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What Shift? Linear And Streamed TV Both Set To Rise

  • The Drum, Monday, March 7, 2016 6:03 AM

Last week, Videology released the results of a new study it commissioned from Forrester entitled, “TV And Digital Video Evolve As Complementary Allies.” The study was designed to take the pulse of buyers and sellers about the current video and TV advertising landscape. The results, with the rise of cord cutting, over the top platforms, and mobile viewing, are fairly surprising. Around three in four respondents expect full length videos, smartphone videos and smart TV videos to increase.

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