye ...
- Consumers Rely On Reviews, Buying Guides For Electronics
Marketing Daily, Aaron Baar - Tuesday, December 22, 2015
People use media technology sites throughout their purchase process, putting trust ...
- Mobile Commerce Heading To $284 Billion, 45% Of Online Spending
MobileShopTalk, Chuck Martin - Wednesday, December 23, 2015
Consumers continue to shop on mobile but buy online. Much to t ...
- Engage With Customers One-To-One
Research Brief, Jack Loechner - Wednesday, December 23, 2015
According to SAP Hybris, presenting the findings of a study conducted ...
- Adobe Predicts Wearables Will Shape 2016
Around the Net In MAD London, Sean Hargrave - Tuesday, December 22, 2015
Adobe research indicates that 2016 will be the year that wearables beco ...
- British Consumer Confidence At A Constant Record High
Around the Net In MAD London, Sean Hargrave - Tuesday, December 22, 2015
Consumer confidence among British shoppers remained strong for the whole of 201 ...
- British Public Thinks Charities Brought Tighter Marketing Regulations On Themselves
Around the Net In MAD London, Sean Hargrave - Tuesday, December 22, 2015
More than two-thirds of the British public thinks charity fundraising should ...
- Tesco And Sainsbury's Slash Traditional Christmas Budgets
Around the Net In MAD London, Sean Hargrave - Tuesday, December 22, 2015
Tesco slashed its ad budget for traditional media by 30% during t ...
- Can Email Improve Your Health?
Email Marketing Daily, Jess Nelson - Monday, December 21, 2015
A study released Monday by Kaiser Permanente reveals that secure email communicatio ...
- Adland Has Never Had It So Good -- Enjoy It While It Lasts
London Blog, Sean Hargrave - Tuesday, December 22, 2015
Consumer confidence is at a consistent record high -- but that ...
- Smartphone Increases Accompanied By Home Broadband Decline
Mobile Marketing Daily, Gavin O'Malley - Monday, December 21, 2015
While consumers are living increasingly digital lives, home broadband adoption is ...
- How Long Is Short?
Research Brief, Jack Loechner - Tuesday, December 22, 2015
What is the optimal length of a video ad asks ClickZ ...
- Mog The Cat Wins Best-Liked Christmas Ad In Marketing Magazine's Poll
Around the Net In MAD London, Sean Hargrave - Monday, December 21, 2015
In Marketing's poll of the best-liked Christmas retail commercials, Mog has co ...
- Fitness Trackers Vs. Smartwatches: King Of The Wearables
Connected Thinking, Chuck Martin - Monday, December 21, 2015
The consumer-related gadgetry of The Internet of Things continues to tilt towa ...
- For Best Results: Big Data, Meet Media Research
Data and Targeting Insider, Josh Chasin - Monday, December 21, 2015
I've been thinking a lot about the deployment of Big Data asse ...
- Tablets Still Popular, For Now
Marketing Daily, Aaron Baar - Friday, December 18, 2015
The tablet market is holding steady for now but may look ve ...
- Young People Watching Less TV
Research Brief, Jack Loechner - Monday, December 21, 2015
According to a new report from Marketing Charts, youth as a who ...
- Multichannel Campaigns Must Interconnect Or Fail
SearchBlog, Laurie Sullivan - Monday, December 21, 2015
Conversion is an archaic key performance indicator. Retailers need to take ...
- Consumers Use 'TV Everywhere,' Don't Know What It Is
Marketing Daily, Aaron Baar - Thursday, December 17, 2015
Consumers are continuing to increase their use of "TV Everywhere," even ...
- Digital Shopping: Smartphones or Tablets; Depends...
Research Brief, Jack Loechner - Friday, December 18, 2015
According to a newly released study by the Interactive Advertising Bureau (IAB ...
- Amazon Predictive Search Grabs 87% For U.S. Holiday Comparison Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2015
Apparently a push in advertising is paying off for Amazon during t ...
- Survey Says 7 In 8 Shoppers Unmoved By Emotional Christmas Ads
Around the Net In MAD London, Sean Hargrave - Thursday, December 17, 2015
Marketers are being given something to chew over this Christmas alongside the ...