- SMS Has Eight Times Email Engagement Rate
Research Brief, Jack Loechner - Wednesday, December 16, 2015
According to a new report from Silverpop/IBM Marketing Cloud, 8.6 trillion te ...
- What Is TV Everywhere? Why Isn't Everybody Watching It?
VidBlog, P.J. Bednarski - Wednesday, December 16, 2015
A study from GfK says 53% have used TVEverywhere, but apparently n ...
- Harvey Nichols Names Top Festive Ad By Facial Expression Tracker Company
Around the Net In MAD London, Sean Hargrave - Tuesday, December 15, 2015
The battle of the Christmas ads is as fierce as ever, a ...
- Keep It Real -- Science's Lesson For Campaign Success
London Blog, Sean Hargrave - Tuesday, December 15, 2015
The latest analysis of this year's Christmas ads offers simple advice. Ma ...
- Centennials: A Connected World With An Eight Second Attention Span
Research Brief, Jack Loechner - Tuesday, December 15, 2015
Centennials were born with technology pervading their everyday lives and don't rememb ...
- Amazon Top Research Holiday Gift Destination For U.S. Consumers
SearchBlog, Laurie Sullivan - Tuesday, December 15, 2015
Amazon also led in text ad clicks for keyword groups running ...
- Gifts Without A Price Tag
Research Brief, Jack Loechner - Monday, December 14, 2015
Results of a survey around the gifts people value most and t ...
- Global TV Subscription Revenues Leap 5% To GBP244bn
Around the Net In MAD London, Sean Hargrave - Friday, December 11, 2015
Subscription services such as Sky were the main driver of growth ...
- Kenshoo Shares Facebook Data In A Series Of Research Papers
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 11, 2015
Facebook recently released a meta-analysis of 23 studies with help from Kenshoo that investigat ...
- Black Friday Has Become A 4th Quarter Promotion
Research Brief, Jack Loechner - Friday, December 11, 2015
Black Friday has spread starting as early as October, with Best B ...
- UK Most Advanced TV-Watching Nation, Ofcom Says
Around the Net In MAD London, Sean Hargrave - Thursday, December 10, 2015
The UK is the most advanced TV-watching nation in the world, wi ...
- 49 Million TV Viewers Dubbed TV 'Defectors'
MediaDailyNews, Wayne Friedman - Wednesday, December 9, 2015
While senior TV executives claim cord-cutting hasn't reach a 'tipping point' ye ...
- Referral Programs Almost Double Performance For B2B Companies
Research Brief, Jack Loechner - Thursday, December 10, 2015
Many intuitively believe that referrals are the best leads to generate n ...
- Digital To Overtake TV In Two Years
Around the Net In MAD London, Sean Hargrave - Wednesday, December 9, 2015
Digital will overtake TV by the end of 2017 as diverging grow ...
- It's All About Age
Research Brief, Jack Loechner - Wednesday, December 9, 2015
According to a Nielsen survey of more than 30,000 online consumers acro ...
- Smart Homes of Early Adopters: 72% Climate Control, 53% Security, 52% Audio Video
Connected Thinking, Chuck Martin - Monday, December 7, 2015
Just as was the case in the early days of mobile, ear ...
- Call Centers Frustrate Consumers; Businesses Beware
Research Brief, Jack Loechner - Tuesday, December 8, 2015
According to the third annual Customer Service Report survey from Corvisa, consume ...
- Microsoft Research Engineers Make 16 Predictions For 2016
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2015
Microsoft may be "all in" for Bing Ads and search advertising und ...
- Zenith Predicts Near 10% Growth In UK Ad Spend Next Year
Around the Net In MAD London, Sean Hargrave - Monday, December 7, 2015
The Publicis Groupe-owned media agency expects growth of 9.7% -- the faste ...
- 73% Of Marketers See Email Delivery Issues Due To Inaccurate Data
Email Marketing Daily, Jess Nelson - Friday, December 4, 2015
Inaccurate data continues to impede email marketers, with three out of fo ...
- Facebook Referrals Down A Third This Year
Research Brief, Jack Loechner - Monday, December 7, 2015
Referral traffic (desktop + mobile) to the top 30 Facebook publishers ( ...
- Beacons and Smart Homes: It's All About the Value
Connected Thinking, Chuck Martin - Friday, December 4, 2015
While technology around The Internet of Things proliferates, consumers seem to ...
- How The Luxury Market Is Changing In A High-Tech Mass Market World
MAD, Steve McClellan - Thursday, December 3, 2015
A new report from McCann finds that many upscale brands are tryi ...
- Speed Beats Price For Broadband Switchers
Marketing Daily, Aaron Baar - Thursday, December 3, 2015
"Overall, faster broadband won out over price by and large," Brett Sappingto ...
- The Connected Sky: Inflight Entertainment
Research Brief, Jack Loechner - Friday, December 4, 2015
According to a new Whitepaper by Juniper Research, the proliferation of wirele ...
- Who Comes After Millennials? Asks MTV - 'Founders' Teens' Top Pick
MediaDailyNews, Wayne Friedman - Wednesday, December 2, 2015
Who will come after "Millennials?" MTV did some research, asking 13- to-14-year-o ...
- Millennials On Digital, Boomers On Traditional TV
Research Brief, Jack Loechner - Thursday, December 3, 2015
According to Connected Life, a study of over 60,000 internet users worldwi ...
- Looking for the Profitability in Out-of-Store Sales
MobileShopTalk, Chuck Martin - Wednesday, December 2, 2015
With study after study showing mobile having a blowout impact on holid ...
- Digital Marketers Say Email, Social, Search and Content Leading Tactics
Research Brief, Jack Loechner - Wednesday, December 2, 2015
Digital marketers across all industries, drawing on a broad palette of digit ...
- The Internet of Everything, Where Marketing Becomes King
Connected Thinking, Chuck Martin - Tuesday, December 1, 2015
It would be somewhat of a great understatement to say that T ...